With 2017 about a month away, everyone is looking to make resolutions. For some people, it might be hitting the gym a bit more, finding a new job, or spending less money. Search engines, however, have a different 2017 agenda.
Here are three major trends to look for in 2017 as search engines continue to improve the online user experience.
- Personal Branding. We’ve all heard of corporate branding (think Nike, Apple, Pepsi, etc.), but these days it’s all about individuals. YouTube for instance has hundreds of self-promoted, self-made stars who have all taken advantage of personal branding. But personal branding can be used by large businesses as well via guest blogging.
- Dense, Succinct Content. There needs to be a balance between thin content and content that’s as extensive as the Oxford English Dictionary. There’s a lot of thin content out there, but there’s an equally as large amount of posts that are way too long. Users have a short attention span, so if you have something important to say, say it succinctly and make the content dense (i.e. — no fluff).
- Improved Site Navigation. Search engines are increasingly weighing organic rankings based on load times and mobile responsiveness. This means web developers and search engine optimizers need to make sure their sites load times are fast and mobile responsiveness is on point. Depending on the type of website building platform, this can be easier said than done and you may need to recruit the services of an SEO company.
Need help improving your personal branding or writing unique and original content? Contact our Boston-based SEO company today for a free estimate on your SEO plan!