3 Keyword Research Tactics to Help Improve Search Rankings

Choosing the right keywords for your website can feel daunting when your search engine optimization performance and website traffic depend on it. There are thousands of different words and word combinations to choose from. Choosing the right combinations can be the difference between being a top page result versus the second or third page. If you are struggling with keyword research for your website, here are three things to take into consideration.

Focus on your competitive keywords

One of the best ways to understand what keywords you want to rank for is to focus your efforts on not only what you want to rank for but what your competitors are ranking for. If you know one of your competitors ranks well, look at their site and see what common phrases or words they use. From there, identify high opportunity keywords based on your competitors’ keywords that are different than yours and insert them across your site.

When you’re researching your competition’s performance, some things to consider include are:

  • Sites getting traffic for the same keyword. Don’t just pick any competitor of yours. See how two different competitors ranking for the same keyword and compare
  • How frequent users are searching for the keyword you want to rank for. single or short keyword terms will most likely appear more in search than long tailored keywords. 
  • Estimate the difficulty of ranking for a keyword. Some keywords are more difficult to rank for than others. Sometimes you are better off picking less competitive keywords and targeting a more specific market. 

Focus on low-competition keywords

Once you know your competitive keywords, your next step is to focus your search on relevant, but low-completion keywords. Like I mentioned before, you may be better off focusing on long-tail keywords. These are the kinds of keywords you want to focus on that are more geared toward a user’s potential query. More specific keyword searches make it easy for you to craft your content focused on search intent, which will be rewarded with more organic traffic to your website.

Focus on keywords already driving to your site

Your SEO keyword plan doesn’t have to be a guessing game. Don’t forget to take advantage of keywords that are already bringing traffic to your website. Take a look at your pages that are ranking well in search queries and find out which keywords are on those pages. Odds are you already have a decent foundation to work with. Some different keywords that are already hidden within your site are the services you provide, the areas you provide them in, and your company name!

Boston Web Marketing

For more help with keyword research and creating a tailored plan to help your business rank well in organic search rankings, Contact Boston Web Marketing. 

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