If you’re a local business, popping up in the top spots for local search should be important to you. After all, if someone is looking for “ice cream in Boston MA” and you happen to own a local ice cream shop, you’re going to want people to know you exist. Therefore, it’s crucial to both keep up with and adapt to Google algorithm changes that could potentially impact your search rankings. To keep things copacetic, we have some tips to help you remain on top of things. Take a look at them below!
1.) List in Online Directories
Local directories have favor with Google when it comes to local search results. If you want your local ranking to improve, it’d be in your best interest to accurately list your business on Yelp, BBB, Merchant Circle, Citysearch, etc. Local directories specific to your area can also prove beneficial, even if they are lesser known. Getting listed in a local or state directory also improves your rankings.
2.) Track Local Rankings
If your local ranking is important to you, and if you’re reading this it certainly is, then keeping track of your rankings and any changes in them is an absolute must. There are several tools at your disposal, one being Pro Rank Tracker, that can make tracking your local rankings a breeze. With help from your selected ranking tracker, you can keep track of local keyword search volume, gain new keyword ideas for optimization, and remain updated to date on your latest ranking information through Google local 3-pack, map listings, and mobile search results.
3.) Garner More Reviews
If you’re a local business, the best things your customers can do for you is leave reviews. The more you get, particularly good ones, the greater chance you’ll have of appearing in the local 3-pack, which is a pretty coveted space. Keep in mind, making the effort to collect reviews from your loyal customers might be a better option than expecting them to leave reviews on their own. If you’re wondering what online tools are at your disposal for collecting and monitoring your business’ reviews, Vendasta and Trustpilot are great options.
Continually occupying the top spot in local search results takes continued effort and work, but the benefits pay off in spades. Utilize our tips listed above to improve your current rank or maintain your place in search results. Besides, it’s difficult for your business to get seen these days if you’re lax on web presence!