Since its emergence, Instagram has been growing into an extremely prominent social platform. With the rising popularity of Instagram Stories, IGTV, and expansion of advertising opportunities, Instagram for Businesses is becoming a great place to build your brand, reach desired segments and boost results. This platform is particularly beneficial for visual brands, with the business objective of raising awareness and building the fan base.
First, begin with a well thought out content strategy and consider the aspects such as timing, theme, style, and engagement. As it goes for timing, try to maintain a regular posting schedule. Be thoughtful about how often you post to remain relevant but not overwhelming. Make sure you post at the same time when your followers are most likely to be browsing their feeds or Explore tab. Experiment with different schedules and times, track the engagement to determine what works best.
When it comes to content theme, get creative and think about what really engages your audience and retains their attention. Contests, stories, before/after, #wcw, #tbt and other types of consistent posts can capture your followers’ interest.
As it pertains to style, consider the brand’s tone. The tone is not just your voice – it’s the style of imagery, the similarity of colors, etc. Instagram is all about visual aesthetics, so make sure all the images you post are consistent and distinct in their visual style. Same goes for descriptions, use of hashtags and emojis.
Lastly, we don’t want to forget about engagement. Decide how your business account will interact with other accounts on Instagram, in terms of liking, commenting and replying to comments. Consider hosting giveaways to expand your reach and build relationships.
Some industry studies show that approximately 60% of top brands tend to use the same Instagram filter nearly every time they post. As mentioned before, this type of commitment makes the brand image more recognizable to the followers. Make use of image editing apps to help establish your own style. Be consistent with your captions; are you using emoji? Are you using a branded hashtag? Do you always have a quote on Tuesdays and collaboration tags on Wednesdays? Make sure you’re being consistent with every single post. Having an editorial calendar should help you develop this skill.
Aside from posting the images or videos revolving around your products, services or industry, don’t feel limited. If you want to show your brand’s personality, dig deeper and think outside of the box. Is your company taking a stand against animal cruelty or bullying? Emphasize that! The more you can relate to your fan, the more loyal they will become. Be creative and think about how you can increase user-generated content.