Are you a small business owner maintaining a regularly updated blog on your website? If so, great, you are already ahead of the game. If you aren’t, now is a good time as ever to start. A blog is great for SEO and can help you connect with current and potential customers. But, as anyone who has tried to keep a blog updated, it’s easy to experience writers block. Here are 3 ideas on how to get the creative ball rolling again!
Tell Your Story
People like to buy local and buy from people they know. Your blog is a great place to tell the story of how you got started. What inspired you to run your business? Did you run into any road blocks along your way? These are all possible blog topics to give you customers an inside look at your business journey.
Employee Overview Series
Have your employees share details about themselves. Ask them about why they work in the industry they do. Having your customers getting to know your employees is always a great idea. This is great idea because depending on how many employees you have, you can develop a lot of content for your blog and your customers can make a personal connection with your employees.
Get Involved In Your Community
For local businesses, getting involved with your community you work in is a great idea. For one, it’s a great way to give back. For two, it also is a way to generate content on your blog. When you get involved with local community, either for charity or anything else, you can promote the event on your blog.