Every marketer and business owner understands the power of SEO by now. It completely changed the marketing world as we know it. Although it’s not the only thing that determines the success of a company’s marketing strategy, it holds significant weight and should only be done by professionals who understand the landscape. Plenty of times, uninformed “SEO gurus” or people not open to hiring an SEO agency learn myths that end up costing them a better rank in the SERPs. Here are some of the biggest myths and why to avoid them.
Great Content Is All You Need.
Wrong! Wrong! Wrong! Great content is, in fact, excellent. Google will notice content that provides users with valuable information and an experience that makes them look good. With that being said, it’s a foolish statement to think a few great blogs and landing pages are all there is to SEO. The technical side of SEO is vital. Although it can be a headache to learn, the backend of writing meta descriptions, meta titles, meta tags, and acquiring link juice is necessary to boost your rankings.
Backlinks are a vote from another party saying, “We trust this person’s information and believe it to be valuable.” It’s like a recommendation for a job, only in the SEO world.
Duplicate Content Penalizes You.
This is one of the most popular misconceptions about SEO. Duplicate content is pictures, videos, or copy that appears multiple times throughout different web pages on your site. Google is entirely aware that copy needs to be reiterated throughout your website. If you are an e-commerce site, there is only so much information you can say without repeating yourself. Google wants users to see diversified content, so if you have duplicate content, your web page will show up once.
With that being said, it doesn’t mean your rankings among the SERPS will be knocked down. If you’re a local business trying to appear in different towns near you, duplicate content to an extent is necessary. Diversify your content, but the foundation CAN be the same.
SEO Is A One And Done Process
SEO is an ongoing activity/investment that should span as long as your business operates. SEO works best when you are always looking to boost your website/web pages with great content and keyword research. The algorithm for SEO is also changing frequently by search engines, if you stop SEO for a year or two, you’ll not only lose your leverage in SERPS, but when you return, you’ll have a lot of catching up to do on how to rank higher.
SEO From Boston Web Marketing
If you’re a business looking to increase your presence online through SEO, Boston Web Marketing is a full-service digital marketing agency that will increase your leads and visits to your site. Contact us today to build the SEO your business deserves and needs in 2021.