Schema is one of the most powerful ways to optimize your content and positively impact the way it ranks. Although there are variations of Schema and how your content appears on search result pages, even the most basic versions of Schema can have a large impact.
What is Schema?
Schema is a type of microdata code that creates an enhanced description of the content that allows search engines to better interpret the context.
Although the user doesn’t see the code from the front end of the website, schema helps with user experience by helping search engines better pull in the information the user is looking for after submitting a query on a search engine and will share additional information on SERPs, including upcoming events, sales, and much more.
What are the Benefits of Using Location Schema?
Although there is no data suggesting that Schema will help your website rank higher on search result pages, it can help show your website more prominently on SERPs.
1. Improved chances of appearing in rich snippets
Ever wonder how your competitor’s website is appearing in the rich snippets at the top of a search result page? It’s because they’re taking advantage of Schema! When using a Schema generator, you’re able to create the microdata for all different types of content to appear in these rich snippets, including events, business information, recipes, reviews and more!
2. Reduce incorrect suggestions made on your Google My Business profile
Utilizing the free Google My Business profile listing for your business can help increase your conversations, promote events, services, and restaurant menus, as well as give users a place to leave reviews.
Although Google My Business is a great tool to utilize, there are a few downsides to it, including users being able to suggest edits to your hours and they can even mark your business as close. By implementing Schema on your site, you’ll be able to help avoid this happening and accidentally marking suggested edits as true.
3. Increase quality backlinks
The great thing about Schema is that it’s not just beneficial for search engines, such as Google, Bing, and Yahoo. Third party listing sites are able to pull the information as well and utilize it on their websites, thus improving the quality backlinks to your website. It’s a win-win!