May 2024

person filling out an online contact form on an ipad

Why You Should Have a Contact Form on Your Website

When you visit the typical “Contact Us” page on any business website, you will typically see their business phone number or email address listed with a clickable link for visitors to contact them quickly and efficiently. Another form of contact available for website visitors is the online contact form. Many businesses are utilizing this as […]

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Are Blogs Still Valuable If They Don’t Get Thousands of Clicks?

Organic traffic is the backbone of any successful marketing strategy. One of the most effective ways to boost your organic traffic rate is to publish blogs that go viral. That is easier said than done. You may find that your blogs aren’t necessarily always getting the attention that they probably deserve in impressions and clicks.

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engaging clients

Creating Engaging Content For Your Social Media Channels

Experts say you must create content that is not just good but ridiculously good, useful, enjoyable, and inspiring. Your audience’s view of your business or brand online depends greatly on the social content you share, so it’s important to spend time making content that appeals to them. Since many business decisions are based on knowing

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How Can I Track and Improve My Website’s Google Rankings?

When it comes to the competitive nature of SEO, search rankings are crucial for your website’s overall success. In this blog, we’ll explore effective strategies and tools to help you monitor and improve your website’s position in Google search results. What Are Google Rankings? Google rankings refer to the position of a website in search

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How Good Branding Can Help Your SEO

For any business, branding is an essential part of success. From creating a strong first impression to maximizing recognizability wherever your audience sees you, the benefits of branding are endless. Ensuring that your identity is solid across all platforms is a foundational marketing technique that nobody should ever pass up on. However, a more seasoned

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spending budget on facebook ads for business using promotional images copy and calls to action to increase the amount of traffic leads conversions and calls generated for a business

How Much to Spend On Facebook Ads to Increase Business Leads

Facebook Ads are an effective way for businesses to reach a larger audience, increase the number of leads, and grow the overall success of their digital marketing strategy. Social media has quickly become one of the most popular ways for consumers to find the right services and products they are looking for. Similar to PPC

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Seo written in sand

How To Capitalize On Summer SEO Traffic

For digital marketing professionals and business owners alike, the Summer is a time for seasonal changes. Whether it is developing new social media efforts, creating new landing pages, or curating a new advertising campaign, the new season brings about many marketing questions. These questions and adaptations to seasonal changes are a fantastic way to generate

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Twitter Officially Changes Domain to X.com!

A year after the initial rebrand, Twitter has officially become X.com. This transition, led by Elon Musk, brings with it a host of exciting possibilities. Musk announced, “All core systems are now on X.com,” hinting at the potential for a more streamlined and integrated user experience.  Typing twitter.com into your browser will automatically redirect you to

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Understanding The Differences Between Local & International SEO

Local vs. International SEO: What’s The Difference? One of the most crucial aspects you can understand when constructing an SEO strategy is where you want to target. Depending on your industry and what you’re trying to advertise to your target audience, these strategies will differ significantly. It’s one thing if you want to target the

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Business owner making their WordPress website more secure.

How to Secure Your WordPress Site: An Essential Guide for 2024

Ensuring the security of your WordPress site is crucial to maintaining your reputation, protecting your data, and providing a safe environment for your visitors. In this comprehensive guide, we’ll walk you through the steps you need to take to secure your WordPress site effectively. Following these best practices will minimize the risk of security breaches

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Pinpointing customers on a map

How to Write a Blog to Target Customers from a Specific Area

If your company’s business model involves targeting consumers in a specific area, town, or region, your marketing strategy must address that. There are many different marketing tools that you can use to market your business with a specific target area or demographic in mind. If you’re looking to expand your marketing efforts to better reach

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What To Look For When Auditing a Website

If you’re a business owner, you know how crucial it is to maintain a functioning and well-optimized website. Website auditing is a crucial process that evaluates the overall performance of your site. In this blog, we’ll explore how to conduct a website audit using online tools and highlight what exactly you should be looking for.

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