April 2024

Build a Successful Seasonal SEO Strategy

Table of Contents What Is Seasonal SEO? Why is Seasonal SEO a Game-Changer? Unlock the Power of Seasonal SEO! Implementing a seasonal SEO strategy is a great way to boost overall conversions for your business. The services your audience searches for will vary depending on the season, so your SEO strategy should also vary. Certain […]

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search engine marketing

What is the Difference Between SEO and SEM?

Suppose you are looking to revamp your digital marketing strategy. In that case, you may wonder what Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are and which you should use for your business. Digital marketers need to note the difference between SEO and SEM to understand better which strategies will improve your website’s

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Business owners choosing the best wordpress social media plugins

Top WordPress Social Media Plugins for Your Website

In the digital age, integrating social media into your WordPress site is not just an advantage—it’s essential. Social media plugins facilitate easier content sharing, significantly boost user engagement, and expand your audience’s reach. At Boston Web Marketing, we recognize the importance of utilizing the right tools to maximize your site’s potential. This comprehensive guide delves into

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Web hosting

The Importance of Hosting on SEO

Introduction While SEO traditionally focuses on keywords, content, and backlinks, hosting is a pivotal yet often overlooked factor that significantly impacts your site’s performance and search rankings. Fast, reliable hosting improves page load times, boosts search rankings, and increases conversion rates. This blog will explore how hosting influences SEO and provide guidance on selecting the

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clock with the best time to post on social media for businesses to reach the widest audience and maximize engagement and conversions

What is the Best Time of Day for Businesses to Post on Social Media?

Social media has become consumers’ go-to for finding products, services, and brands. Whether they are looking for a home contractor, medspa, restaurant, or any other type of business, social media is often the first place they look. Posting your recent projects, new arrivals, and other promotional content can help your business stand out from the

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robot hand holding a cloud of website data

A Complete Checklist For Migrating A Website

Migrating a website is when you make significant changes to the website’s structure or location. This not only improves the appearance and functionality of the website but also significantly helps SEO performance. Website migration is not an easy task, and it should be performed by those who have experience migrating websites. A website should be

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Does Running Multiple Websites Hurt SEO?

Does Running Multiple Websites Hurt SEO? With so many different algorithms that make up Google’s ability to assemble search engine results pages, it isn’t always easy to diagnose a website issue! Depending on the situation and its context, there could be different causes and solutions for any error you come across. This is especially the

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times to post social media

What Is A Good Posting Schedule For Instagram & Facebook?

The significance of posting on social media should not be overlooked. Social media platforms have evolved beyond communication tools into powerful networking, information-holding, and brand promotion powerhouses. Whether you’re an individual seeking to share experiences, a business aiming to reach potential customers, or an organization striving to amplify its message, strategic posting on social media

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How Can I Find and Fix Broken Links On My Website?

When it comes to Search Engine Optimization (SEO), links are an important technique that guide users from one piece of content to another. However, broken links can frustrate your audience and damage your website’s search engine rankings. In this blog, we’ll explore how you can effectively find and fix broken links on your website. How

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A desk cluttered with papers with a desktop monitor at the center. The monitor showcases a web page with "Web Design" written in big letters across the top

Four Ways To Improve Your Website For SEO

Your website, once the shining beacon of your online presence, could now be dragging you down if it hasn’t kept up with the latest standards. From outdated design elements to security vulnerabilities, there are several areas where your website might need a facelift to stay relevant and successful in the SEO landscape. Results-focused strategies, data-driven

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Google Introduces New Generative AI Capabilities For Google Ads Campaigns

Google Introduces New Generative AI Capabilities For Google Ads Campaigns Google has announced that new artificial intelligence features are coming to Demand Gen Google Ads campaigns. Companies with Demand Gen campaigns will now have access to generative image tools that can create unique, high-quality images from prompts provided by the user. These images generated using

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businessman searching keywords on laptop

How Does Keyword Research Benefit Your Business and Website?

One aspect of SEO strategy is gaining a better understanding of your business’s industry, market, and customers’ needs. To do so, you can take advantage of social media platforms to examine existing trends and connect with your audience. For a more centralized method of gathering search data or trending topics, performing keyword research and analysis

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Tips To Improve Your Local SEO Strategy

An effective local SEO strategy is essential for businesses looking to attract customers in their area and stand out in competitive markets. In this blog, we’ll focus on three primary tips for optimizing your local SEO efforts so you can improve your search rankings and drive more traffic to your website. Optimize Your Google Business

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Competitive analysis being performed

Does Competition Make Your SEO Strategy More Difficult?

As more and more businesses utilize search engines to their advantage, it may be challenging for new or existing businesses to compete. As a business owner, it is imperative that you begin to think about creating your SEO strategy and analyzing your competition to ensure your business is in front of the eyes of new

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