March 14, 2024

book with SEO written in it

What Type of SEO Should I Prioritize for My Boston Business?

In the world of digital marketing, Search Engine Optimization (SEO) is a pillar for businesses aiming to enhance their online visibility, reach their target audience, and generate leads. With various strategies and techniques available to businesses, local Boston companies must prioritize the right types of SEO to break into their thriving web market. When designing […]

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website traffic and data being analyzed on a tablet

Actions To Take If Your Website Traffic Goes Down

Website traffic is the total number of users visiting your website during a certain period. Whether they visited for information, advertising, or actually converted, these users landed on a specific landing page on your website. A steady increase in traffic is always a good thing to see, but what happens when your traffic drops? And

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seo header tags for google and other search engines to weigh content against its SERP ranking algorithm

What Do the Different Numbers Mean for Header Tags?

When ranking the pages of your website on a search results page, search engines use a specific algorithm that takes into account various factors. Header tags are one of these important factors that Google and other top search engines use to determine your place among the results. There are six different header tags that you

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analytics reporting

When Should I Be Reporting On My Digital Marketing Campaign?

Reporting on a digital marketing campaign is essential to its longevity and success. Ensuring that your campaign has measurable goals will also indicate the outcome, whether it’s good or bad. Reporting on your campaign should be an ongoing process rather than a one-time event. The key points your campaign wants to hit and reporting will

When Should I Be Reporting On My Digital Marketing Campaign? Read More »

sales funnel showing customer journey

How to Identify What Call to Actions You Should Be Tracking as Conversions

Tracking data is an essential aspect of creating and tracking any marketing strategy. Whether you’re just starting your business, or hoping to more effectively track your business’ success, it is vital to set up your analytics tracking correctly. Deciding what conversions you want to set for your business may be something you have never considered

How to Identify What Call to Actions You Should Be Tracking as Conversions Read More »

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