March 2024

Tips On Creating Content That Leads To Conversions

Tips On Creating Content That Leads To Conversions With AI-generated content becoming more and more prevalent, search engines continue to prioritize quality, helpful, human-written content in the search results. While a well-written piece of content may bring organic traffic to your website, there is no guarantee that it will lead to any conversions, especially for […]

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Writing the Perfect Page Titles for Your Website

Well-written and optimized page titles are crucial for search engine optimization. They assist both users and search engines in understanding the page’s purpose. Because they are imperative to your SEO strategy, our experts at Boston Web Marketing would like to share tips and tricks on how to best write and optimize your website’s page titles. 

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Why Are My Google Rankings Fluctuating?

It’s normal for Google rankings to fluctuate month over month, but many people are unsure why. Understanding how and why your rankings fluctuate will allow you to better understand search engines and adapt your SEO strategy. Google’s algorithm is constantly changing, and algorithm updates will typically affect your search engine rankings. Other common reasons include

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What Is Metadata and How Does It Help With SEO?

In this comprehensive guide, we’ll explore the significance of metadata for SEO and explain how to create page titles and meta descriptions that will position your website at the top of search engine results pages. What is Metadata? Metadata can be understood as data that provides information about a piece of content. In the context

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How to Identify Your WordPress Version

Understanding the version of WordPress your website is running on is crucial for various reasons, from ensuring compatibility with plugins and themes to maintaining site security. This detailed guide provides clear, step-by-step instructions on how to find your website’s WordPress version and the rationale behind why this information is vital. Introduction WordPress is a dynamic

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updating website content to optimize seo score and increase serp rankings by redirecting old content and outdated pages instead of delete them for reduced indexing and lost website data

What to Do With Outdated Website Content & Why You Shouldn’t Delete It Permanently

Keeping the design and content of your website up to date is essential for sourcing, engaging, and converting potential customers through organic search and social media platforms. For business owners, having an updated website is crucial to staying ahead of the competition and ensuring that your landing pages can be easily found through search engines.

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How Can I Optimize My On-Page Content To Boost Organic Traffic?

On-page content optimization is essential for improving your website’s visibility, relevance, and organic traffic. In this blog, we’ll explore a few effective strategies to enhance your on-page content to better meet the needs of your audience and search engines. What Is On-Page Content Optimization? On-page content refers to the textual, visual, and design elements that

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How Competitor Research Can Aid Your Marketing Strategy

Page Title: How Competitor Research Can Aid Your Marketing Strategy Meta Description: Looking for new ways to take your company to the next level? Competitor analysis is a vital tool. Contact Boston Web Marketing today for professional marketing services.  How Competitor Research Can Improve Your Marketing Strategy Regardless of what industry your company is a

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GPT An expansive cityscape at dusk, showcasing a cluster of high-rise buildings with the tallest skyscraper dominating the skyline, symbolizing the Skyscraper Technique's aim to elevate content above the competition.

Maximizing Your Online Presence with the Skyscraper Technique

In today’s digital landscape, standing out in a sea of content is more challenging than ever. The Skyscraper Technique, coined by SEO expert Brian Dean, offers a strategic approach to elevate your content above the competition. This technique involves identifying well-performing content within your niche, creating something even more valuable, and then reaching out to

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Why Do People Watch Videos On Social Media?

Social media keeps changing, and video is leading the way. In recent years, video has been the most popular type of content on social media, beating images, polls, giveaways, links, and coupons. However, many small businesses don’t realize how valuable video can be for their social media marketing. If your team is in that boat,

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What Percentage of Your Website Traffic Should Come from Organic Search?

Breaking Down Your Website Traffic Data Creating a marketing plan to grow your business’ online presence can be overwhelming. Knowing exactly what to prioritize and where to start is a difficult task, especially if you’re just trying to get your business off the ground. If you’re looking at your analytics accounts and scratching your head

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What Type of SEO Should I Prioritize for My Boston Business?

In the world of digital marketing, Search Engine Optimization (SEO) is a pillar for businesses aiming to enhance their online visibility, reach their target audience, and generate leads. With various strategies and techniques available to businesses, local Boston companies must prioritize the right types of SEO to break into their thriving web market. When designing

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