February 2024

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Social Media Spring Cleaning: Optimizing Your Profiles for Better Engagement

Spring is on the horizon, a new season and a new chance to clean out any old material from the winter, starting fresh and clean going into the warmer months. Why not utilize this time where everyone usually cleans out clutter and debris from their homes and also clean out and refresh their companies social

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A desk cluttered with papers with a desktop monitor at the center. The monitor showcases a web page with "Web Design" written in big letters across the top

High Clicks and Low Conversions? Signs That Your Website Needs an Update

Have you ever noticed people are visiting your website, but no one is booking your services? The occurrence of high website traffic without corresponding conversions often stems from a misalignment between what visitors see and what evokes an action to be taken. If you find yourself in this situation, it may be a sign that

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Four content marketers are having a collaborative outdoor meeting around a wooden table discussing content marketing. One person is typing on a laptop, another is using a smartphone, while the other two are in conversation. There is a red coffee mug and two cameras on tripods on the table, suggesting a creative or tech-oriented content marketing discussion.

What is Content Marketing? How to Get Started in 2024

Content marketing strategically creates and shares relevant, valuable content—such as blogs, newsletters, white papers, social media posts, emails, and videos—to engage current and potential customers. When executed correctly, this content demonstrates your expertise and shows that your company values its customers. The consistent application of content marketing fosters and nurtures relationships with your prospective and

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search engine optimization infographic

What Are H-Tags?

What Are H-Tags? If you are a new website just beginning your SEO process, you may need to familiarize yourself with h-tags and their importance. Header tags, aka h-tags, are essential for both user experience and your SEO practices as they affect your search engine results ranking. Follow along as we further explain h-tags and

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B2B SEO

Discover the Difference of B2B SEO vs B2C

In the vast landscape of Search Engine Optimization (SEO), the strategies employed for Business-to-Business (B2B) and Business-to-Consumer (B2C) sectors differ significantly. Understanding these distinctions is crucial for tailoring effective SEO campaigns that align with each business model’s specific needs and dynamics. What’s the Difference Between B2B and B2C? B2B SEO: Regarding B2B SEO, the focus

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Reasons Why Your Digital Marketing Strategy May Not Be Performing

Digital marketing is a critical aspect of running a successful business. Regardless of your industry, marketing your product or service to your customer base successfully can have a major impact on your business’ success. There are many different ways that you can market a business. The platforms that you focus on will depend on your

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Pay per click, PPC

Benefits of Using PPC Advertising

In the ever-evolving digital marketing landscape, Pay-Per-Click (PPC) advertising has emerged as a powerful tool for businesses to enhance their online visibility and drive targeted traffic. This blog explores the numerous advantages of PPC advertising, making it an indispensable component of any comprehensive marketing strategy. What is PPC Advertising? PPC advertising is a digital marketing

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The Benefits A Newsletter Can Have On Your SEO

Maintaining a competitive edge in the increasingly competitive world of SEO is a challenge, and keeping up to date with all the strategies to gain traffic and leads is vitally important. Amid the plethora of SEO tactics, newsletters stand out as a powerful, underrated tool. Despite social media’s dominance, it holds immense potential for boosting

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How To Build a Mailing List For Email Marketing

Email marketing is a powerful tool for businesses of all types to connect with their audience and drive conversions. In order to create a successful email marketing strategy, you need to first build a mailing list. In this guide, we’ll explore some effective strategies to help you build a mailing list that drives results, as

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