January 2024

on-page SEO

What Are the Top On-page SEO Factors?

When it comes to search engine optimization (SEO), on-page factors play a crucial role in determining the rank of a website. On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Several factors contribute to on-page SEO, and understanding them can help you improve your website’s […]

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Understanding 404 Errors and Their Impact On Your Website

Have you ever landed on a website and found a 404 error, wondering what that meant? Or you may be monitoring your website on Google Search Console and have encountered 404 errors. These are nothing to worry about severely, but catching on to these early on as a website owner is important. 404 errors can

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How Can I Transition To A New Website With Minimal Traffic Drops?

As a business, you need to do everything you can to make yourself stand out from the competition. You may provide an excellent quality of work, but that doesn’t mean that people are going to convert to your services! For a business to be successful in the long term, every part of its strategy has

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Benefits of Google Search Console for Businesses

Google Search Console is a service provided by Google that allows marketing professionals to monitor overall site health and performance, all relative to Google search. It provides metrics related to search performance and user experience, which can help you improve your overall rankings on Google. The search console provides valuable metrics and a way for

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What Are SERPS & How Do They Affect SEO?

A comprehensive understanding of SERPs and their impact on Search Engine Optimization is crucial for businesses and marketing teams that are aiming to establish a strong online presence. In this blog, we’ll define what a SERP is, explain its importance for SEO, and explore a few strategies you can follow to improve your website’s rankings.

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How Often Should My Business Blog?

Adding fresh content to your website is a part of any good marketing strategy. Adding new, relevant content allows your business to rank higher on search engines. It gives your audience, customers, and clients further information to read and absorb about what you have to offer. If your company is just starting to blog, we

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How To Optimize Your Website’s Internal Links

An internal link is any link that leads from one page on a website to another page on the same site. While internal links are useful for helping users quickly navigate between one page and another, they’re also important for the website’s search engine optimization. In this article, we’ll talk about a few different ways

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copyright infringement from using images sounds or words owned by someone with a copyright patent to own it and using it incorrectly on website or social media

How to Avoid Copyright Infringement on Social Media

If you are a wholesaler, distributor, retail store, or even a small business owner, posting pictures, videos, or text of your products and services on social media is a great way to reach thousands of potential customers instantly. However, when using social media as a marketing tool, it’s important to follow all copyright laws and

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Why Is It Important To Engage With Social Media Followers?

Social media engagement is a key component of every marketing strategy. Social media is used by over 91% of Americans. You are at a severe disadvantage if your business doesn’t have an online presence. Many users will turn to social media first over search engines and paper. Not only is it important to create social

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Small business owner working on their website SEO.

Small Business SEO: How SEO Can Help Your Business Succeed

Having an online presence for your business is essential and exceptionally competitive for search engines like Google or Bing. An effective SEO strategy for your small business can help you build a presence on search engines and stay competitive in your market. This blog will teach you the importance of small business SEO, the benefits,

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How to Use Links to Increase Website Traffic

With organic search results becoming more competitive each day, it’s good to know what can help boost your website.  While there are numerous ways to boost your website search results, one simple way is commonly overlooked.  By implementing quality links to your website you can see a steady increase in search results over time. In

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Which Social Media Platform is the Best for My Business?

Social media is an amazing way to connect to your consumer base and gain valuable information on their interests, habits, and other ways people interact digitally. As a business owner, you can use social media to your advantage, directly interacting with current and potential customers to build and maintain long-term relationships. We’ve highlighted some popular

Which Social Media Platform is the Best for My Business? Read More »

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An Influencer’s Impact On A SEO Strategy

In today’s day and age, people worldwide prefer to learn about products, services, and brands from other consumers and like-minded individuals who have used, know, and love them. Due to this increase in consumer-to-consumer marketing, the rise of using influencers who influence the same market as the product is profound. As consumers seek out influencers

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