December 14, 2023

Are Core Web Vitals a Google Ranking Factor?

While Core Web Vitals are not a ranking factor in and of themselves, they do contribute to overall page experience, which is indeed an important ranking factor. According to Google Search Central, “Google’s core ranking systems look to reward content that provides a good page experience. Site owners seeking to be successful with our systems […]

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A picture of a mobile phone showcasing the analytics of a website's page speed

How Can I Improve My Website’s Core Web Vitals?

In a successful SEO strategy, there are no such things as “little things”. No matter how small a ranking factor may seem, it can have a significant impact on your business’s ability to show up within search results! Especially where Google uses dozens of algorithms to sort out its results pages, any imperfection in your

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Top Social Media Platforms for Your Business in 2024

Whether you are just starting your business or a current business owner who wants to leverage social media more in the new year, you’ve come to the right place. Social media is about more than just putting your business online and getting a following. Each platform is meant for something different. Does it fit your

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Google search on laptop

Does Creating New Content Regularly Impact Your Google Ranking?

If you’ve been searching for ways to improve the traffic to your website, or haven’t seen the number of conversions increase in a few months, you may be racking your brain as to why your website isn’t performing as well as you’d like. A key aspect of increasing your website traffic is ensuring that your

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Google reviews being posted on a phone

What Do Businesses Need To Know About Google’s Review Algorithm Update?

Like with any year, through 2023, Google has been publishing algorithm updates for how their system understands and ranks content throughout the search engine. During the year, Google has been consistently updating its review systems. There has been another update to the review systems in December. Google has explained that its goal with these updates

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seo strategy under microscope

Is It Time To Update My SEO Strategy?

With the new year vastly approaching, there is no better time to dive deeply into your marketing and search engine optimization strategy. However, it doesn’t have to be a significant year change or new season to take advantage of examining your marketing efforts to ensure you are truly optimizing your online presence. SEO, digital marketing,

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What Are the Different Types of Search Traffic?

As we rapidly approach the end of the year, it’s important to reflect on how your website’s key performance indicators have developed. Understanding the diverse forms of search traffic is a fundamental aspect of measuring the success of your SEO strategy. Each type of search traffic can have unique qualities that impact a website’s visibility,

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email marketing

Year-In-Recap Marketing Emails: The Main Topics You Want To Hit

The end of the year is a hectic time for people. We sometimes forget the little things that make the holiday season and New Year so special. Those little unexpected gestures from companies and businesses will not be forgotten. Sending a year-in-recap and thanking your clients for their business is something that people really love

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On-site SEO

Optimizing Your Website for Success in 2024

In the ever-evolving landscape of online business, SEO remains a critical component for success. As we step into 2024, staying up-to-date on the latest trends and strategies is paramount. Here at Boston Web Marketing, we understand the dynamic nature of SEO, and we’re here to guide you through the key goals and trends shaping the

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