December 2023

press release on newspaper

The Power of Press Releases in SEO

Press Releases are fantastic ways to help your overall search engine optimization strategy. Press Releases improve PR strategy and assist in SEO by increasing traffic to your company’s website, improving overall digital visibility, building brand awareness, and giving your company or brand a positive image! While some believe that press releases are no longer relevant, […]

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Web Developer making design a web page

Why Do Service Pages Matter?

If you own a company that sells services to customers, you most likely have a website dedicated to your business. Your website should include what is known as service pages to help customers understand what it is that your business does. In this article, we will be discussing service pages and their crucial importance for

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Graph showing a positive trend in 2024

How to Use Data to Improve Your Marketing Strategy in 2024

With 2024 just around the corner, you may be thinking ahead about how you can increase your website traffic in the new year. Evaluating your marketing strategy from the past is one of the most effective and direct ways to evaluate your marketing strategy. Data allows you to understand your strategy and highlight what did

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social media engagement on platforms

What Social Media Platforms Should I Focus on?

Social media presents countless opportunities for businesses to expand their reach and connect with targeted audiences. However, many businesses struggle with determining which platforms are best suited for their needs. A common mistake is to create generic content and distribute it across multiple platforms rather than crafting a tailored strategy that leverages each platform’s unique

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man driving using his phone to find maps of local businesses

Businesses With No Address: How to Optimize A Listing As A Home Service Provider

Are you a business that doesn’t have a set business location? Do you travel around to different towns and provide your services that way? If so, we’re here to ensure your business is nonetheless optimized compared to those who’s customers come to them! Whether you’re a beauty, healthcare, or other in-home provider or service delivery

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Do My Page Titles & Meta Descriptions Need Improvement?

One of the best ways to improve your rankings on search engines is to have well-crafted page titles and meta descriptions. These items are the first line of representation of your business for search engine inquirers. To garner the right audience, you need to construct metadata correctly and implement the ideal elements. We’ll help you

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What’s the Difference Between Local SEO and Traditional SEO?

Search engine optimization (SEO) is often broken down into two strategies: traditional and local. While both of these strategies share the common goal of improving online visibility, there are several distinctions between the two. In this blog, we’ll explore the differences between traditional SEO and local SEO, how to improve your local SEO, and how

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Are Core Web Vitals a Google Ranking Factor?

While Core Web Vitals are not a ranking factor in and of themselves, they do contribute to overall page experience, which is indeed an important ranking factor. According to Google Search Central, “Google’s core ranking systems look to reward content that provides a good page experience. Site owners seeking to be successful with our systems

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A picture of a mobile phone showcasing the analytics of a website's page speed

How Can I Improve My Website’s Core Web Vitals?

In a successful SEO strategy, there are no such things as “little things”. No matter how small a ranking factor may seem, it can have a significant impact on your business’s ability to show up within search results! Especially where Google uses dozens of algorithms to sort out its results pages, any imperfection in your

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Top Social Media Platforms for Your Business in 2024

Whether you are just starting your business or a current business owner who wants to leverage social media more in the new year, you’ve come to the right place. Social media is about more than just putting your business online and getting a following. Each platform is meant for something different. Does it fit your

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Google search on laptop

Does Creating New Content Regularly Impact Your Google Ranking?

If you’ve been searching for ways to improve the traffic to your website, or haven’t seen the number of conversions increase in a few months, you may be racking your brain as to why your website isn’t performing as well as you’d like. A key aspect of increasing your website traffic is ensuring that your

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Google reviews being posted on a phone

What Do Businesses Need To Know About Google’s Review Algorithm Update?

Like with any year, through 2023, Google has been publishing algorithm updates for how their system understands and ranks content throughout the search engine. During the year, Google has been consistently updating its review systems. There has been another update to the review systems in December. Google has explained that its goal with these updates

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seo strategy under microscope

Is It Time To Update My SEO Strategy?

With the new year vastly approaching, there is no better time to dive deeply into your marketing and search engine optimization strategy. However, it doesn’t have to be a significant year change or new season to take advantage of examining your marketing efforts to ensure you are truly optimizing your online presence. SEO, digital marketing,

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What Are the Different Types of Search Traffic?

As we rapidly approach the end of the year, it’s important to reflect on how your website’s key performance indicators have developed. Understanding the diverse forms of search traffic is a fundamental aspect of measuring the success of your SEO strategy. Each type of search traffic can have unique qualities that impact a website’s visibility,

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