November 29, 2023

PPC pay-per-click advertising

Why is PPC Advertising Important?

PPC Advertising, or pay-per-click advertising, is important because it helps businesses increase their online presence and target their audience more effectively. With PPC, businesses can reach potential customers actively searching for products or services they offer. This type of advertising allows you to control your advertising budget and only pay for clicks that lead to

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Google my Business interface and customer reviews

5 Tips for Optimizing Your Google My Business Profile

With everything in the world becoming digital, it’s important to fully understand how to utilize all forms of social media.  When it comes to your business, social media can truly help differentiate yourself from the competition. A form of social media that is very overlooked but has massive benefits is Google My Business. If you

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screenshot of Google PageSpeed Insights page

Tips to Improve Your Google PageSpeed Insights Score

A high PageSpeed score enhances user experience and positively impacts search engine rankings. If you want to boost your website’s performance, here are some tips to improve your Google PageSpeed Insights score.   Optimize Images Large images can negatively impact your website load speed. Consider compressing and resizing images before uploading them to your site.

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How To Use Google Trends As An SEO Tool

Google Trends is a tool from Google that allows users to analyze the popularity of a particular search term and see how that term’s search volume compares to other similar words and phrases. Google Trends allows users to compare five search terms at a time, making it an excellent way to discover new keywords that

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Whiteboard writing of "frequently asked questions"

Why are FAQs Important for SEO?

Search Engine Optimization is a critical aspect of any successful marketing plan. Although there are various aspects to a comprehensive SEO plan, addressing frequently asked questions can be a great tool to help boost your company’s online visibility. Learn more about how to write an effective FAQ page on your website.  Why FAQ Sections are

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