November 2023

Email marketing computer with mail

Key Factors of Successful Email Campaigns

Email campaigns can be an excellent way to engage with your current clientele and prospective customers and ultimately boost your ROI. According to Salecycle, 50% of people buy from marketing emails at least once per month. Though an incredible marketing tool, email campaigns require intricate thought, planning, and execution in order to be successful. Timing, […]

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Three Off-Page SEO Tips For New Websites

Starting a new website can be a challenging endeavor. Off-page SEO techniques play an imperative role in boosting a website’s visibility, authority, and overall search rankings. In this blog, we’ll explore three off-page SEO tips that new websites can use to enhance their online presence. Utilize Google’s Free Platforms Google offers a wide range of

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website traffic analytics on a laptop with a cup of coffee next to it

What Are Events in GA4 & How Do You Use Them?

Google Analytics has changed from Universal Analytics to Google Analytics 4 this past summer, 2023. Digital marketers and data and reporting professionals have transitioned from one platform to the next and have learned how to navigate the different features this new platform brings. One of the main differences between Universal Analytics and Google Analytics 4

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PPC pay-per-click advertising

Why is PPC Advertising Important?

PPC Advertising, or pay-per-click advertising, is important because it helps businesses increase their online presence and target their audience more effectively. With PPC, businesses can reach potential customers actively searching for products or services they offer. This type of advertising allows you to control your advertising budget and only pay for clicks that lead to

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Google my Business interface and customer reviews

5 Tips for Optimizing Your Google My Business Profile

With everything in the world becoming digital, it’s important to fully understand how to utilize all forms of social media.  When it comes to your business, social media can truly help differentiate yourself from the competition. A form of social media that is very overlooked but has massive benefits is Google My Business. If you

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screenshot of Google PageSpeed Insights page

Tips to Improve Your Google PageSpeed Insights Score

A high PageSpeed score enhances user experience and positively impacts search engine rankings. If you want to boost your website’s performance, here are some tips to improve your Google PageSpeed Insights score.   Optimize Images Large images can negatively impact your website load speed. Consider compressing and resizing images before uploading them to your site.

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How To Use Google Trends As An SEO Tool

Google Trends is a tool from Google that allows users to analyze the popularity of a particular search term and see how that term’s search volume compares to other similar words and phrases. Google Trends allows users to compare five search terms at a time, making it an excellent way to discover new keywords that

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Whiteboard writing of "frequently asked questions"

Why are FAQs Important for SEO?

Search Engine Optimization is a critical aspect of any successful marketing plan. Although there are various aspects to a comprehensive SEO plan, addressing frequently asked questions can be a great tool to help boost your company’s online visibility. Learn more about how to write an effective FAQ page on your website.  Why FAQ Sections are

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google button on the enter button of a keyboard

Google Ads: Are They Worth It?

Every business wants to be the first one seen on Google when potential customers search for relevant information. When looking into ways to do so, you probably have stumbled across the idea of starting Google Ads. These are pay-per-click advertisements that, when done well, can get you shown on the first spot of relevant keyword

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Influencer marketing

How To Use Influencer Marketing For Brand Promotion

Influencer marketing is a new tool used in the online marketing space for influencing people. An influencer is described as someone who is a public figure, content creator, or celebrity with an organic and engaged audience. From micro-influencers with a range of 10,000 to 100,000 followers to nano-influencers with a follower count of 1,000 to

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social media facebook boosted post for increased promotion and engagement for more traffic and conversions

Facebook Ads vs. Boosted Posts

As one of the largest and most popular social media platforms, Facebook has become an essential marketing tool for businesses across all industries. By utilizing Facebook in your marketing strategy, you can widen your potential audience, receive more traffic to your website, and increase overall conversions. Although each post has the potential to reach your

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holiday written in cursive on an ipad

The Importance of Holiday Driven Content

As the holiday season descends upon us, the digital landscape undergoes a festive transformation. For businesses navigating the online realm, understanding the importance of holiday-driven content is crucial to making a lasting impression on their audience. At Boston Web Marketing, we unravel the significance of infusing your content with holiday spirit and how it can

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Measuring SEO Success: Understanding Organic Search Traffic

At the core of Search Engine Optimization (SEO), driving organic search traffic is fundamental to long-term success. Understanding and measuring organic search traffic is essential in determining the effectiveness of your overall SEO strategy. In this blog, we’ll explain the significance of organic traffic, discuss how you can measure your current metrics, and explore tips

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