October 2023

using social media marketing on platforms using a business account profile to track data and demographics for strategy development and digital marketing for growth

What is a Business Account on Instagram & How Can I Use It for Digital Marketing?

Business Account on Instagram: What Is It & How Can I Use It to Market My Business Online? Social media has become a crucial platform for businesses to reach their target audience and promote their products or services. Among the many social media channels, Instagram has become one of the most popular and influential platforms […]

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What Are The Top 3 SEO Ranking Factors I Should Focus On?

Google and other popular search engines use hundreds, and maybe even thousands, of “ranking factors” to determine where a particular page should appear on a particular search engine results page, making it incredibly difficult to ascertain what exactly you should be focusing on when it comes to your search engine optimization strategy. While there are

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Does Social Media Affect My Google Rankings?

If you’re wondering how your social media impacts your Google rankings, the answer is that it doesn’t. Social media cannot help or hurt your SEO ranking, as Google does not look at your social rankings when ranking the content on your website. Your likes, followers, engagement, and other social media metrics are not factored into

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Should I Outsource My Company’s Digital Marketing?

Marketing is a critical aspect of any business’ success. However, running and scaling a successful marketing strategy is not a small task. It takes dedication, both in terms of the time spent managing the strategy and all of the components that make up a marketing strategy as well as the knowledge it takes to plan

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The Best Ways To Optimize Your Website During the Fall to Winter Transition

As temperatures begin to drop, it’s the season for businesses to gear up for their seasonal marketing adjustments. For enterprises operating in the Boston region, this entails shifting from their autumn advertising initiatives to those tailored for the winter season. This adaptation may encompass reaching out to fresh target demographics, showcasing offerings, and refining your

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Why Do I Need A New Website?

Your website directly reflects your business, what you offer, your services, and what you sell. For these reasons, your business’s website should accurately reflect everything about your business, all while self-promoting it, increasing your traffic, and attracting new customers. At the same time, web and graphic design, like anything in the digital space, constantly evolves

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What Should I Add To My Google Business Profile?

Having a strong online presence is crucial for the success of any business. One powerful tool that can significantly boost your visibility and add credibility is a well-optimized Google Business Profile. Whether you run a small business or a large corporation, ensuring that your Google Business Profile is fully optimized is essential for attracting customers

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How to Add Your Social Media Links to Google My Business

Adding social media links to your Google My Business profile is vital as it allows customers to find and engage with your business across multiple platforms easily. You can showcase your brand, share updates and promotions, and interact with your customers in real-time by including links to your social media profiles. This can build customer

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Reasons to Optimize Your Website’s Images

Perfecting your website is a never-ending process that takes substantial work and knowledge. You may think that having a beautiful website that is mobile-friendly and features rich blogs and keywords is the trick to SEO success. But, in reality, this is just skimming the surface! Thoughtful images complimenting your website’s content are important to your

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Why You Should Pay Attention to Organic Search Traffic

With competition fierce in the marketing space, you need to make sure your website is being found. Find out how to increase the organic traffic to your website effectively and track the results to ensure that you’re being noticed.  What is Organic Search Traffic Organic search traffic is traffic to your website that resulted from

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Top Holiday SEO Tips To Boost Your Traffic

The holiday season is vastly approaching, the weather is getting colder, and the online shopping season is about to commence. Whether it’s Black Friday, Cyber Monday, Christmas, or anything in between, people worldwide are ready to begin purchasing gifts for loved ones, family members, children, friends, etc. This means that commerce business owners and businesses

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How Does a Google My Business Profile Help My SEO?

In the ever-evolving landscape of digital marketing, having a strong online presence is crucial for the success of any business. Google My Business is a powerful tool that can significantly impact your SEO efforts. In this FAQ, we will delve into the ways in which a Google My Business profile can boost your SEO and

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