The holiday season is a crucial time for businesses to capitalize on increased online traffic and consumer spending. With the right SEO and marketing strategy, business owners can not only boost their services during this busy period but also establish a lasting impression on their online presence. According to one study, October is the month …
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What is Google Search Console, And How Do I Use It? Google Search Console (GSC) is a free platform and service offered by Google to help you maintain, monitor, and troubleshoot your website’s presence within search results. This platform, which was once called Google Webmaster Tools, is available for anyone with a website, allowing you …
We all know how addicting digital media can be. With social media apps like Instagram having over 2.35 billion monthly users, it’s hard to argue how photo and video content can engage users. But, for digital resources like websites and blog posts, is a picture really worth a thousand words? Benefits of Using Photos in …
Impressions can generally be a commonly overlooked metric when it comes to the success of a website or business. With conversion and click-through rates being the primary focus in the eyes of most. Whilst impressions may not confirm a sale or even a click on your website, they do have many other redeeming qualities that …
Using a service area page effectively can pose many benefits for your storefront. Whether your business sells products or services, using service area pages can be extremely effective. Targeting specific areas around your storefront can lead to more conversions and more people willing to travel to your business. This blog will discuss the benefits of …
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If you want to drive more traffic to your website, using an SEO strategy catering to what users are searching for is critical. Single keywords are great to target, but using long-tail keywords may put your website at an advantage over your competitors. SEO experts have used long-tail keywords for a while and have proven …
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Regardless of what industry your business or organization is based in, having a website is almost essential in 2023. Better yet, a website that is optimized for search engines is one of the most effective ways to attract quality leads and stay steps ahead of competitors. While beneficial, search engine optimization – better known as …
Link building in the SEO world is a concept where one website links back to another website. Link Building is still a strong ranking factor for search engines such as Google. When Link building takes place, the chances of your website ranking higher for search engine queries increase. Website owners should not ignore the practice …
If you are a social media manager or planning, creating, and posting content for social platforms are responsibilities required for your position, we have a way to help you save time, increase your productivity, and reach your content goals. When it comes to posting content, we can often be consumed by other tasks and neglect …
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Metadata is a highly beneficial and vital aspect of search engine optimization (SEO) as it helps search engines such as Google understand what the webpage and site are about. While you may not necessarily see metadata when casually browsing the internet and search engines, this data set is crucial to improving your website and web …
Is your website struggling to gain attention? It’s time to make a meaningful change by using the right keywords. At Boston Web Marketing, we understand that finding the perfect keywords is the key to unlocking your online potential. Why Keyword Research Matters Imagine your website as a hidden treasure and keywords as the map leading …
Email marketing is a powerful tool to include in your SEO and SEM strategies. It is a direct line of communication and a cost-effective way to other traditional marketing channels. This blog post will explain what content should be included in your email marketing plan and how you can see the results. Content Included In …
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When business owners think of SEO strategies, a common misconception is that SEO and digital marketing are reserved for e-commerce stores and businesses offering a specific service. The truth is, EVERY business can reap the benefits of a well-planned and executed SEO strategy. One type of business, however, that can especially take advantage of SEO …
Social Media posts remain a vital method of engaging with your audience. If your business has already made hundreds of social media posts, you may feel like you are running out of ideas in terms of what to post. Here are five social media content ideas to consider this Fall. 1. Don’t Just Stick To …
Alt text, also known as “alternative text”, “alt attributes”, or “alt descriptions”, is an HTML attribute that is used to describe an image on a webpage. Alt text’s main function is to assist visually impaired users with understanding an image, its purpose, and the web page in general. When a visually impaired user who uses …
Google algorithms reward content that is relevant and useful to users. By altering your usual content to be specialized for a specific season, your content is more likely to rank because it will be more relevant to users. Not only can creating specialized content for each season ensure that you are providing relevant content to …
User experience has emerged as a critical factor that directly influences a website’s search engine optimization (SEO) performance. In this blog, we’ll explore the relationship between user experience and SEO, highlighting how user experience is measured and what steps you can take to enhance it for better performance outcomes. What Is User Experience? User experience, …
If you’ve ever encountered a business on Google by landing on a specific town page, these are called service area pages (SAPs). These are created to help improve local SEO and establish authority within a particular area. Local SEO is a powerful tool to reach potential customers around your neighborhood – especially if you have a high …
Search engine optimization (or SEO for short) is one of the most advantageous things that you can have for your website, especially in today’s increasingly digital world, which shows no signs of slowing down. While beneficial, achieving a successful SEO strategy is certainly easier said than done, as it is a process that often requires …
PPC or Pay Per Click campaigns are as popular as ever. With advertisers only paying a fee when their advertisement is clicked on, it is a win-win model. While PPC Campaigns are a valuable concept, they still require optimization from time to time in order for advertisers to get the most out of the campaign. …
