September 2023

A Guide To A Successful Holiday SEO & Marketing Strategy

The holiday season is a crucial time for businesses to capitalize on increased online traffic and consumer spending. With the right SEO and marketing strategy, business owners can not only boost their services during this busy period but also establish a lasting impression on their online presence. According to one study, October is the month […]

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Should You Include Photos in Written Content?

We all know how addicting digital media can be. With social media apps like Instagram having over 2.35 billion monthly users, it’s hard to argue how photo and video content can engage users. But, for digital resources like websites and blog posts, is a picture really worth a thousand words?  Benefits of Using Photos in

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location based search results

How To Use Service Area Pages For A Storefront Location

Using a service area page effectively can pose many benefits for your storefront. Whether your business sells products or services, using service area pages can be extremely effective. Targeting specific areas around your storefront can lead to more conversions and more people willing to travel to your business. This blog will discuss the benefits of

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longtail keyword written on a blurb with gears around it

What Are The Benefits of Using Long-Tail Keywords?

If you want to drive more traffic to your website, using an SEO strategy catering to what users are searching for is critical. Single keywords are great to target, but using long-tail keywords may put your website at an advantage over your competitors. SEO experts have used long-tail keywords for a while and have proven

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Planning social media content calendar

How to Save Time Planning Social Posts With a Content Calendar

If you are a social media manager or planning, creating, and posting content for social platforms are responsibilities required for your position, we have a way to help you save time, increase your productivity, and reach your content goals. When it comes to posting content, we can often be consumed by other tasks and neglect

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email marketing

What You Should Include In Your Email Marketing Campaign

Email marketing is a powerful tool to include in your SEO and SEM strategies. It is a direct line of communication and a cost-effective way to other traditional marketing channels. This blog post will explain what content should be included in your email marketing plan and how you can see the results. Content Included In

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restaurant

Should Restaurants Rely on SEO?

When business owners think of SEO strategies, a common misconception is that SEO and digital marketing are reserved for e-commerce stores and businesses offering a specific service. The truth is, EVERY business can reap the benefits of a well-planned and executed SEO strategy. One type of business, however, that can especially take advantage of SEO

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Image showing the differences between correct and incorrect usage of alt text

Alt Text & SEO: Everything You Need To Know

Alt text, also known as “alternative text”, “alt attributes”, or “alt descriptions”, is an HTML attribute that is used to describe an image on a webpage. Alt text’s main function is to assist visually impaired users with understanding an image, its purpose, and the web page in general. When a visually impaired user who uses

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Should I Be Creating Seasonal Content?

Google algorithms reward content that is relevant and useful to users. By altering your usual content to be specialized for a specific season, your content is more likely to rank because it will be more relevant to users. Not only can creating specialized content for each season ensure that you are providing relevant content to

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How Does User Experience Affect SEO?

User experience has emerged as a critical factor that directly influences a website’s search engine optimization (SEO) performance. In this blog, we’ll explore the relationship between user experience and SEO, highlighting how user experience is measured and what steps you can take to enhance it for better performance outcomes. What Is User Experience? User experience,

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view of a map with some location pins scattered

The Benefits of Service Area Pages for SEO

If you’ve ever encountered a business on Google by landing on a specific town page, these are called service area pages (SAPs). These are created to help improve local SEO and establish authority within a particular area. Local SEO is a powerful tool to reach potential customers around your neighborhood – especially if you have a high

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