The primary focus of digital marketing is to increase your business’ visibility and, in turn, your leads and conversions. There are many different ways to attack a digital marketing strategy, but one highly lucrative and fast-acting option is running Google Ad campaigns. As we know, Google is the world’s largest search engine by a spectacular …
If you consider using Artificial Intelligence for SEO, ensure you use it effectively and responsibly. Incorporating AI into your SEO research or content creation can be incredibly beneficial, but this tool should be used to supplement your knowledge and expertise rather than replacing it entirely. Remember, the human element of SEO is still essential to …
Using Artificial Intelligence for SEO: The Dos and Don’ts Read More »
In the bustling world of local businesses, establishing a robust online presence is the key to attracting new customers. At Boston Web Marketing, we understand the essence of effective local SEO strategies that truly make a significant difference in helping businesses thrive within their communities by connecting them with their desired audience. Staying ahead of …
Did you know that almost 70 million blogs are posted monthly across the internet? Blogging is still prevalent and essential to digital marketing strategies just about everywhere. Not only are blogs informational for their targeted audience, but they are also excellent brand and business marketing tools that can boost conversions and increase website traffic. However, …
In today’s digital age, social media has emerged as a powerful tool for businesses and individuals to connect, engage, and promote their products, services, and ideas. However, creating a successful social media campaign can be challenging with the ever-increasing competition and the constantly evolving algorithms of various social media platforms. To help you navigate this …
The Best Strategies To Create A Social Media Campaign Read More »
Keyword research is an important part of every SEO strategy. Keywords are the first step in writing content and performing research on how your website is ranking first. Finding out the search terms that your audience is using will allow you to make their search terms your search terms. Once you have those specific keywords, …
The benefits of incorporating visuals into your content are endless; individuals are naturally inclined to engage with videos and images on a topic rather than solely reading about it. Below, we’ve highlighted the key reasons why incorporating images, videos, and other visual elements is crucial for achieving impactful content. Visuals Communicate your message faster and …
As SEO and digital marketing continue to evolve and practices change, social media has proven its longevity. Social media’s popularity, ease of access, and cost-effective nature make it much more valuable than just a place to show off your most recent vacation pictures! However, one question that businesses commonly ask is, “What industries should use …
What Businesses Can Benefit From Social Media Marketing? Read More »
Are you looking to take your Google My Business profile to the next level and direct local traffic to your website? By optimizing your business profile and using the post feature, you can reach out to potential and existing customers with updates, special offers, new events, and products. Posts on your Google My Business profile appear in …
The Importance of Posting to Your Google My Business Profile Read More »
Over the course of its history, search engine optimization (better known as SEO) has undergone a great deal of change, evolution, and development. In fact, as it turns out, there are many ongoing trends in SEO that may be helpful to know about, especially if you are looking to improve your website’s SEO strategy. In …
If you have not heard by now, a new social media app launched earlier this Summer and has generated discussions for those in the digital media space. This social media app is known as Threads and was created by Meta. Threads now has over 100 million accounts created and is similar to X, formerly known …
Does My Business Need To Have a Threads Account? Read More »
A sudden drop in your Google rankings can cause stress and panic, especially if you are unaware of why! You have put in the work and research SEO campaigns take, so why is this happening? There are a plethora of reasons why you may be seeing a drop in your Google ranks. Luckily, there are …
Search engine optimization is a valuable tool to help drive more business for your organization. The main thing to think about with this is the user experience; it defines whether or not users will convert to your services and significantly influences where your website ranks. However, the user experience is constantly changing! Strategies that worked …
Stop Making This Big Mistake With Your Service Area Pages Read More »
Search engine optimization (SEO) is the foundation of any successful online presence. How can you measure the effectiveness of your SEO efforts? Which metrics should you pay close attention to in order to gauge your online success? In this blog, we’ll outline some of the key metrics you should track in order to track and …
What Metrics Should I Monitor To Gauge the Success of SEO? Read More »
LinkTree is a tool that provides a simple way to share multiple links through a single, customizable landing page. It’s commonly used by individuals, businesses, and organizations, especially those active on social media platforms. Many social media platforms, like Instagram, limit the links you can share in your profile. LinkTree allows you to consolidate multiple …
Word-of-mouth is one of the most powerful marketing methods to date. What customers say about your business through Google reviews is much more important to potential customers than what you have to say. This is why it is critical to have consistent and frequent positive reviews on your Google My Business page. Due to the …
Google Reviews: Why They’re Important & How To Gain More Read More »
SEO Performance Tracking: How to Attach a Global Site Tag & Use It to Measure Your Website’s Data If you are not familiar with the world of SEO, also known as search engine optimization, then you may not know what a global site tag is and how it can help your business track its online …
Incorporating a frequently asked questions (FAQ) page is a great tool for your business, facilitating fast insights into the questions of your customers and clients. A great FAQ page can educate, inform, and seamlessly navigate users through your website’s content, fostering comprehension of your objectives and offerings. Discover why an FAQ page is important for …
Whether you are new to the world of SEO and Google Search Console or a seasoned vet looking to maximize your SEO success, Google Search Console is a lucrative tool that can help streamline your SEO efforts. Google Search Console’s primary function is to check for website health and performance, but this is just skimming …
Ways to Leverage Google Search Console for an SEO Strategy Read More »
Creating a proper presentation is the first step to success, whether you are making a pitch deck, presenting a slide presentation to a class, leading a webinar, or sharing your ideas with your internal team. Your slide deck should be viewed as a story representing you, your ideas, and your company. No matter what concepts …
