August 2023

Digital Ads

Reasons to Start a Google Ads Campaign

The primary focus of digital marketing is to increase your business’ visibility and, in turn, your leads and conversions. There are many different ways to attack a digital marketing strategy, but one highly lucrative and fast-acting option is running Google Ad campaigns. As we know, Google is the world’s largest search engine by a spectacular […]

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Artificial Intelligence for SEO

Using Artificial Intelligence for SEO: The Dos and Don’ts

If you consider using Artificial Intelligence for SEO, ensure you use it effectively and responsibly. Incorporating AI into your SEO research or content creation can be incredibly beneficial, but this tool should be used to supplement your knowledge and expertise rather than replacing it entirely. Remember, the human element of SEO is still essential to

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How to elevate your local SEO

In the bustling world of local businesses, establishing a robust online presence is the key to attracting new customers. At Boston Web Marketing, we understand the essence of effective local SEO strategies that truly make a significant difference in helping businesses thrive within their communities by connecting them with their desired audience. Staying ahead of

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Why Is Blogging Important For SEO?

Did you know that almost 70 million blogs are posted monthly across the internet? Blogging is still prevalent and essential to digital marketing strategies just about everywhere. Not only are blogs informational for their targeted audience, but they are also excellent brand and business marketing tools that can boost conversions and increase website traffic. However,

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social media icons

The Best Strategies To Create A Social Media Campaign

In today’s digital age, social media has emerged as a powerful tool for businesses and individuals to connect, engage, and promote their products, services, and ideas. However, creating a successful social media campaign can be challenging with the ever-increasing competition and the constantly evolving algorithms of various social media platforms. To help you navigate this

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Your Content Needs Visuals, Here’s Why

The benefits of incorporating visuals into your content are endless; individuals are naturally inclined to engage with videos and images on a topic rather than solely reading about it. Below, we’ve highlighted the key reasons why incorporating images, videos, and other visual elements is crucial for achieving impactful content. Visuals Communicate your message faster and

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Social Media Likes

What Businesses Can Benefit From Social Media Marketing?

As SEO and digital marketing continue to evolve and practices change, social media has proven its longevity. Social media’s popularity, ease of access, and cost-effective nature make it much more valuable than just a place to show off your most recent vacation pictures! However, one question that businesses commonly ask is, “What industries should use

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Local Search Google My Business Profile

The Importance of Posting to Your Google My Business Profile

Are you looking to take your Google My Business profile to the next level and direct local traffic to your website? By optimizing your business profile and using the post feature, you can reach out to potential and existing customers with updates, special offers, new events, and products. Posts on your Google My Business profile appear in

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A man writing a document using his laptop computer

Stop Making This Big Mistake With Your Service Area Pages

Search engine optimization is a valuable tool to help drive more business for your organization. The main thing to think about with this is the user experience; it defines whether or not users will convert to your services and significantly influences where your website ranks. However, the user experience is constantly changing! Strategies that worked

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What Metrics Should I Monitor To Gauge the Success of SEO?

Search engine optimization (SEO) is the foundation of any successful online presence. How can you measure the effectiveness of your SEO efforts? Which metrics should you pay close attention to in order to gauge your online success? In this blog, we’ll outline some of the key metrics you should track in order to track and

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link in bio

What Are The Benefits Of Using LinkTree?

LinkTree is a tool that provides a simple way to share multiple links through a single, customizable landing page. It’s commonly used by individuals, businesses, and organizations, especially those active on social media platforms. Many social media platforms, like Instagram, limit the links you can share in your profile. LinkTree allows you to consolidate multiple

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Google Reviews: Why They’re Important & How To Gain More

Word-of-mouth is one of the most powerful marketing methods to date. What customers say about your business through Google reviews is much more important to potential customers than what you have to say. This is why it is critical to have consistent and frequent positive reviews on your Google My Business page. Due to the

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lines of code on the backend of a website for attaching a global site tag to track website data, growth, traffic, conversions, and more

How to Attach a Global Site Tag to Your Business’s Website to Track Conversions, Traffic, & More

SEO Performance Tracking: How to Attach a Global Site Tag & Use It to Measure Your Website’s Data If you are not familiar with the world of SEO, also known as search engine optimization, then you may not know what a global site tag is and how it can help your business track its online

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FAQ homepage

Why Are FAQ’s So Effective?

Incorporating a frequently asked questions (FAQ) page is a great tool for your business, facilitating fast insights into the questions of your customers and clients. A great FAQ page can educate, inform, and seamlessly navigate users through your website’s content, fostering comprehension of your objectives and offerings. Discover why an FAQ page is important for

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SEO and Website Traffic Graphic

Ways to Leverage Google Search Console for an SEO Strategy

Whether you are new to the world of SEO and Google Search Console or a seasoned vet looking to maximize your SEO success, Google Search Console is a lucrative tool that can help streamline your SEO efforts. Google Search Console’s primary function is to check for website health and performance, but this is just skimming

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pitch deck in yellow

How Do I Create A Branded Presentation?

Creating a proper presentation is the first step to success, whether you are making a pitch deck, presenting a slide presentation to a class, leading a webinar, or sharing your ideas with your internal team. Your slide deck should be viewed as a story representing you, your ideas, and your company. No matter what concepts

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