July 2023

Metrics and graphs on a computer screen

Three Ways To Measure Your Website’s Performance Using GA4

Google Analytics 4 is the latest analytics property offered by Google, replacing Universal Analytics, which was the tech giant’s standard property for data collection since its launch in 2012. Universal Analytics stopped processing new data on July 1, 2023, so anyone looking to measure and analyze their website’s performance needs to accustom themselves to Google […]

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How Often Should I Send a Newsletter?

Newsletters can provide significant value from an SEO perspective. They can contribute to the overall success of your website and online presence. A well-crafted newsletter can be a way for businesses to share updates, highlight content, and build a relationship with an audience. However, many people may wonder when the best time to send a

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How Often Should I Update My Google Business Profile?

How Often Should I Update My Google Business Profile? Google Business Profile is an essential free tool for your business that increases your appearance on search engines and helps users learn more about your business. A Google Business Profile includes necessary information about your business, including name, address, phone, business hours, reviews, products or services,

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How Can I Use a Branding Kit to Improve Digital Marketing Performance?

How to Build a Branding Kit that Will Grow Your Business & Digital Marketing Performance Looking at the current market, there are countless brands and businesses across each industry. Standing out and attracting customers can be difficult, but creating a brand allows your business to succeed. Before you can start marketing your business online, you

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What Should Be Included In A Meta Description?

Meta descriptions are important for users and search engines to understand better what the page is about. Meta descriptions help to describe the page in a brief one or two sentences. These sentences should include an enticing summary telling the reader exactly what they will click on. These descriptions should include targeted keywords but not

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What Are Google’s Most Important Ranking Factors?

When it comes to search engine optimization (SEO), understanding the factors that influence your website’s ranking on Google is crucial. Google’s search algorithm considers various elements when determining the rank of websites on search engine result pages- SERPs. While Google’s exact algorithm isn’t public information, there’s enough industry analysis available to assume which key factors

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Three Ways To Grow Your Website’s Organic Traffic

Organic traffic, which refers to the number of users who click on your website through an unpaid search engine result, is one of the best metrics to use when evaluating your website’s search engine optimization strategy. The more effective your SEO strategy is, the higher your landing pages will rank for the searches you want

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Is Threads Useful For SEO?

Many marketers and consumers have seen the platform “Threads” virtually appear overnight. Earlier this month (July 2023), we witnessed Instagram and the Meta team launch their rival to the Twitter platform, Threads. Threads is marketed as Instagram’s text-based conversation app and virtually performs the same function and purpose as Twitter but without private messaging, hashtags,

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Social Media Marketing

5 Ways To Be Interactive With Your Followers on Social Media

Being interactive on your social media accounts is a great way to engage with followers and potential customers. By posting interactive content on your social media accounts, you can build credibility, raise brand awareness and increase interest in your products. Sometimes it can be challenging to think about how to craft an interactive post. If

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Investing in Paid Social Media for Your Business

In 2023, it is absolutely impossible to avoid social media. In any marketing plan for your business, creating profiles and posting on social media platforms must be involved. While you can post casually and organically for your current audience and prospective customers, many companies are running paid social media advertising to get a leg up with

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Types of Traffic to Your Website to Know About

In today’s increasingly digital world, search engine optimization is one the most effective ways to help your brand or business achieve online visibility – and ultimately – success. While search engine optimization (or SEO for short) is undoubtedly important, it is not always straightforward or easy to understand, thanks to its many distinct buzzwords. This

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The Benefits To Posting Stories On Instagram For Your Business

There are many ways to reach your audience via digital marketing. Social media is one of those ways where you can promote your business. It can be free, or you can have paid or sponsored posts to reach a larger audience. Instagram is a social media platform allowing companies to reach their audience quickly and

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ecommerce SEO

How Can SEO Help My E-Commerce Business?

SEO can significantly benefit your e-commerce business by increasing visibility and ranking higher in search engine results pages (SERPs). By optimizing your content and website structure, you can attract more targeted traffic to your site and increase your chances of converting visitors into customers. Additionally, a well-executed SEO strategy can help you build trust and

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Google Launches A Note-Taking Assistant Powered By AI

Google has unveiled a brand-new, AI-powered tool called “NotebookLM”, which is a note-taking assistant designed to summarize documents, answer questions, and generate new ideas. Originally announced at Google’s I/O event in May of this year, NotebookLM is now taking waitlist signups from those who want early-access to the AI-powered tool. According to the waitlist signup

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How To Create a Successful Social Media Calendar

Social media is an important tool for businesses to connect with their target audience. With the constant stream of online competition and the challenge of producing engaging content, you may find yourself struggling to find success with your social media strategy. This makes a well-structured, organized social media calendar crucial. A social media calendar helps

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What You Should Know About The Switch to GA4

Google Analytics has launched what they claim to be “the future of analytics.” As of July 1, Universal Analytics is a thing of the past, and all websites should be migrated to GA4. Google Analytics 4 allows website owners to measure traffic, engagement, conversions, and more on any application they rely on. One of the

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How Effective Is Competitor Analysis For Boosting Rankings?

You may have had plenty of reasons for getting invested in search engine optimization when you started, but everyone knows the end goal – to drive website traffic and drive new business! Ensuring that your business appears as high as it can on search engines will help to bridge the gap. Making this happen is

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