Gaining the loyalty of your audience is one of the most important things to do when building your goals for your online business. You want loyal consumers because those people come back and back and are satisfied with your service. These customers trust your business enough to spend time and energy consuming your product or …
Why Is Building An Engaged Online Audience Important? Read More »
When you think of social media, the first thing that comes to mind is the visual aspect of the post. In today’s age in social media, especially Instagram marketing, it is all about the visuals, as many believe the visual is a differentiating factor when it comes down to gaining or losing a follower. However, …
In most cases, having a strong online presence is a great thing for your brand, business, or company. It not only helps to grow your customer base but can also open up opportunities for your business to grow and evolve through the likes of online referrals, partnerships, and more. Despite their many benefits, there are …
A successful Search Engine Optimization (SEO) strategy is constantly evolving throughout the year. It’s important to adapt your techniques to fit the wants and needs of your audience. Consumers’ interests and preferences can change with the seasons. This makes it crucial to optimize your website to align with seasonal trends, in order to drive online …
How Can I Optimize My Website For Seasonal Trends? Read More »
SEO specialists around the world know that a big event is about to take place soon – the migration from Universal Analytics to Google Analytics 4! These platforms have unique ways of collecting data and presenting it. This is especially the case when it comes to the way they measure and collect data. If you’ve …
Search Engine Optimization, also known as SEO, remains one of the most important aspects of digital marketing. It is important to remember that SEO results do not occur immediately or overnight. On average, SEO results usually start showing up after three months. With that in mind, three months is a fair baseline to start measuring …
Whether creating a service area page, a traditional service page, or a blog or article, adding an image to your page is extremely important. Not only does it add an attractive appeal to users, but it also adds value to your page and SEO. Not only should you add an image, but you must make …
The Importance of Optimizing Images For Search Engines Read More »
More search engine visibility means potential buyers and every business wants to attract more customers. Optimizing your Google Business profile is a fantastic start. Having a great profile can put your business in the position to be seen by searchers and encourage them to become paying customers. Want to learn more about optimizing your Google …
How Can I Boost My Google Business Profile’s Visibility? Read More »
What is the correct word count when producing content for SEO? This is a common question. Contrary to popular belief, search engine rankings are not solely based on word count. In this blog post, we will look into the key components that actually affect the performance of SEO content and examine why word count is not …
Beyond Word Count: Unleashing the True Potential of SEO Content Read More »
What is Hurting My SEO? How Do I Fix It? Have you noticed your website’s Google ranking going down? Do current and potential clients have difficulty finding your business when searching for it? It could be that a few SEO mistakes are happening throughout your website. Good SEO is essential for your business to be …
As a business, having an optimized online presence is more important than ever. The digital world is constantly changing, and showing up on search engines is extremely important for your business and reputation. Not only is it important that you show up in the town of your business, but showing up in various surrounding locations …
How Do I Improve My Ranking in Various Locations? Read More »
Summer is officially here! With the number of people wanting to get out and about during the Summertime, this can be a great time of year for many businesses. While tremendous business opportunities exist for businesses this time of year, an outdated or poor-ranking website can curtail and affect business sales. It is important to …
Crawlability is a term that refers to how easily search engine bots, also known as crawlers or spiders, can discover the pages and content on a website. These bots are used to discover all kinds of content on a website, including images, videos, text, and snippets of HTML code. Your website’s crawlability is important because …
The content throughout your website is among the most critical aspects of attracting visitors and potentially gaining conversions. While some may want bright images and infographics, the SEO value that comes from them differs from what informative content, internal links, and calls to action can bring you. It is important to periodically update your website …
Featured snippets have grown to become an integral part of Google’s SERPs. Many search queries have featured snippets, making it easier for searchers to find the answer to their questions. They benefit the searcher and businesses who want their site at the top of search results. If you target featured snippets in your content or webpages, …
Before you add schema markup to your website, it’s important to understand what exactly it is and what it does. Schema markup is a “structured data vocabulary” that communicates elements of a webpage to all major search engines, allowing them to better understand the content on that page, and therefore, better represent that page’s content …
How To Add Product Schema To Your Website’s Online Store Read More »
Since its inception, Google has put a strong emphasis on user security, and high-quality, accurate content. This is highlighted through their ever-evolving algorithm that holds websites and content creators accountable and honest, ensuring that original and useful content is ranked highly in Google, while copied, low-quality, or otherwise malicious content is not. Black hat SEO …
Local SEO refers to the process of optimizing a website to improve its rankings and visibility across local search engine results. When you type “restaurants near me” on Google, the first few results that appear have a strong local SEO strategy. The strategy involves targeting various locations to attract a specified audience to your site. …
Digital public relations, separate from traditional public relations (news, print, etc.) and search engine optimization (SEO), are two great digital marketing tools that work wonders when used together. While yes, digital PR holds to the values of traditional methods, however, allows for a more extensive reach through online methods. On the other hand, SEO is …
Why You Should Create A PR and SEO Strategy Together Read More »
Since coming onto the scene in 2016, TikTok has dramatically altered the landscape of social media, and is now the fourth most popular networking platform in the world, trailing only Facebook, YouTube, WhatsApp, and Instagram (Search Journal). After exploding in mainstream popularity, particularly during the COVID-19 pandemic, the app currently has over 1 billion active …
Why TikTok is a Must-Have for Social Media Marketing Read More »
