June 2023

How Can I Optimize My Website For Seasonal Trends?

A successful Search Engine Optimization (SEO) strategy is constantly evolving throughout the year. It’s important to adapt your techniques to fit the wants and needs of your audience. Consumers’ interests and preferences can change with the seasons. This makes it crucial to optimize your website to align with seasonal trends, in order to drive online

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google my business

How Can I Boost My Google Business Profile’s Visibility?

More search engine visibility means potential buyers and every business wants to attract more customers. Optimizing your Google Business profile is a fantastic start. Having a great profile can put your business in the position to be seen by searchers and encourage them to become paying customers. Want to learn more about optimizing your Google

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search engine optimization infographic

What is Hurting My SEO?

What is Hurting My SEO? How Do I Fix It? Have you noticed your website’s Google ranking going down? Do current and potential clients have difficulty finding your business when searching for it? It could be that a few SEO mistakes are happening throughout your website. Good SEO is essential for your business to be

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man on laptop using a search engine with a local business graphic next to him

How Do I Improve My Ranking in Various Locations?

As a business, having an optimized online presence is more important than ever. The digital world is constantly changing, and showing up on search engines is extremely important for your business and reputation. Not only is it important that you show up in the town of your business, but showing up in various surrounding locations

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How Can I Optimize My Website’s Crawlability?

Crawlability is a term that refers to how easily search engine bots, also known as crawlers or spiders, can discover the pages and content on a website. These bots are used to discover all kinds of content on a website, including images, videos, text, and snippets of HTML code. Your website’s crawlability is important because

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3 Signs Your Website Needs A Refresh

The content throughout your website is among the most critical aspects of attracting visitors and potentially gaining conversions. While some may want bright images and infographics, the SEO value that comes from them differs from what informative content, internal links, and calls to action can bring you. It is important to periodically update your website

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How To Add Product Schema To Your Website’s Online Store

Before you add schema markup to your website, it’s important to understand what exactly it is and what it does. Schema markup is a “structured data vocabulary” that communicates elements of a webpage to all major search engines, allowing them to better understand the content on that page, and therefore, better represent that page’s content

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How Can I Optimize My Website For Local SEO?

Local SEO refers to the process of optimizing a website to improve its rankings and visibility across local search engine results. When you type “restaurants near me” on Google, the first few results that appear have a strong local SEO strategy. The strategy involves targeting various locations to attract a specified audience to your site.

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Online Pr chart

Why You Should Create A PR and SEO Strategy Together

Digital public relations, separate from traditional public relations (news, print, etc.) and search engine optimization (SEO), are two great digital marketing tools that work wonders when used together. While yes, digital PR holds to the values of traditional methods, however, allows for a more extensive reach through online methods. On the other hand, SEO is

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Why TikTok is a Must-Have for Social Media Marketing

Since coming onto the scene in 2016, TikTok has dramatically altered the landscape of social media, and is now the fourth most popular networking platform in the world, trailing only Facebook, YouTube, WhatsApp, and Instagram (Search Journal). After exploding in mainstream popularity, particularly during the COVID-19 pandemic, the app currently has over 1 billion active

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