Now, in the year 2023, digital marketing might be the best way to get the word out about your brand or business – regardless of what industry you’re coming from. While many of us have heard the term “digital marketing” in modern discourse, it’s important to understand that it is an umbrella term. Simply put, …
Content is one of the fundamental factors of SEO. Credible information about your services or products can boost your brand’s authority and improve your ranking in search results. Although providing valuable information through content is essential to SEO, it can be challenging to develop new ideas consistently. If you are experiencing writer’s block and can’t …
Newsletters are an important marketing tool for businesses to engage with their audience, build brand loyalty, and drive conversions. However, it’s not uncommon to encounter challenges with your newsletter success. With the increasing competition for attention in your audience’s inboxes, it’s crucial to take strategic steps to improve your open rates. In this blog, we’ll …
Has your company received a negative review via your Google My Business Profile? We understand that you may want this removed as quickly as possible as this review could potentially negatively affect your ratings. Unfortunately, Google does not just remove a negative review because you disagree or do not like it. This is because Google …
Can I Delete A Review On My Google Business Profile? Read More »
Google Bard is an experimental AI chatbot powered by a language model. Bard is Google’s response to the success of OpenAI’s ChatGPT. The biggest difference between Google Bard and ChatGPT is that Bard will be able to pull responses directly from the internet, while ChatGPT pulls information it learned from training data, and has a …
These days, Search Engine Optimization is crucial for businesses with websites and e-commerce businesses. SEO strategies are customized specifically for the needs of each business. Unlike advertising or PPC campaigns, SEO takes longer to garner results as it is constantly building, you are working with search engines, and things take time to optimize. From most …
Once I start SEO, How Long Will it Take to Get Rankings? Read More »
As a salon and spa owner, showing up on search engines is everything. Nowadays, Many users will turn to search engines like Google to find local spas, salons, or other nearby services. When searching for that service, they may commonly type “hair salon near me” or “massage near me” when finding a place in their …
As we all know, the world of SEO is evolving at a rapid rate. Whether it is changing Google algorithms, new best practices, and more, there are always new discoveries to be made and tools to utilize to make sure your website is maximizing its SEO. With all these changes, however, one SEO practice that …
There is no denying the popularity of social media, and it appears to only be getting more popular with time. Social Media Manager positions are more prevalent now than a decade ago. If you are currently a Social Media Manager or interested in becoming one, here are five qualities that will prove helpful to have. …
What Qualities Should a Social Media Manager Have? Read More »
If you ask a business owner and an SEO professional what the most important goal of search engine optimization is, they would likely give you two conflicting answers. The business owner would say that the main goal is to increase their business through conversions, while the SEO specialist would say it’s about being as noticeable …
How To Determine Why Your Google Rankings Have Plummeted Read More »
Have you ever sent a link through social media and noticed the attached image was pixilated and improperly sized? Regardless if you were the sender or receiver of the link, it looks unattractive to any user and could prevent a click on the link. With the Open Graph protocol, you can size your image to …
Understanding Open Graph & How to Use It for Your Website Read More »
With the ever-changing nuances of SEO, there are frequent practices that become outdated or less useful. One SEO practice, however, that has stood the test of time is generating blog content to publish on your website. Generating original and authoritative blog content is one of the most simple yet beneficial ways to help boost your …
Google is the world’s go-to search engine, where countless users search for the world’s information day in and day out. Among the most common things that users search for are businesses, and if you own a brand or business in 2023, you may already have a Google Business Profile – also known as Google My …
Creating a Google Business Profile allows you to manage how a local company appears on Google products like Maps and Search. If you run a business that offers services at a specific place or within a defined service region, your business profile may aid clients in locating you. Verified businesses on Google are twice as …
How a Google Business Profile helps your company Read More »
Client testimonials, product reviews, customer service reviews, and any positive review in between, are one of the best ways to increase your company’s credibility, in turn producing more sales and conversions. Via several consumer studies, it’s proven that a company with positive reviews on Google as well as on their website is more likely to …
As a website owner or brand marketer, you’re likely aware that driving consistent traffic to your site is essential for long-term success. While Monday to Friday may generate a steady amount of sessions, Saturday and Sunday can sometimes cause a dip. Fortunately, with the right strategies, you can significantly increase your website traffic on the …
How Can I Increase Website Traffic On The Weekends? Read More »
The three most common types of code added to a website are HTML, CSS, and Javascript. If you know SEO, you are probably aware of a few ways you can use HTML tags to indicate important information to search engines. For example, HTML can be used to set up metadata like page titles, alt tex, …
Reading Google’s New Infinite Scroll: How to Track Your Page Rankings As a business owner, your website is one of the most important elements of your company. Not only do you want it to be designed well and increase your customer’s trust in your business, but you also want to ensure that it can be …
How to Track Your Website’s Rankings With the Google’s Infinite Scroll Read More »
No matter the size of your business or the industry you are involved in a functional and well-maintained website is paramount to your success! One common question that is associated with this, however, is “When is it time to build a new website?” At Boston Web Marketing, our team of veteran web designers looks at …
Duplicate content can be detrimental to your website and hurt your SEO performance. However, there are steps you can take to prevent duplicate content on your website and avoid a negative impact on your organic search performance. Ensure your website is unaffected by following our methods to prevent and correct duplicate content across your website. …
