March 2023

Understanding the Difference Between Universal Analytics and Google Analytics 4

Leave a Comment / Blogs, FAQ / By Lucy St. Sauveur

Google Analytics is a powerful tool that business owners have been using since 2005 to track activity on their website. The tool helps users make informed decisions about their marketing strategy by providing insights on traffic sources, website visitors, and conversions. Over the years, Google has introduced various updates to Google Analytics, including Universal Analytics …

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How Do I Set Up Google Analytics 4 On My Website?

Leave a Comment / Google Analytics / By Nathan Whitcomb

Google Analytics 4 is the latest analytics reporting tool from the media giant that will soon phase out Universal Analytics, the current version that most website owners are used to. While many features of Google Analytics 4 are very similar to those on Universal Analytics, like the ability to track traffic, users, conversions, locations, and …

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How To Come Up With An SEO-Friendly Blog Topic

Leave a Comment / Content, SEO / By Makayla Allia

Coming up with the perfect blog post that will drive traffic to your website can pose difficulty, especially if you are struggling with the perfect title. While there is no right or wrong blog topic title, by implementing keyword research, social listening, and competitor research, you will be able to open your blog topic list …

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5 Ways To Enhance Your Website’s Authority

Why does my website have a high bounce rate?

Leave a Comment / Blogs, Content, Technology, Website / By Zach Weissman

Does your website have a high bounce rate and you need help figuring out why? We’ve outlined some potential reasons you could be seeing this activity and ways to combat it. What is a bounce rate? A bounce in terms of web analytics is when someone visits your site and leaves after only visiting one …

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Tips for Creating Engaging Content

Leave a Comment / Blogs / By Lucy St. Sauveur

Creating engaging content is an essential aspect of any successful Search Engine Optimization (SEO) strategy. Engaging content can help build brand awareness, establish customer loyalty, and drive traffic to your website. While building your content strategy can be a challenging task, this blog will cover three simple techniques to improve your overall SEO efforts. Use …

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How Can I Promote my E-Commerce Store?

Leave a Comment / E-Commerce, FAQ, Frequently Asked Questions / By Makayla Allia

As an online store, whether you are selling hats, shirts, shoes, etc. your main goal is to increase traffic and conversion on your site. By increasing these conversions you are going to produce more revenue and sales, creating a highly successful business. To increase these conversions you are going to want to create and establish …

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Basic components of a long-term SEO strategy

Leave a Comment / Blogs, Digital Marketing, SEO / By Zach Weissman

Constant change doesn’t have to be bad for SEO. Find out how to perform SEO sustainably while reducing risk and concentrating on your goals. The constant stressors of change revolving around the SEO world have only been exacerbated by the impending threat of AI-based SEO and other artificial intelligence diluting the search engines we …

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What are Internal Links, and Why are They Important to SEO?

Leave a Comment / FAQ, Frequently Asked Questions, Optimization, SEO / By Shaianne Innocent

Linking is a great way to drive traffic to your website when they are somewhere else on the web. It also can help Google find your pages and crawl them properly. There are two types of linking: external links and internal links. Internal linking is an easy on-page SEO tactic that can aid in navigating …

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3 Hazards of Copying Another Brand/Companies

Leave a Comment / Blogs, Google, Google Algorithm, Reputation Management, SEO, User Experience / By Zach Weissman

There is a chance of going overboard when attempting to mimic high-ranking competition sites. Pay attention to these SEO traps. To boost your online visibility, you need a solid SEO strategy that includes using best practices, targeting your audience, and keeping an eye on your competitors. But be careful not to blindly copy their tactics …

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The Benefits of Mobile Optimization for SEO in 2023

Leave a Comment / Basic Page Layout, Blogs, Mobile, Optimization, SEO, Target Audience, User Experience, Web Design / By Sage Plemenik

The benefits of mobile SEO go far beyond generating more traffic from mobile search; it improves the overall functionality and display of your website to increase the experience for your visitors overall. Begin boosting your conversions and keeping users engaged with your site, even when using a small screen. Why is Mobile Optimization Important? First, …

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Why Are Online Reviews Important For SEO?

How Can I Start Promoting My Spring Services?

Leave a Comment / Advice, Content, FAQ, Frequently Asked Questions, Optimization, SEO, Small Business / By Makayla Allia

Every business owner knows that the seasons influence consumers’ behaviors, whether it has to do with your e-commerce store, construction business, or landscaping services, spring is the time that many consumers are ready to spring into action on a variety of projects. To get your business name out there and to increase your website traffic …

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A Guide To Off-Page SEO Strategy

Leave a Comment / Communication, Email Marketing, Marketing, Optimization, SEO, Social Media / By Lucy St. Sauveur

There is a wide range of tactics that contribute to your search engine optimization (SEO) strategy. You can compartmentalize these tactics into two categories: on-page SEO and off-page SEO. On-page SEO refers to the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. From updating …

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What Free SEO Tools Can I Use?

Leave a Comment / Frequently Asked Questions / By Cameron Gibney

If your goal is to either monitor or increase traffic for your website, then you’ll want to adopt the right search engine optimization (SEO) strategy. When it comes to monitoring your website, as it turns out, there are a number of tools available for you to use at little to no cost – and that’s …

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