Designing a website is a time-consuming process that is necessary to create strong customer trust and user experience. An effective and well-built website should convey a strong message about your company, brand, and product offering all while keeping the viewer engaged. A strong and successful website includes a call to action, proper form, well-thought-out aesthetics, …
A common question we often encounter is how to increase a client’s rankings organically on the search engine results page. If a website ranks low, perform a full in-depth website audit and find where the website needs optimization. After performing a website audit, a content audit will also be required. Remember that even if there …
Looking to increase the traffic to your website this new year? Google Ads is an excellent advertising platform utilized by companies and businesses to increase traffic to their website. This is a commonly used form of digital marketing that is known to drive real results for businesses. In simple terms, Google Ads are a marketing …
What Are Google Ads and How Can They Benefit My Business? Read More »
It is a new year, but competitors in your industry likely are not going anywhere. Many businesses are in a competitive space, and the smallest attention to detail can help your website stay one step ahead of them. Outranking your competition can drive more traffic to your website and potentially higher sale totals. Here are …
Within your medical practice website, there are a few simple steps you can take to improve your search engine optimization (SEO) without compromising the important information that you share. Many people first think that SEO is all about writing content with keywords to get higher search rankings. For doctors and medical practices, it is important …
How Can I Use SEO for My Medical Practice Website Without Compromising Liability? Read More »
When you’re assembling a proper SEO strategy for your business, there will be much to consider! The amount of avenues you can take, programs you can use, and strategies you can implement all play a role in the ultimate goal of SEO: to drive up business! A vital resource to use for SEO is paid …
In today’s digital age, video content has become an increasingly popular and effective way to reach and engage with audiences. Not only do videos provide a more dynamic and interactive experience for viewers, but they can also significantly improve your search engine optimization (SEO) strategy. Increased Session Time One of the main ways that videos …
Now that the New Year’s celebrations are over, it is time to anticipate your 2023 SEM budget. Assessing your current strategy and making adjustments based on our recommendations is one of the best ways to forecast higher growth and overall better SEM. What Should You Be Doing Right Now? As 2023 kicks off, the following …
Businesses that have multiple locations in different cities can still reap the benefits of local searches. In this article we will break down how that is possible. Can you imagine the hassle that would be caused every time that you went to search for an electrician and it returned global SEO results? How many pages …
How to target Multiple Cities Without Hurting Your SEO Read More »
The homepage is the central location of every website. Most users will land on the homepage first, so it’s important to ensure that it is aesthetically pleasing and easy to navigate. Your homepage should represent your business, your mission, and how you stand out from competitors. The homepage of every website is a chance for …
If your website receives a penalty from Google, it is not the end of the world, but not an ideal situation. Google algorithm penalties can cause websites to drop in search engine result rankings which in turn will affect organic traffic reaching your website. If you believe a Google Penalty your website received is a …
Schema markup is a structured data vocabulary that allows your website to appear in rich results on search engines like Google and Bing. “Rich results” are the snippets of information that appear organically on search engine results pages without the user having to actually click on a website. For instance, if you were to search …
What Is Schema Markup And How Does It Affect SEO? Read More »
In today’s day and age, almost everyone has a smartphone that they use everyday. We use our smartphones for texting, phone calls, social media, video streaming, and much more. Among all these things, browsing the web may be the most used feature for a lot of people on their smartphones. Because of this, your website …
As we begin 2023, many businesses are looking to boost their e-commerce traffic and sales. From updating your website content to utilizing social media for e-commerce promotion, we have the best e-commerce strategies for success. To learn more about how to increase your website’s organic traffic, conversions, and sales, contact Boston Web Marketing today! E-Commerce …
Top 5 E-Commerce Promotion Strategies for Boosting Traffic & Sales in 2023 Read More »
Almost all businesses at this point in time rely on SEO to maximize their digital marketing efforts and, in turn, generate new leads. There are many different tips and techniques that can work towards better SEO, but this blog’s focus will be on just one portion of this- metadata. Below I will discuss the importance …
There is no right or wrong way to create content for your website or business. However, by implementing keyword research, catchy titles, header tags, optimized images, internal and external links, and more, you will create content that will rank higher among search engines and users. By implementing these tools you will create SEO-friendly content that …
Do you think your website needs to be updated? Are you not generating your desired traffic and sales? Maybe it’s time to redesign your website and discover the benefits a new website offers! There are many signs you may need a website redesign. Slow loading time, non-responsive, lack of conversions, and old, outdated content are …
