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January 2023

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5 Principles of A Good Website

Designing a website is a time-consuming process that is necessary to create strong customer trust and user experience. An effective and well-built website should convey a strong message about your company, brand, and product offering all while keeping the viewer engaged. A strong and successful website includes a call to action, proper form, well-thought-out aesthetics, …

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Improve Your SEO with Content Audits

A common question we often encounter is how to increase a client’s rankings organically on the search engine results page. If a website ranks low, perform a full in-depth website audit and find where the website needs optimization. After performing a website audit, a content audit will also be required. Remember that even if there …

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What Are Google Ads and How Can They Benefit My Business?

Looking to increase the traffic to your website this new year? Google Ads is an excellent advertising platform utilized by companies and businesses to increase traffic to their website. This is a commonly used form of digital marketing that is known to drive real results for businesses. In simple terms, Google Ads are a marketing …

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How Can I Use SEO for My Medical Practice Website Without Compromising Liability?

Within your medical practice website, there are a few simple steps you can take to improve your search engine optimization (SEO) without compromising the important information that you share. Many people first think that SEO is all about writing content with keywords to get higher search rankings. For doctors and medical practices, it is important …

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Do Videos Help with SEO?

In today’s digital age, video content has become an increasingly popular and effective way to reach and engage with audiences. Not only do videos provide a more dynamic and interactive experience for viewers, but they can also significantly improve your search engine optimization (SEO) strategy. Increased Session Time One of the main ways that videos …

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Local SEO GMB

How to target Multiple Cities Without Hurting Your SEO

Businesses that have multiple locations in different cities can still reap the benefits of local searches.  In this article we will break down how that is possible.  Can you imagine the hassle that would be caused every time that you went to search for an electrician and it returned global SEO results?  How many pages …

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What Makes A Good Homepage On A Website?

The homepage is the central location of every website. Most users will land on the homepage first, so it’s important to ensure that it is aesthetically pleasing and easy to navigate. Your homepage should represent your business, your mission, and how you stand out from competitors. The homepage of every website is a chance for …

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What Is Schema Markup And How Does It Affect SEO?

Schema markup is a structured data vocabulary that allows your website to appear in rich results on search engines like Google and Bing. “Rich results” are the snippets of information that appear organically on search engine results pages without the user having to actually click on a website. For instance, if you were to search …

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How To Optimize Your Website For Mobile Devices

In today’s day and age, almost everyone has a smartphone that they use everyday. We use our smartphones for texting, phone calls, social media, video streaming, and much more. Among all these things, browsing the web may be the most used feature for a lot of people on their smartphones. Because of this, your website …

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updating and redesigning e-commerce websites with online and digital stores and storefronts to sell products while boosting sales and traffic for increased profit and success through web design and seo strategies

Top 5 E-Commerce Promotion Strategies for Boosting Traffic & Sales in 2023

As we begin 2023, many businesses are looking to boost their e-commerce traffic and sales. From updating your website content to utilizing social media for e-commerce promotion, we have the best e-commerce strategies for success. To learn more about how to increase your website’s organic traffic, conversions, and sales, contact Boston Web Marketing today! E-Commerce …

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The Value of Metadata For SEO

Almost all businesses at this point in time rely on SEO to maximize their digital marketing efforts and, in turn, generate new leads. There are many different tips and techniques that can work towards better SEO, but this blog’s focus will be on just one portion of this- metadata. Below I will discuss the importance …

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SEO friendly content

How Do I Create SEO-Friendly Content?

There is no right or wrong way to create content for your website or business. However, by implementing keyword research, catchy titles, header tags, optimized images, internal and external links, and more, you will create content that will rank higher among search engines and users. By implementing these tools you will create SEO-friendly content that …

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