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Month: November 2022

creating FAQ pages on your website for SEO

How To Create SEO-Friendly FAQ Pages

Frequently asked question (FAQ) pages are valuable for many reasons. Essentially, they help users find high-level answers to both common and niche questions. From an SEO standpoint, these pages are a necessary aspect of creating a smooth user experience. Whichever industry your business is in, you can benefit from a well-structured FAQ page. So, how …

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reading and analyzing data from website including traffic conversions landing pages speed and other core web vitals to develop SEO and design strategy for businesses over the course of month to month or year over year to make improvements and updates that grow business success with graphs charts and tracked data

How Do I Read My 2022 Website Data to Develop My 2023 SEO Strategy?

The end of the year is a great time to reflect on your website data from the past twelve months. By analyzing your website traffic, conversions, and other core web vitals, you can develop a successful 2023 SEO strategy. In this blog post, we will show you how to read your website data so that …

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man leaving 5-star review on phone

Responding To Google Reviews To Boost SEO

Google reviews are essential for SEO because they generate more traffic to your website. A business with plenty of positive reviews shows potential customers that the website and its products are trustworthy. Reviews can give people a heads-up about your website just by learning from previous customers’ experiences. Google always tries to focus on customer …

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Laptop keyboard with search text

Why Doesn’t My Website Rank on Google?

Every day millions of websites and companies look to be ranked highly on the first few pages of Google’s search engine result pages. There could be several reasons why your website isn’t ranking highly on search engines, this could be due to lack of SEO, using the wrong keywords, lack of backlinks, google has not …

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laptop screen with keywords on it

What Are Google’s Featured Snippets?

Have you ever typed a question into Google? Millions of people around the world go online to find answers to important questions every day. Oftentimes, the search results will display a box of text at the top of the page. This is called a featured snippet, and it’s essentially Google’s way of presenting relevant content …

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understanding tiktok's algorithm

Understanding TikTok’s Algorithm

The app has avoided content homogeneity by showing users content they don’t typically engage with. As part of this process, random hashtags, videos, sounds, and topics surfaced. To keep things fresh, the app avoids repetition, so you’re unlikely to see two videos by the same creator or use the same sound twice. Are you looking …

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Tips on Choosing Website Platforms for E-Commerce

In this era of digitalization, it is a must that your business has a fully functional website. When it comes to web designing, it could be a bit costly to have a third-party vendor designing your company’s website. That’s why website-building platforms with easy and simple features are highly considered by businesses to cut costs. …

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An illustration of a web page with a magnifying glass on it. Within it is a robot, which is a representation of crawling a website

Why Is My Content Discovered But Not Indexed in GSC?

It’s one of the most frustrating aspects of trying to put together a successful SEO strategy – finding an error with seemingly no way to solve it. Sometimes, when you publish new content to your website, Google will attempt to index it to add it to your sitemap. However, there are a few things that …

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keyword research

How Do I Effectively Use Keywords?

Utilizing industry-specific keywords is crucial as search engines like Google, Bing, etc. use keywords as a target point when filtering top search results. By utilizing relevant and specific keywords you are giving your site the best opportunity to be seen, indexed, and ranked. There are many ways to effectively optimize your usage of keywords in …

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using research data from competitive analysis to drive the traffic, conversions, and sales on your own website using marketing tricks and tips found through analyzing your top competitors in your industry

How to Use Competitive Analysis to Boost Your SEO

It can be difficult to stand out from the competition in today’s digital marketplace. With so many businesses vying for attention online, it is more important than ever to SEO your website effectively. One way to do this is by using competitive analysis. In this blog post, we will discuss how you can use your …

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Google & Facebook Ads

Optimizing Google Ads Through GA4

With the mandated switch over to Google Analytics 4 approaching fast there are three metrics that you should be aware of in order to drive impact when optimizing Google Ads.  Most grasp the basics of GA4 but there is still plenty of benefits and features that are worth knowing.  Since, Google Analytics is all about …

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scheduling instagram posts and reels in advance

New on Instagram: Users Can Schedule Posts & Reels In The App

The Instagram mobile app allows users to schedule posts and reels up to 75 days in advance. With a professional account, Instagram users can utilize this new feature. Read on how you can benefit from this revolutionary change to the social media platform. Why This is Crucial to the World of Social Media In the …

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How Can I Use Google Search Console To Improve My Website’s SEO?

Google Search Console is a tool provided by the media giant that, in the simplest terms, acts as a way for websites and their owners to communicate with Google. If you’re looking to improve your website’s search engine optimization, it’s essential to utilize all of the features that Google Search Console offers. In this article, …

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Black Hat SEO, Negative SEO Attacks

How to Protect Your Website From Negative SEO Attacks

There are many ways to protect your website from negative SEO attacks, from using software to monitoring your website’s presence on Google. Our experts at Boston Web Marketing use SEO best practices to ensure your website is safe from malicious attacks. The preventative measure we use daily includes securing your website, utilizing Google Search Console, …

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