Frequently asked question (FAQ) pages are valuable for many reasons. Essentially, they help users find high-level answers to both common and niche questions. From an SEO standpoint, these pages are a necessary aspect of creating a smooth user experience. Whichever industry your business is in, you can benefit from a well-structured FAQ page. So, how …
The end of the year is a great time to reflect on your website data from the past twelve months. By analyzing your website traffic, conversions, and other core web vitals, you can develop a successful 2023 SEO strategy. In this blog post, we will show you how to read your website data so that …
How Do I Read My 2022 Website Data to Develop My 2023 SEO Strategy? Read More »
Google reviews are essential for SEO because they generate more traffic to your website. A business with plenty of positive reviews shows potential customers that the website and its products are trustworthy. Reviews can give people a heads-up about your website just by learning from previous customers’ experiences. Google always tries to focus on customer …
Every day millions of websites and companies look to be ranked highly on the first few pages of Google’s search engine result pages. There could be several reasons why your website isn’t ranking highly on search engines, this could be due to lack of SEO, using the wrong keywords, lack of backlinks, google has not …
There are many capitalization types and SEO tips that you should know when writing titles and subheadings. Check out this guide for more information. A title is a readers first point of contact on a search result page to a brand or a site. But how does it effect SEO? An SEO title can be …
On-page SEO is a relevant tool many specialists use to enhance their website’s data and optimize its content as well. You may have heard of off-page SEO, which utilizes links from alternative websites or external signals to increase their rankings on the search engine results page. However, on-site or on-page SEO refers to optimizing both …
Twitter has been trending and a popular topic lately for a variety of reasons. Lost in the shuffle is the impact Twitter can have on a website’s overall SEO. Writing content for a website is always a good start for ranking well on search engines, but using Twitter to promote your work can take it …
Have you ever typed a question into Google? Millions of people around the world go online to find answers to important questions every day. Oftentimes, the search results will display a box of text at the top of the page. This is called a featured snippet, and it’s essentially Google’s way of presenting relevant content …
The app has avoided content homogeneity by showing users content they don’t typically engage with. As part of this process, random hashtags, videos, sounds, and topics surfaced. To keep things fresh, the app avoids repetition, so you’re unlikely to see two videos by the same creator or use the same sound twice. Are you looking …
In this era of digitalization, it is a must that your business has a fully functional website. When it comes to web designing, it could be a bit costly to have a third-party vendor designing your company’s website. That’s why website-building platforms with easy and simple features are highly considered by businesses to cut costs. …
Tips on Choosing Website Platforms for E-Commerce Read More »
It’s one of the most frustrating aspects of trying to put together a successful SEO strategy – finding an error with seemingly no way to solve it. Sometimes, when you publish new content to your website, Google will attempt to index it to add it to your sitemap. However, there are a few things that …
Why Is My Content Discovered But Not Indexed in GSC? Read More »
When creating page titles for our website, it is important to remember that these are written for humans and not robots. Page titles and meta descriptions are essential to improve ranking on search engines, but if they are not written clearly and appealing to humans, then they are not helping us. To create page titles …
Utilizing industry-specific keywords is crucial as search engines like Google, Bing, etc. use keywords as a target point when filtering top search results. By utilizing relevant and specific keywords you are giving your site the best opportunity to be seen, indexed, and ranked. There are many ways to effectively optimize your usage of keywords in …
It can be difficult to stand out from the competition in today’s digital marketplace. With so many businesses vying for attention online, it is more important than ever to SEO your website effectively. One way to do this is by using competitive analysis. In this blog post, we will discuss how you can use your …
How to Use Competitive Analysis to Boost Your SEO Read More »
With the mandated switch over to Google Analytics 4 approaching fast there are three metrics that you should be aware of in order to drive impact when optimizing Google Ads. Most grasp the basics of GA4 but there is still plenty of benefits and features that are worth knowing. Since, Google Analytics is all about …
Website traffic comes in a variety of forms but none are more important than organic search traffic. Organic search traffic consists of visitors who find a particular website through unpaid methods unlike paid search and advertisement. Getting organic search results to your website is invaluable because not only does it come through unpaid means, it …
The Instagram mobile app allows users to schedule posts and reels up to 75 days in advance. With a professional account, Instagram users can utilize this new feature. Read on how you can benefit from this revolutionary change to the social media platform. Why This is Crucial to the World of Social Media In the …
New on Instagram: Users Can Schedule Posts & Reels In The App Read More »
Google Search Console is a tool provided by the media giant that, in the simplest terms, acts as a way for websites and their owners to communicate with Google. If you’re looking to improve your website’s search engine optimization, it’s essential to utilize all of the features that Google Search Console offers. In this article, …
How Can I Use Google Search Console To Improve My Website’s SEO? Read More »
There are many ways to protect your website from negative SEO attacks, from using software to monitoring your website’s presence on Google. Our experts at Boston Web Marketing use SEO best practices to ensure your website is safe from malicious attacks. The preventative measure we use daily includes securing your website, utilizing Google Search Console, …
How to Protect Your Website From Negative SEO Attacks Read More »
It is well known that the Google algorithms emphasize link building when weighing in on a website’s page rank. Upon hearing this news many web developers ran to their computers to begin building as many links on their websites as possible. Some of the links were valid and did in fact add value to the …
