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Month: October 2022

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How To Improve Your Website’s Page Speed

The speed at which your website loads significantly impacts two important things: user experience and search engine optimization. Page speed is especially important for eCommerce websites, as studies have shown that the faster the page speed of your website, the more conversions and transactions will occur. However, improving your website’s page speed is easier said …

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How To Adapt To Google’s Content Updates

To ensure that your site complies with search engines latest standards it is best to keep up to date with changes.  Google’s latest content update emphasizes the importance of providing users with engaging helpful content.  When writing your content you should still be tailoring it to maintain sound SEO principals, but it should also be …

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Should I Hire an SEO Agency?

As the internet age continues to boom there is no doubt about it, search engine optimization (SEO) is an important marketing tactic. Search engines make up the vast majority of users’ internet experiences and SEO boasts a far greater ROI than traditional marketing and other forms of web marketing. Business owners are keen on the …

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What Do I Need To Know About Google’s New Spam Update?

Google’s algorithms are constantly changing to make the user experience better for everyone. If you aren’t familiar, the way Google structures its search engine results pages is through a wide variety of algorithms that measure different aspects of a user’s experience on your website. Spam and spam-like content is the main focus of one of …

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What is Content Personalization?

Is your business’s content relevant to customers searching for it? Customer experience can be improved with personalized content. If products and services align with their preferences, wants, and needs, they are more likely to spend time and money on them. Can I Have an Example of Content Personalization? For example, you are browsing multiple product …

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What is Email Marketing and How can it Improve SEO?

What is Email Marketing? Email marketing is a powerful and easy to operate low-cost direct marketing channel that is utilized to promote a business, its products, and service offerings. Email marketing is an off-page SEO technique that gives business’s the opportunity to improve the position of their website within a search engine results page. Types …

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How To Optimize Your Website’s Landing Pages

Landing pages are one of the most important aspects of your website when it comes to gaining traffic and getting conversions. The better your landing pages are built and optimized for SEO, the more traffic and conversions your website will gain. While this may seem easier said than done, there are a few different variables …

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Title Tags for SEO

Many ranking factors and technical requirements go into optimizing your website. It is important to build strategies for off-page and on-page optimization to perfect the technical aspects of your site. On-page SEO entails optimizing web pages to improve website rankings and traffic; some tactics include coding, content creation, and more. A critical strategy of on-page …

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How Can I Improve the Search Appearance Of My Restaurant?

It may be challenging to try and stand out from the crowd as a restaurant owner. New restaurants are opening up everywhere, and the competition always seems to be on the rise. Luckily with search engine optimization (SEO), there are ways to improve the search appearance of your restaurant and stand out from the crowd. …

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Five Reasons Why Your Business Should Use Social Media

Each day millions of users across the globe log into their social media profiles. Social media has become one of the first places consumers visit when they are interested in buying, or have questions about goods or services. Below I have outlined six of the main reasons why your business should take advantage of social …

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How Do I Develop a Brand Identity?

When it comes to maintaining a successful business, it’s important to develop a unique and memorable brand identity. Some of us may be thinking that a brand’s identity is defined by its logo. Although logos are important to a company, the overall identity is a bit more intricate. There are various strategies you can follow …

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Google Announces More Personalized Search Results

Google has recently announced at its Search On event that its “About this result” section now highlights if results are personalized.  So, what does this mean?  According to one of Google’s recent blog posts, Google will now show users whether the result of search queries are personalized or not.  Originally back in February 2021, Google …

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