Month: August 2022

How Long Does It Take For Google To Index Content?

A Google search relations representative gave the answer to the commonly asked question, “How long does SEO take for new pages?”, in a video for the AskGoogleBot series. The answer? It can take anywhere from an hour to multiple weeks for a new page to be indexed in Google’s search results pages. The time it …

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Small business owner

What Can SEO Do For My Small Business?

As the internet boom continues to reach new heights more brick-and-mortar small businesses recognize the need for digital marketing and SEO. A robust SEO strategy can bring about numerous benefits for small businesses of all types, below we’ll explore some of these! Develop Awareness For Your Business Your business is only as successful as it …

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What Is Page Speed And What Does It Mean For SEO?

Page speed is the time it takes a website to fully render a page and display its content. Page speed is an essential aspect of your website because it affects both user experience and where your website will rank in the search results. When page speed isn’t closely monitored and fixed when necessary, it can …

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What Is Seasonal Marketing & How Can I Optimize My Website During the Summer to Fall Transition?

As the temperatures start to cool down, it’s time for businesses to start preparing for their seasonal marketing changes. For companies in the Boston area, that means transitioning from summer campaigns to those that focus on fall. This can include targeting new audiences, promoting different services, and adjusting your SEO strategy. In this blog, we’ll …

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Why Does My Website Traffic Go Down On Weekends?

Websites have been around for roughly thirty years and have seen significant evolution through the years. While much has changed, some website patterns really have not. For example, the majority of websites see their traffic drop during most weekend periods. If you are a business owner fretting about less traffic every weekend, understand that it …

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off-page seo boston web marketing in boston ma

Off-Page SEO: What It Is & How It Compares To On-Page

One aspect of digital marketing is off-page SEO. There are valuable ways to promote websites through the use of off-page SEO. Link acquisition is traditionally part of off-page SEO. This is important so that it can’t be overstated, as links remain a key ranking factor. Want to learn more about off-page SEO? Continue reading this …

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A woman sits at a desk and types on her laptop. On the screen is a webpage with content written out. You can see a mug of tea and a stack of papers off to the right.

How Can I Re-Optimize Old Content?

When you think of the most important elements of an SEO strategy, content should be at the top of your list! Being able to put out informative and reliable content on a regular basis not only helps to increase trust between you and your audience, but between your website and Google’s algorithms. One of the …

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Mobile Web Browsing

How Can I Optimize My Website For Mobile Devices

As more internet users continue to browse on their mobile devices rather than desktops it is important that your website is designed to support mobile device sessions. Websites and content that support mobile users not only look cleaner and more professional, but they can also improve your page rank! A website that is optimized for …

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How To Optimize Your Website’s Meta Descriptions For SEO

A meta description is the snippet of text that shows up below the page title on a search engine results page. The meta description is good for two things: summarizing what that particular page is about, and “luring” or drawing in users to that page from a SERP. While search engines don’t necessarily rank you …

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Marketing to Non-Converters: How to Turn Website Visitors into Customers

You’ve put a lot of time and effort into getting people to visit your website. But what do you do now that they’re there? Unfortunately, many business owners don’t know how to convert website visitors into customers. In this blog post, we will discuss remarketing – or the process of marketing to those who have …

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The Importance of H1 Tags for SEO

Google has several algorithms that assist in detecting and interpreting content. However, you need site headers to ensure Google understands your content completely. H1 tags will ensure that your website can be crawled by Google and abides by the algorithm standards. Continue reading to learn more about the importance of H1 tags.  What Are H1 …

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google search console classification system update

Google Search Console Has Updated Its Classification System

As part of its migration to an updated system, Google has finished categorizing pages, items, and issues in Search Console. At the top level of Google Search Console, URLs or items are no longer grouped by three or more status categories. Continue reading this blog post to discover more about GSC’s new item classification system. …

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Direct Traffic Spikes in Google Analytics And What They Mean

What is Direct Traffic? Have you ever seen a random spike in direct traffic in Google Analytics, but you don’t understand what it means? A few things can cause it, but it is important to understand direct traffic and how it differs from other traffic sources. Direct traffic is getting to a site directly, and …

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