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Month: July 2022

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Why Did My Website’s Organic Traffic Drop Off?

Organic traffic is one of the most important metrics when it comes to analyzing how well your business’s website is performing because it shows the number of users that are finding your website in the search results rather than going to the site directly. For instance, if you were to Google something like “Pizza Near …

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An illustration of a person turning a red knob with a makeshift speedometer on the right. Instead of tracking speed, this measures conversion rates, which are meant to represent website conversions to a business.

Why Won’t My Website Conversions Track?

Drafting a successful SEO strategy is much more complicated than you might think! There are plenty of moving parts that help to boost your business’s traffic and metrics. However, you still need to be able to measure your progress! Keeping track of things like monthly traffic, most visited pages and demographics will allow you to tailor your …

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How To Optimize SEO Titles With Trending Keywords

When creating blogs and pages for your website, it is important to consider what people search for on search engines. Many trending keywords are based on today’s latest trends from social media. Title optimization for blogs and website content is critical to getting traffic, conversions, and sales. The best way to do this is by …

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How Can I Create a Google Business Profile With No Address?

Google Business Profile (formerly Google My Business) is an important tool for businesses of all industries and sizes. By listing services, business information, a website, phone number, and more you can build your online presence fast and easily while driving traffic to your website. Google Business Profile will also prompt you to enter the main …

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what is seo?

SEO: How Does it Work?

You’ve probably heard that SEO is crucial to increasing website traffic. Increasing your visibility in Google Search will increase the number of customers coming to your store, incoming calls, and online orders. SEO can help you rank higher and convert more visitors into customers. Learn how marketers do search engine optimization in this FAQ.   …

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Website Hosting in Boston

The Importance Of Web Hosting For SEO

Investing in good web hosting will not bring your website to the top of the search results page, but it will increase your website’s speed and overall performance. Website performance is a critical element that Google and other search engines use to rank your website. The positive performance of your website can improve your rankings, …

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An illustration of a laptop playing a video advertisement. Gold coins are sprouting from the computer and piling into a green money bag on the right, representing ad revenue.

What Is Google Ads Creative Studio?

Getting the proper SEO strategy for fueling conversions to your business can take a wide variety of forms. There are plenty of moving parts that all play a significant role in getting the leads you need! Google Ads is a platform that has long been established but, like their search algorithms, is constantly evolving to …

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developing a content strategy

Tips & Tricks to Improve Your Content Strategy

Marketing campaigns are not complete without content. Posting new, insightful content regularly boosts brand awareness, builds trust, engages your audience, and drives actions. Going through the motions without touching up your strategy won’t cut it. You can use these tips to improve your content strategy.   Have A Publisher’s Mindset As a result, certain information …

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How to Set Up Google My Business for a Business With Multiple Locations

If you are trying to increase your online visibility, creating a Google My Business profile is a great way to do so. But what if you have multiple locations? In this blog, we will show you how to set up a Google My Business profile for a business with multiple locations. We will also share …

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Google My Business reviews and testimonials

How To Get More Reviews On Google My Business

Google My Business is a crucial tool for every business, especially those with brick-and-mortar locations. Google My Business, or “GMB” for short, acts as a modern-day Yellow Pages for users who are searching for a specific type of business on Google’s search engine or Google Maps. GMB provides easy access to your business’s location and …

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transitioning to GA4

What Should I Know About GA4?

Google is moving all Google Universal Analytics to GA4 by July of 2023, and Boston Web Marketing has already begun to help our clients to make the transition. During this transition, there will be plenty of new updates. Please continue reading to learn more about GA4’s implementations and customizations that can be used as an …

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Must Have Elements of an Exceptional Blog Post

Why are blogs not preforming strong marketing results? The truth of the matter is that there is too much generalized information in the content marketing industry.  With these tips you can take your content to the next level to get your content the respect it deserves.  Here are a few aspects to consider when writing …

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An illustration of a pop up window with a map on it. You can see several reviews stemming from the window and a magnifying glass at the right of the window to represent search.

How Important Are Local Listing Citations For SEO?

If you’re familiar with everything it takes to have a good SEO strategy, you’ll likely know that there are a LOT of moving parts! It’s important to get a handle on these little things in order to maximize your business’s chances of success. There are plenty of details that can fly under the radar when …

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Google Maps showing local listings

How Can I Rank Higher On Google Maps?

When someone searches for a business near their location, Google will find local results through Google Maps and Search. Ranking your business higher on Google Maps is attainable, but it takes patience and optimizing your web presence for Google to recognize your business. Google’s algorithm might choose a business further away from your location because that business …

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8 Tips for Marketing Summer Sales, Promotions, & Discounts

Summertime is a great opportunity for businesses to have sales and promotions to drive more revenue. However, in order to make the most of these discounts and sell as many products or services as possible, you need to know how to market them correctly. In this blog post, we will discuss 8 tips for marketing …

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