Month: June 2022

SEO Tips for Your WordPress Website

WordPress is one of the most SEO-friendly platforms for your website. They have many tools to help you manage and optimize your website, leading you to better Google rankings. However, just having a WordPress website won’t bring you to higher rankings–you still have to implement proper SEO tactics. Continue reading for SEO tips for your …

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Troubleshooting A Broken Contact Form On Your Website

Ranking as high as you can on Google is one of the end goals of a successful SEO strategy, but that’s likely not the main focus of your business. The main focus of your business’s SEO strategy is to get conversions that result in more work for your organization! Having a contact form on your …

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What is FAQ Schema & How Does It Help SEO?

If you have a question, but don’t know the answer, you will probably turn to Google. With nearly 3.5 billion searches daily, the search engine results page continues to grow more and more complex. It is that much more important to do everything you can to stand out amongst your competitors.   Just a few …

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The Psychology of Logo Design: How Font, Color, and Size Impact Your Business

When starting a business, one of the most important decisions you will make is what logo to choose. Many business owners think that the logo is simply a graphic they put on their website and marketing materials; but in reality, your logo is much more than that. It’s an important part of your branding and …

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SEO Vs. SEM What Is The Difference Between Them?

SEO (Search Engine Optimization) and SEM ( Search Engine Marketing) are often used interchangeably but let’s break down their differences. While using SEO, this acronym describes improving the quality and quantity of website traffic to boost rankings on the SERP. We use SEO to target unpaid traffic instead of paid or direct traffic. SEM is …

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Developing Consistent Instagram Content

Do your Instagram posts fail to generate results? A well-designed Instagram content plan can help brands engage and grow their audiences. This blog will help you to learn how to develop an Instagram content plan that increases brand awareness and conversions. Please continue reading to discover how to create your Instagram content plan.   Discover …

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Link Building Computers

How Long Does It Take To See Results From Link Building?

We all want fast results when it comes to link building.  One of the standard questions surrounding link building is how long does it take to see results from their efforts.  It makes sense with the money and time is put into it to see positive results.  Realistically, the answer is that it can take …

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Shadow Banning: What It Is and How to Avoid It

Have you ever posted something on social media, only to have it mysteriously disappear? Maybe it was a tweet, or a post on Facebook. Chances are, you were the victim of shadow banning. Shadow banning is when your account is blocked or censored by a platform, without your knowledge. This can happen for a variety …

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What Is RankBrain And Why Is It Important For SEO?

RankBrain was released in 2015 by Google and is Google’s Artificial Intelligence system. RankBrain is used to help us process search results. This machine learning AI teaches itself how to do something rather than follow programming. Google’s RankBrain will consider your location, previous activity, and the wording of your search query to deliver the most …

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How can I use Email to Boost Organic Traffic?

Email marketing is essential for not only engaging with customers but it can help your search engine rankings. Email marketing is direct marketing that lets businesses share their new products, services, and updates with the customers on their contact list. It is a great marketing tool for allowing old and new customers to become reminded …

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How To Manually Request Indexing Using Google Search Console

The process of indexing a page is essentially when Google adds that page to the possible results of any given search engine results page. For a page to be indexed, it must first be “crawled” by Google, which is the process of finding, then registering and machine-learning what is on the page. By crawling and …

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3 Ways To Improve Your Content For Better SEO

As a marketer, you always want to create high-quality content for your website. High-quality content helps you generate backlinks for your website, which will increase your SEO. The more backlinks you have, the higher you will rank on Google. Content Marketing is a strategy we use to attract and engage users through social media posts, …

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How Can I Market the Message and Core Values of My Brand on Social Media?

With such an open market, it can be difficult to know how to stand out from the crowd and get your company’s core values and message across. Consumers want to know that the brands they support are beyond just a name–they want to know that the company has a message and purpose that they can …

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What Is A Manual Action Penalty From Google?

A manual action penalty from Google occurs when an actual human manually reviews and flags your website for breaking its quality standards defined in the Webmaster Guidelines. Receiving a manual action penalty can be detrimental to your website, as it will shoot your site down the search results rankings for any keyword or phrase you’re …

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A small gold robot stands with its arms outstretched on a green computer circuit board. This is meant to represent bot traffic online.

How To Stop Bots From Affecting Your Referral Traffic

You can’t have a successful SEO strategy without the proper analytics to back it up! Website analytics are the backbone of your business’s SEO work, as they provide the blueprint from where you can adjust your strategy. However, this doesn’t mean that analytics are foolproof! Spam traffic and bots have the potential to screw with …

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