Month: May 2022

Determine If Your Site is Optimized for Technical SEO 

With many different elements of SEO, it is essential to ensure that your site is optimized for technical aspects. There are a few pretty obvious signs that will help to determine if your site is well-optimized or not. Keep reading to learn more about technical SEO to understand where your website ranks and why:   …

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quality over quantity blocks

Why is it Important for Content Marketing to Prioritize Quality over Quantity?

The common debate of quality vs. quantity is seen once again when creating content marketing. Most people assume that the more content you put out there, it will help businesses rank higher on Google. They believe the more content you have, the more traffic you would receive because there was much more out there for …

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The Instagram Algorithm for Feed Posts

All platforms will update their algorithms periodically to keep up with the changing habits of their users. Instagram is no different. Whether you are a marketing professional or simply an Instagram user, you probably noticed the recent updates to Instagram. Depending on what the platform is prioritizing, this can impact the factors considered by the …

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WordPress Themes

Picking the Right WordPress Theme

WordPress is one of the most commonly utilized content management systems thanks to its user-friendly interface. Regardless of this, launching your new website can be an intimidating task. Between choosing domains and hosting, installing plugins, etc. there is a long list of requirements when it comes to perfecting your site design. On top of this, …

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What Are Responsive Search Ads?

Responsive search ads, or RSAs, are Google Ads with multiple headlines and descriptions, allowing Google’s machine learning software to display an optimized version of the ad in real-time. Responsive search ads (RSAs) are taking the place of expanded text ads (ETAs), which will be phased out by Google starting June 30th, 2022. If you’re currently …

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search ads on a mans laptop

What to Know about Google Responsive Search ads

Beginning June 30, 2022, advertisers will be unable to edit or create expanded text ads (ETAs) in Google Ads. Google will begin the transition from expanded texted ads to responsive search ads. Instead, ETAs will be able to run alongside responsive search ads or (RSAs). The goal of this transition is to simplify the way …

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How Can I Increase Traffic to My Business’s Website in the Off-Season?

It’s no secret that businesses need an online presence in order to succeed in the current digital age. However, what is less commonly known is that maintaining and improving website content should be an ongoing effort – even during the “off-season.” Many business owners make the mistake of putting their website on cruise control during …

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Elon Musk Buying Twitter: How Will This Impact Digital Marketing?

Elon Musk Buying Twitter: How Will This Impact Digital Marketing?

After acquiring a 9.1% stake in Twitter on April 4, Elon Musk became the company’s biggest shareholder. Twitter has appointed Musk, Tesla’s CEO, to its board of directors. What are Musk’s goals, and how will they impact Twitter marketing? Continue reading to discover the answers to your questions. What Changes With Musk Invested & Involved …

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Why Your Google My Business Profile Automatically Updates

If you’ve noticed that some business information has changed on your Google My Business profile without you making the changes, you’re not going crazy: Google can change info on your Google Business Profile without your knowledge. These changes to your profile can be both helpful and harmful, so it’s important to keep a watchful eye …

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Identifying Your Target Audience to Drive SEO

Did you know that identifying your audience is a great way to help you better meet your customer needs? You can design a marketing campaign using information from your target audience research to help you reach the right people. Things like using tone and language that will appeal to them are critical.  Keep reading below …

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