Month: May 2022

reverse image searching SEO

What is “Reverse Image Search”?

Are there benefits of reverse image searching? Are there any SEO benefits to this? To learn the answers to your questions, keep reading for instructions on reverse image search and the benefits they provide.   What Do I Need To Know About Reverse Image Searching? Imagine finding an image that adds a lot of depth …

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bots & Crawlers

Why and When to Prevent Bots From Crawling Your Website

It is known now that you want to make as much of your content as easy as possible for Google to crawl your website.  However, there are instances that it is a good idea to block bots.  Bots are relatively harmless to you and your website.  For example you will want Google’s bots to crawl …

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An illustration of a man's hand tapping onto a touchpad screen. On the screen you can see an article with a big red ad next to it, which is what the person is tapping.

What You Need To Know About The New Google Ads Changes

The Google algorithms aren’t the only ones undergoing constant change! Google Ads also undergoes performance improvements to help both advertisers and consumers. Google Marketing Live kicked off yesterday, which is the annual event Google hosts to promote new improvements to their algorithms. The focus of the presentation was largely on Ads, and there are a …

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What Should I Do If My WordPress Website Updates Aren’t Visible?

If you are a business owner who uses WordPress to manage your website, you may have experienced times where you make changes to your site but do not see them when viewing it live. This can be frustrating and confusing. Do not worry, though! There are different methods and plug-ins that you can use in …

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Online reviews on a cellphone

The Importance of Reviews for Digital Marketing

It is common practice to check the reviews of a business before giving them your hard-earned money. Whether it’s a restaurant, dentist, or anything in between reviews are a major factor in how well a business succeeds. The unfortunate truth, however, is that people are far more likely to leave a negative review than a …

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What Is TikTok Insights?

TikTok “Insights” is a brand new tool from the social media giant that allows marketers to more accurately target different demographics across the world. This new tool will enable businesses to learn about their audience’s behavior and interests more than ever before! In this article, we’ll dive deeper into the benefits of this new tool …

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A woman sits at her laptop on a white desk. Above the keyboard is a hologram image of a video player, which is meant to represent multimedia.

How Multimedia On Your Website Can Improve It’s Analytics

One of the biggest challenges of creating an SEO strategy for your website is figuring out how to retain your audience’s attention. Sure, it’s one thing to get attraction to your website, but keeping it long enough to get a conversion is a completely different ballgame. If your website has a lack of it, adding …

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man at desk with CRM on his computer screen

What is CRM in Marketing and How Can I Benefit from it?

CRM stands for Client Relationship Marketing, and it is actually one of the most exciting innovations in today’s marketing. It refers to the tactics and strategies, as well as the technology, that goes into maintain a relationship with a customer throughout the customer lifecycle. Every CRM system includes marketing, sales, customer service, and support. These …

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How to Avoid SEO Penalties

Google is the most popular search engine and makes regular algorithm changes. It is always important to keep up with these changes to avoid penalties. Getting penalized by Google can lead to loss of traffic and revenue, hindering your business. Furthermore, some industries are more prone to algorithm updates due to their competitiveness. Continue reading …

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An illustration of a woman on a laptop, with the screen enlarged to reveal an eCommerce search engine results page. A small shopping cart image can be seen below the computer.

How Does Google Merchant Center Help eCommerce Search?

Do you ever wonder why Google is always making updates to their algorithms and programs? It’s because the user experience is always changing, and Google needs to account for those changes! When it comes to eCommerce search, Google’s way of thinking is no different. Google Merchant Center was launched in 2020 with the aim to …

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How Can I Improve My Business’s Social Media Presence?

In today’s day and age, social media is a large part of many people’s lives – especially in the younger generations. According to Statista, about 82% of Americans – or 270 million people – have an active social media account on one or more platforms. This statistic begs the question, “How can my business use …

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