Anchor text is the word or phrase that contains a hyperlink to another webpage. Anchor text is a useful and effective search engine optimization tool because it helps Google and other search engines understand what kind of page the link contained in the anchor text is sending users to. Not only is anchor text useful …
Are there benefits of reverse image searching? Are there any SEO benefits to this? To learn the answers to your questions, keep reading for instructions on reverse image search and the benefits they provide. What Do I Need To Know About Reverse Image Searching? Imagine finding an image that adds a lot of depth …
It is known now that you want to make as much of your content as easy as possible for Google to crawl your website. However, there are instances that it is a good idea to block bots. Bots are relatively harmless to you and your website. For example you will want Google’s bots to crawl …
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The Google algorithms aren’t the only ones undergoing constant change! Google Ads also undergoes performance improvements to help both advertisers and consumers. Google Marketing Live kicked off yesterday, which is the annual event Google hosts to promote new improvements to their algorithms. The focus of the presentation was largely on Ads, and there are a …
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If you are a business owner who uses WordPress to manage your website, you may have experienced times where you make changes to your site but do not see them when viewing it live. This can be frustrating and confusing. Do not worry, though! There are different methods and plug-ins that you can use in …
What Should I Do If My WordPress Website Updates Aren’t Visible? Read More »
It is common practice to check the reviews of a business before giving them your hard-earned money. Whether it’s a restaurant, dentist, or anything in between reviews are a major factor in how well a business succeeds. The unfortunate truth, however, is that people are far more likely to leave a negative review than a …
While social media marketing plays a great role in any digital marketing strategy, this is not to say that it is the best. Email marketing can be highly effective in addition to or in place of social media. This is especially if your target audience is a demographic that is less active on social media …
TikTok “Insights” is a brand new tool from the social media giant that allows marketers to more accurately target different demographics across the world. This new tool will enable businesses to learn about their audience’s behavior and interests more than ever before! In this article, we’ll dive deeper into the benefits of this new tool …
One of the biggest challenges of creating an SEO strategy for your website is figuring out how to retain your audience’s attention. Sure, it’s one thing to get attraction to your website, but keeping it long enough to get a conversion is a completely different ballgame. If your website has a lack of it, adding …
How Multimedia On Your Website Can Improve It’s Analytics Read More »
When you search for a business on Google, you might notice extensive information that appears on the right side of your screen – this is called a Google My Business profile. These profiles help businesses stand out from the crowd, providing users with vital information about themselves, such as their address, phone number, email, etc. …
CRM stands for Client Relationship Marketing, and it is actually one of the most exciting innovations in today’s marketing. It refers to the tactics and strategies, as well as the technology, that goes into maintain a relationship with a customer throughout the customer lifecycle. Every CRM system includes marketing, sales, customer service, and support. These …
What is CRM in Marketing and How Can I Benefit from it? Read More »
There is a product or service out there for everyone. Sure target markets come in all different shapes and sizes. There are unique ones that find themselves reaching out to a small portion of the consumer industry. While there are definitely pros to catering to these markets it can be difficult if you do not …
Google is the most popular search engine and makes regular algorithm changes. It is always important to keep up with these changes to avoid penalties. Getting penalized by Google can lead to loss of traffic and revenue, hindering your business. Furthermore, some industries are more prone to algorithm updates due to their competitiveness. Continue reading …
Did you know that 80% of online shoppers won’t revisit a website after a bad user experience? There is a common misconception that SEO is all about keywords and link building. Although this is a large part of it, SEO also goes far beyond it. Google considers a plethora of factors when ranking your site, …
While there are plenty of search engines available to potential users, Google is considered the Holy Grail. Globally, Google has nearly an 86% hold on the worldwide search engine market, so it is no wonder that Google tends to be the main focus when creating SEO strategies. The end goal of any SEO strategist is …
How Long Will It Take My Website To Rank On Google? Read More »
We have all been there when we have a question that needs an answer and we check and the store hours are closed. Calling is out the window so you head to the FAQ page but, your answer is no where to be found. Before accepting defeat you notice a pop up with the message …
Social media has evolved from being a primitive marketing tool to a practice that is now taken seriously and embraced by virtually the entire business world. Of course, creating social media content for your brand or business seems easy in concept; you simply advertise your brand the same way you would in any other marketing …
Do you ever wonder why Google is always making updates to their algorithms and programs? It’s because the user experience is always changing, and Google needs to account for those changes! When it comes to eCommerce search, Google’s way of thinking is no different. Google Merchant Center was launched in 2020 with the aim to …
How Does Google Merchant Center Help eCommerce Search? Read More »
Let’s get technical…SEO is more than just keyword research and content. Don’t get us wrong that is a huge part of SEO, but another often underrated aspect of SEO is the technical side of things. The content will not be able to perform as well as it could if you do not have a high-functioning …
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In today’s day and age, social media is a large part of many people’s lives – especially in the younger generations. According to Statista, about 82% of Americans – or 270 million people – have an active social media account on one or more platforms. This statistic begs the question, “How can my business use …
How Can I Improve My Business’s Social Media Presence? Read More »
