Content is the key to the success of any business but is particularly important for B2B businesses. Content helps drive traffic to your website and acts as a way to convince leads to become new customers. There are several things you should know about creating B2B content that best serves your goals. B2B content can …
Like many others, the restaurant industry is coming to realize the value of a robust SEO strategy. As we all know, there is no shortage of restaurants in any given area thus making it one of the most competitive industries. This cutthroat nature also means that effectively planning your restaurant’s SEO strategy could put you …
We’re all familiar with common social media trends nowadays, whether it be a TikTok dance or sound, a contest, or a recipe. Trends like these are a great way to spread awareness and better your social following. They’re catchy, fun, and make everyone want to hop on board to try it themselves! But did you …
If you’ve logged into your Google Analytics account within the past few weeks, you’ll likely have noticed a blue reminder popup along the top of the page. It contains the news that some people were expecting: starting in July of 2023, Universal Analytics will be phased out to make Google Analytics 4 the primary analytics …
How Is Google Analytics 4 Different From Universal Analytics? Read More »
If you plan to start an online business, many steps are involved in getting it started and building out your online presence. For example, making critical financial decisions, deciding on location and business name, building a website, and much more are all steps to starting an online small business. Keep reading below to learn more …
Starting a Business? 4 Steps to Build Your Online Presence Read More »
With Instagram’s new algorithm update, it’s more likely that someone who creates and publishes their content will be seen than someone who reposts content. This update will help credit creators for their work in three ways: Tags for products Enhancing people tags Changing the ranking of the home page feed To find out more about …
Instagram’s New Algorithm: A Guide On How Original Content Ranks Best Read More »
Google has officially released the date that Universal Analytics will stop recording new data: July 1st, 2023. “Universal Analytics will no longer process new data in standard properties beginning July 1st, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.” So, what does this mean exactly? According to Google, …
For businesses, social media is a powerful tool for driving conversions. If you aren’t sure when the best times to post are, you’re losing out on potential customers. In this blog post, we’ll give you some tips on how to determine the best times and days to post on your social media accounts so that …
How to Optimize Social Media Posting Times to Drive Conversions Read More »
If your Instagram engagement is down, you’ve come to the right place. An analysis of 80 million Instagram posts found the best type of post when it comes to engagement. When it comes to social media, engagement includes likes, comments, and shares of your posts. The experts at Boston Web Marketing can cultivate an effective social …
The SEO landscape is constantly changing and evolving. The goal of Google has always been to optimize their search methods based on how their audience searches. This includes optimizing the social media websites that Google has taken under its wing. Videos are becoming a much larger part of SEO strategies, and they’re responding accordingly by …
What You Need To Know About YouTube’s New Keyword Research Tool Read More »
Did you know that certain types of web content can make all the difference in helping your business grow? If you are currently in the process of re-doing and building a new website, there are a variety of different things that you should implement. One of the most important things to do is ensure that …
Structured data is information that allows Google and other search engines to better understand the content on a page. When you correctly apply structured data to your web pages, search engines can use it to provide their users with your content right on the search engine results page. These visualizations of your content on a …
Thoughtful and meticulous management of social media campaigns and profiles has become a massive focus of any business’ SEO strategy. Facebook, Twitter and Instagram are the platforms on which businesses tend to put the greatest focus, but LinkedIn should also fall into this list. Although LinkedIn is by definition a social media platform, it differs …
The latest information about Google’s algorithm updates and how local SEO uses a different ranking algorithm that considers multiple factors to produce the most relevant results can all be found here. You will also learn about the recent updates to Google’s search algorithm and how to use local search to your advantage to improve your …
How Google’s Algorithm Update Can Impact Local SEO Read More »
Search engines are the most important traffic sources for websites. No two sets of search results are the same, that’s why it is important to learn how to improve your organic clickthrough rate (CTR). With SEO, it is important to focus on ranking, but it is equally as important to improve your clickthrough rate. Read …
How You Can Improve Organic CTR For Your Content Read More »
Although there are many important aspects when launching your new website, your SEO strategy should be one of the primary considerations. Building your website around your current SEO strategy will save a lot of time for factors such as URL structures, web development, and more. Instead of scrambling for SEO practices after your website is …
How Can I Prep My SEO Strategy For My New Website? Read More »
Instagram is one of the largest, international social platforms with over 1 billion users internationally. Not only is it crucial to create an account for your company, as your users and target audience will be engaged with your posts, but they’re also shopping directly through Instagram. Shopping on Instagram has created an entirely new meaning …
Recapturing your audience’s attention is an extremely effective marketing technique. If you are not doing so, you are probably at a huge disadvantage. Remarketing, also known as retargeting, is simply the process of serving targeted ads towards people who just recently visited your site or completed a call to action. It allows users to see …
How Can I Optimize a Successful Remarketing Campaign? Read More »
Google’s ranking algorithms are highly complicated, leading to many questions about what you should and shouldn’t be doing for your website’s SEO strategy. One common question is, “Does word count on a page affect how it ranks on search engine results pages?”. Much like the Google algorithm, the answer to this question is complicated. We’ll …
One of the trickiest parts of adapting an SEO strategy for your business is being prepared for sudden changes in the search engine. Google undergoes algorithm changes a few times per year to adjust and adapt to the way that people search. Their latest update is a perfect example of that trend! Google has recently …
What You Need To Know About Google’s New Retail Search Feature Read More »
