Month: April 2022

A woman sits at her desk and looks at her desktop computer in front of her. It's displaying analytical data in the form of charts, bar graphs and maps, meant to represent Google Analytics.

How Is Google Analytics 4 Different From Universal Analytics?

If you’ve logged into your Google Analytics account within the past few weeks, you’ll likely have noticed a blue reminder popup along the top of the page. It contains the news that some people were expecting: starting in July of 2023, Universal Analytics will be phased out to make Google Analytics 4 the primary analytics …

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Starting a Business? 4 Steps to Build Your Online Presence

 If you plan to start an online business, many steps are involved in getting it started and building out your online presence. For example, making critical financial decisions, deciding on location and business name, building a website, and much more are all steps to starting an online small business. Keep reading below to learn more …

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Instagram’s New Algorithm: A Guide On How Original Content Ranks Best

With Instagram’s new algorithm update, it’s more likely that someone who creates and publishes their content will be seen than someone who reposts content. This update will help credit creators for their work in three ways: Tags for products Enhancing people tags Changing the ranking of the home page feed To find out more about …

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When Will Universal Analytics Be Phased Out?

Google has officially released the date that Universal Analytics will stop recording new data: July 1st, 2023. “Universal Analytics will no longer process new data in standard properties beginning July 1st, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.” So, what does this mean exactly? According to Google, …

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How to Optimize Social Media Posting Times to Drive Conversions

For businesses, social media is a powerful tool for driving conversions. If you aren’t sure when the best times to post are, you’re losing out on potential customers. In this blog post, we’ll give you some tips on how to determine the best times and days to post on your social media accounts so that …

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What Kind of Instagram Posts Boost Engagement?

If your Instagram engagement is down, you’ve come to the right place. An analysis of 80 million Instagram posts found the best type of post when it comes to engagement. When it comes to social media, engagement includes likes, comments, and shares of your posts.  The experts at Boston Web Marketing can cultivate an effective social …

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An illustration of a online video viewing bar, with the red line signifying time watched and the play button in the center of the screen indicating that the video is paused. This is meant to represent YouTube.

What You Need To Know About YouTube’s New Keyword Research Tool

The SEO landscape is constantly changing and evolving. The goal of Google has always been to optimize their search methods based on how their audience searches. This includes optimizing the social media websites that Google has taken under its wing. Videos are becoming a much larger part of SEO strategies, and they’re responding accordingly by …

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How Can I Add Structured Data To A Web Page?

Structured data is information that allows Google and other search engines to better understand the content on a page. When you correctly apply structured data to your web pages, search engines can use it to provide their users with your content right on the search engine results page. These visualizations of your content on a …

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Proper Use of LinkedIn as a Business

Thoughtful and meticulous management of social media campaigns and profiles has become a massive focus of any business’ SEO strategy. Facebook, Twitter and Instagram are the platforms on which businesses tend to put the greatest focus, but LinkedIn should also fall into this list. Although LinkedIn is by definition a social media platform, it differs …

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google algorithm impact on local seo

How Google’s Algorithm Update Can Impact Local SEO

The latest information about Google’s algorithm updates and how local SEO uses a different ranking algorithm that considers multiple factors to produce the most relevant results can all be found here. You will also learn about the recent updates to Google’s search algorithm and how to use local search to your advantage to improve your …

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How You Can Improve Organic CTR For Your Content

Search engines are the most important traffic sources for websites. No two sets of search results are the same, that’s why it is important to learn how to improve your organic clickthrough rate (CTR). With SEO, it is important to focus on ranking, but it is equally as important to improve your clickthrough rate. Read …

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How Can I Prep My SEO Strategy For My New Website?

Although there are many important aspects when launching your new website, your SEO strategy should be one of the primary considerations. Building your website around your current SEO strategy will save a lot of time for factors such as URL structures, web development, and more.  Instead of scrambling for SEO practices after your website is …

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Selling on Instagram: Tips for Social Commerce

Instagram is one of the largest, international social platforms with over 1 billion users internationally. Not only is it crucial to create an account for your company, as your users and target audience will be engaged with your posts, but they’re also shopping directly through Instagram. Shopping on Instagram has created an entirely new meaning …

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How Can I Optimize a Successful Remarketing Campaign?

Recapturing your audience’s attention is an extremely effective marketing technique. If you are not doing so, you are probably at a huge disadvantage. Remarketing, also known as retargeting, is simply the process of serving targeted ads towards people who just recently visited your site or completed a call to action. It allows users to see …

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Is Word Count A Ranking Factor For SEO Content?

Google’s ranking algorithms are highly complicated, leading to many questions about what you should and shouldn’t be doing for your website’s SEO strategy. One common question is, “Does word count on a page affect how it ranks on search engine results pages?”. Much like the Google algorithm, the answer to this question is complicated. We’ll …

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A white shopping bag with a search engine bar printed on the front. You can see a blurred out shopping mall behind it. This is meant to represent ecommerce searches.

What You Need To Know About Google’s New Retail Search Feature

One of the trickiest parts of adapting an SEO strategy for your business is being prepared for sudden changes in the search engine. Google undergoes algorithm changes a few times per year to adjust and adapt to the way that people search. Their latest update is a perfect example of that trend! Google has recently …

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