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Month: March 2022

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What Are Google Penalties and What Do They Mean?

Google Penalties are virtually the same as sports penalties. They’re made to punish a website when they have done something wrong. Penalties are triggered by a website trying to fool Google into getting their page to rank higher or the manipulation of another page. Google is a lot smarter than the rest of us, therefore …

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Why Are KPIs Important For Your Online Growth?

A key performance indicator (KPI) is a measure that will be used to determine how well you have met your company’s goals – whether that means in marketing, financial, or sales. Strong business leaders should set a number of KPIs for any project or campaign to better identify how well it is performing.    What …

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What are Geotags and Why are They Relevant?

Short for ‘geography tagging’, geotagging has risen to become popular across major social media platforms – including Facebook, Instagram, and Snapchat, among others. While most are familiar with the concepts such as posts and hashtags, geotags may be novel for many people, especially if you are just a casual user of social media. If you …

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Top 5 Most Common Website Errors And What They Mean

If you’re a website owner without extensive experience running and troubleshooting a website, numbered errors can be tricky and a little bit scary at first. Fear not, because in this blog, we’ll go over the top 5 most common numbered website errors, break down exactly what they mean, and give you some tips on how …

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A visual display of the EAT checklist, with expertise highlighted in red, authority in yellow, and trustworthiness in green.

Do’s and Don’ts Of Improving Your Website’s EAT Principle

Are you familiar with the EAT principle in SEO? It’s actually an acronym standing for Expertise, Authoritativeness and Trustworthiness. While this isn’t a direct ranking factor, Google takes all three of these principles into consideration when organizing a search engine results page. In order to make your website stand out from the competition, you should …

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How Can You Make The Most Out Of User-Generated Content? 

Your customers can be your free marketing tool if used properly. They can also cause significant liabilities depending on how happy they are with your business. A satisfied customer or a positive review will work wonders for your marketing efforts. Word-of-mouth, the primary tool of user-generated content, will always be a powerful way to gain …

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How Can I Use Screaming Frog To Crawl An Entire Website?

Before starting a crawl, you should take a moment to consider what kind of information you’re looking for, how large the site is, and how much of the site you’ll need to access. Sometimes, it is a good idea to limit the crawler to a subsection of URLs when working with large areas. Consequently, data …

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How To Improve Your Search Intent Optimization

As you’re probably well aware, a good search engine optimization strategy has plenty of moving parts. There are plenty of little details to consider that all add up! If you do it right, you’ll gain the audience you want and the conversions you need to keep your business successful. A little detail that is a …

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Why Is It Important to Monitor Google Algorithms?

Every business owner that is online should understand the importance of SEO and how it can be impacted by Google algorithms. SEO in itself is the process of increasing your presence on search engine results pages, therefore, increasing your business’ awareness. The stronger your SEO, the more traffic your website will see.  Google algorithms can …

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5 Ways to Optimize the Navigation Menu for Your Website

If you’re like most business owners, you want your website to be easy to navigate. After all, the easier it is for people to find what they are looking for, the more likely they are to convert into customers. In this blog post, we will discuss 5 different ways that you can optimize your website’s …

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How Can I Boost Visibility to My Google My Business Profile?

Many businesses want to rank higher on Google to attract more customers. A great tool to use for better visibility online is Google My Business. Google My Business is a tool for managing and optimizing your business profile on Google. Following great tactics to maximize your profile will put your local business in the best …

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Tips On Creating Local SEO Specific Content

Local SEO is one of the most important aspects of SEO for a lot of websites, but it’s especially crucial for those that generate most of their business from their surrounding communities. In contrast, e-commerce businesses that ship their products nationwide may prioritize product-specific keywords over local SEO. If you’re a local business owner looking …

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How Can I Create Content That’s Beneficial For Local SEO?

The content for local SEO includes text, images, and even videos tailored explicitly for local searchers’ needs. It can appear on websites, local landing pages, Google My Business profiles, and other places. To discover what content performs best for local SEO, continue reading below to learn more. Can I Create A Landing Page For A …

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