Google Penalties are virtually the same as sports penalties. They’re made to punish a website when they have done something wrong. Penalties are triggered by a website trying to fool Google into getting their page to rank higher or the manipulation of another page. Google is a lot smarter than the rest of us, therefore …
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A key performance indicator (KPI) is a measure that will be used to determine how well you have met your company’s goals – whether that means in marketing, financial, or sales. Strong business leaders should set a number of KPIs for any project or campaign to better identify how well it is performing. What …
KPIs, or Key Performance Indicators, are metrics that allow you to quantify how well something is performing. In this case, KPIs are a great way to measure how well your website and SEO strategy are working as far as generating business. There are hundreds of different KPIs and metrics you can look at regarding website …
Short for ‘geography tagging’, geotagging has risen to become popular across major social media platforms – including Facebook, Instagram, and Snapchat, among others. While most are familiar with the concepts such as posts and hashtags, geotags may be novel for many people, especially if you are just a casual user of social media. If you …
A contact page is a page on your website that allows you to hear directly from your target audience. It is a place to hear your audiences’ questions, reservations, concerns, and more! No matter the industry, a contact page on your website can be one of the highest viewed pages, making it crucial for conversions! …
The world of SEO is one that evolves at the speed of light. SEO strategies come and go as search engines are continually updating their algorithms to promote the creation and discovery of ethical and quality content. Recently, the use of alt text for Google SEO has undergone some updates in terms of how its …
If you’re a website owner without extensive experience running and troubleshooting a website, numbered errors can be tricky and a little bit scary at first. Fear not, because in this blog, we’ll go over the top 5 most common numbered website errors, break down exactly what they mean, and give you some tips on how …
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Are you familiar with the EAT principle in SEO? It’s actually an acronym standing for Expertise, Authoritativeness and Trustworthiness. While this isn’t a direct ranking factor, Google takes all three of these principles into consideration when organizing a search engine results page. In order to make your website stand out from the competition, you should …
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Your customers can be your free marketing tool if used properly. They can also cause significant liabilities depending on how happy they are with your business. A satisfied customer or a positive review will work wonders for your marketing efforts. Word-of-mouth, the primary tool of user-generated content, will always be a powerful way to gain …
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Before starting a crawl, you should take a moment to consider what kind of information you’re looking for, how large the site is, and how much of the site you’ll need to access. Sometimes, it is a good idea to limit the crawler to a subsection of URLs when working with large areas. Consequently, data …
How Can I Use Screaming Frog To Crawl An Entire Website? Read More »
In today’s blog, we’ll be taking a look at the leading search engines of Google and Bing, including their unique characteristics, and how you can use them to your advantage in your SEO strategy. If that sounds interesting, keep reading below for more information! Search Engines at a Glance Chances are, if you’ve used the …
As you’re probably well aware, a good search engine optimization strategy has plenty of moving parts. There are plenty of little details to consider that all add up! If you do it right, you’ll gain the audience you want and the conversions you need to keep your business successful. A little detail that is a …
Every business owner that is online should understand the importance of SEO and how it can be impacted by Google algorithms. SEO in itself is the process of increasing your presence on search engine results pages, therefore, increasing your business’ awareness. The stronger your SEO, the more traffic your website will see. Google algorithms can …
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If you’re like most business owners, you want your website to be easy to navigate. After all, the easier it is for people to find what they are looking for, the more likely they are to convert into customers. In this blog post, we will discuss 5 different ways that you can optimize your website’s …
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Many businesses want to rank higher on Google to attract more customers. A great tool to use for better visibility online is Google My Business. Google My Business is a tool for managing and optimizing your business profile on Google. Following great tactics to maximize your profile will put your local business in the best …
How Can I Boost Visibility to My Google My Business Profile? Read More »
Hashtags are one of the most ubiquitous features across social media platforms – whether on Facebook, Twitter, Instagram, or even Pinterest. Whether or not you’ve used social media, chances are that you’re at least familiar with hashtags, however, you may not know what they mean or what they exactly do. If you’re looking to gain …
In today’s day and age, almost every business has some form of social media! It actually can hurt your business to not have a social media presence so it is extremely important for the success of your business to leverage this digital marketing tool and stay up to date with the latest trends. While social …
Local SEO is one of the most important aspects of SEO for a lot of websites, but it’s especially crucial for those that generate most of their business from their surrounding communities. In contrast, e-commerce businesses that ship their products nationwide may prioritize product-specific keywords over local SEO. If you’re a local business owner looking …
Creating high-quality content is just as important for B2B businesses as B2C. With B2B, there are different tactics to keep in mind while creating this content if you want it to rank highly on Google. The biggest issue with creating B2B content is with targeting. You have to keep in mind an entire team of …
The content for local SEO includes text, images, and even videos tailored explicitly for local searchers’ needs. It can appear on websites, local landing pages, Google My Business profiles, and other places. To discover what content performs best for local SEO, continue reading below to learn more. Can I Create A Landing Page For A …
How Can I Create Content That’s Beneficial For Local SEO? Read More »
