Month: February 2022

person using multiple channels on laptop and mobile phone

How To Optimize Multiple Channels in 2022

In 2022, there are countless platforms and channels that businesses are using to reach consumers. On top of that, consumers are using even more channels to find new information and products. Using multiple social media platforms can be great to target different audiences, but only if used correctly. Additionally, staying up to date with the …

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People working together to create a social media and content schedule for the month on a calendar planner using dates and times for a business

How to Create a Social Media Calendar for Your Business

With more users online now than ever before, utilizing social media is becoming essential to include in your business marketing strategy for increasing your brand awareness and goal conversions. As a business owner, there can be many directions you are pulled in each day that make it difficult to properly allocate time for digital marketing. …

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What Google Tools Should You Use in 2022? 

Google is always releasing new tools and platforms to help with SEO and website analytical research. At Boston Web Marketing, we prioritize setting up a variety of these platforms in the first month we work with a client. Keep reading below to learn more about which google tools you should consider implementing for your business. …

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How Interactive Content Can Improve Your Website’s SEO

Interactive content is a newer SEO trend that is a great way to differentiate your website and improve user experience. Some examples of interactive content include guides, videos, sliders, infographics, quizzes, price calculators, and anything else that encourages visitors to interact with your site! If you can successfully utilize these content strategies, you can capitalize …

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Person sitting on top of a laptop showing the overview of a webpage's sitemap

How Do I Submit An XML Sitemap to Google?

Submitting an XML sitemap to Google Search Console, is key to allowing users to find your business and learn about your services to maximize your conversion rates. By uploading your sitemap, Google is able to read the content included on each of your webpages and rank it for relevant search results pages. Without this essential …

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Semantic Keywords and How They Help Boost Your SEO

Keyword research is essential to optimizing your website; keywords help your search engine rankings and help users find your website quicker. Although keyword research is always important to SEO, a trend to participate in to boost your SEO efforts in 2022 is semantic keyword research. Continue reading to learn more about this trend and how …

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EAT Principle Google

What You Need To Know About The EAT Principle

EAT stands for Expertise, Authoritativeness, and Trustworthiness. The concept is derived from Google’s Search Quality Rater guidelines, which became widely known after the infamous Medic Update in August 2018. As part of its evaluation process, Google uses EAT to assess the overall quality of a web page. Are you looking to learn more about this? …

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