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Month: February 2022

How Can I Reduce My Website’s Bounce Rate?

Bounce rate is the percentage of sessions on your website that users only viewed one page. For example, if a user discovers your homepage via a search engine results page, clicks on it, then immediately leaves without clicking on any other pages within the website, their session would be counted as a bounce. Bounce rates …

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How Do I Optimize My Shopify Site for Google?

Because of the pandemic, we have seen a significant increase in e-commerce and online shopping. Many businesses sell products online and have started to use different e-commerce platforms, one of which is Shopify. Shopify is a commerce platform that allows its users to launch and customize their business and sell their products online. Just like …

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A Guide To Avoid Being Penalized By Google

Google penalizes businesses that present on their search engine results page and violates Google’s quality guidelines. These penalties will result in a drop in rankings as well as a loss of organic traffic. Keep reading below to learn more about how to avoid being penalized by Google. There are plenty of common mistakes, you may …

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google discover optimization

The Importance of Google Discover for SEO

Google Discover provides consumers with web content based on their search history. You receive recommendations before you even perform a search. Thus, you will discover exciting topics without typing anything. This can be significant for SEO, so continue reading to learn more about the importance of Google Discover. What Is Google Discover? Google Discover outlined …

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Three women and a man sit at a table and laugh to each other. On the other side of the table is another woman with a laptop open to a website they're interacting with.

How Can I Make My Website More Interactive?

One of the hardest parts about securing a conversion is done; you’ve gotten your prospective audience to click on your website’s link. So, what’s next? In order for you to bridge the gap between click and conversion, you’ll want to convince your audience that your services are the best around! A great way of accomplishing …

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Using a map to find local businesses near your location to fit your needs most conveniently

How Do “Near Me” Searches Affect Conversion Rates for My Business?

Whether your business rates highly for popular keywords and search terms nationally, it is also important to strategize your SEO for local schema as well. By doing so, you can increase the chances your business will be found through a “near me” search, resulting in a higher number of completed goals and potential customers. Depending …

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The Importance of Ad Rank on Google Ads

Many brands and businesses use Google Ads to promote their products and services. These ads run on Google Search, Youtube, and many other sites. Advertisers can track specific goals and customize their targeting and budgets in an effort to gain exposure. Similar to search results, advertisements have rankings. Google Ads uses Ad Rank as an …

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When Should My Business Pay For Engagement On Facebook & Instagram?

Back before Facebook and Instagram Ads were introduced, the social media platforms were the wild west as far as gaining engagement and an audience. With thousands and thousands of brand and business accounts available to the consumer, getting their attention can be a shot in the dark, at best. According to We Are Social, organic …

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How to Retain Your SEO Ranking When Launching a New Website

After deciding you want a new website, it can be hard to focus on anything besides the new design or features. Carrying over all the SEO elements is just as important, if not more, to maintain SEO ranking. The risks of losing traffic, losing valuable website information, and even losing SERP rankings are real issues …

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instagram hashtag

What Hashtags Should You Use for A Business Instagram’s Posts?

Social media is a marketing tool that is consistently growing in popularity. Businesses in all different industries use Instagram, Facebook, Snapchat, TikTok, and more to connect with existing customers and reach new ones. Instagram is the second most popular social networking platform right after Facebook. With millions of users daily, Instagram is a highly effective …

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semantic related keywords

Understanding Semantically Related Keywords

Before the advent of secondary keywords, SEO professionals relied solely on primary keywords. The importance of secondary keywords has now become apparent. The future will see an increase in the importance of semantic search and intent optimization. Today, Google does not simply look for words. The goal is to analyze the query’s context and define …

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From left to right: a smartphone, an iPad, a desktop computer, and a laptop all have the same website page open. You can see three squares along the bottom to represent services.

How A New Site Layout Can Improve User Experience

There are a ton of tiny factors that go into a website user’s decision to follow through on your services. Besides having a need for the specific service being offered, user trust is gained through means such as convincing calls to action and an extensive record of successful past work. But, did you know that …

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Top 5 Google Ranking Factors

Google ranking factors are attributes on a web page that contribute to that page’s position on search engine results pages. By tailoring your web pages to meet these ranking factors, you can better your website’s search engine optimization, leading to more website visits and, ultimately, more business. In this article, we’ll go over the top …

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How Can I Promote My Blog on Instagram?

Whether you have a food blog, a travel blog, or your blog is a small part of your website, it’s important to try and increase its traffic. Whatever your website’s niche, there is an audience for you just waiting for you to invest in your Instagram strategy. Boost your blog’s website traffic with these key tips: …

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