Your homepage is the first thing that visitors will see when they visit your website. Within the first glance, they will use several different factors to determine if they want to continue using your site and learn more about your business. It is important to optimize your homepage with visual and verbal content that will …
Brand-new websites create and offer much excitement, but seldomly do they have overnight success. Patience is key for website owners when it comes to results for their brand-new websites. With that said, there is still a lot that can be done early for brand-new websites to set it up for long-term success. Do not wait …
Do you feel like you’re receiving the same results no matter what you do to work on your search engine optimization? Continue reading if you’re tired of using the same skills for every website task. Achieve your goals faster and more efficiently with unique SEO tactics for better link building, keyword research, and content optimization. …
How Can I Utilize Unique SEO Tactics For Better Optimization? Read More »
If your website looks fantastic on a desktop but lacks on a smartphone, that may be why you are experiencing SEO troubles. Having a mobile-friendly website is key to great SEO because almost all searchers are using their phones. Smartphones make searching on the internet easier and accessible; their small size gives you access to …
With the rise of social media and influencer marketing, email marketing has been pushed to the back burner in the digital marketing world. Though these are valuable tools, believe it or not, email is still one of the most effective ways to garner new leads and bring in revenue. In order for your email marketing …
Unresolved technical SEO issues can cause problems on your website, no matter how great your content is. It’s important to periodically check for these issues to help your site reach its best potential. At Boston Web Marketing, our experts can help pinpoint and fix any problem areas on your website. If you’re ready for a fully optimized website, …
Are you looking to utilize social media in order to improve the visibility and brand awareness of your business? Keeping up with the latest social media trends is a great way to build a strong social media following which will translate to website traffic. We’ve curated a list of some social media tools that you …
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Google My Business is a crucial tool for every business, especially those with brick-and-mortar locations. Google My Business, or “GMB” for short, acts as a modern-day Yellow Pages for users who are searching for a specific type of business on the Google search engine or Google Maps. GMB provides easy access to your business’s location …
Google Analytics 4 is the latest analytics reporting tool from the media giant that will soon phase out Universal Analytics, the current version that most website owners are used to using. While many features of Google Analytics 4 are very similar to those on Universal Analytics like the ability to track traffic, users, conversions, locations, …
How Do I Set Up Google Analytics 4 On My Website? Read More »
Whenever there is a new year, there is certainly going to be a new batch of trends and cultural changes. When it comes to social media marketing, this statement remains true, especially in these times where seemingly the whole business world has shifted to online or remote affairs. In this blog, we’ll be taking a …
Decreases in website traffic after the holiday season are inevitable. People were spending time with family and friends, and are no longer in the market for services and products. This means less time spent browsing the web, and less need for services during this time. There are a few key ways to combat this traffic …
With the new year behind us, marketing managers are moving forward with new trends in digital marketing. Gone are the days of simple status updates as we look into (what feels like) never-ending features and updates. With platforms like TikTok and Instagram Reels bringing video content into focus in 2021, let’s see what the new year …
When constructing your business’s SEO strategy, there are tons of little things that you’ll need to take into consideration. This isn’t just because the small things add up; each of them has their own importance to your strategy. Would you have considered your website’s page speed to be a core element of your strategy? If …
Meta, a company whose goal is to “help bring the metaverse to life”, announced that they would be changing the way advertisements work in 2022. On January 19th, they will implement the removal of Facebook Ads audience targeting options across four categories. Personalized Facebook advertisements allowed for a better user experience for most, although some …
How Will “Meta” Change Social Media Advertisements in 2022? Read More »
How do you define success? We all have different definitions of success, but we all know it when we see it individually. No matter how we each define and see success in any field, underperformance can still happen. When it comes to determining the success of your website, website owners have access to data via …
Boston, MA – Boston Web Marketing LLC (BWM), has been recognized by the Boston Globe as one of the Top Places to Work in Massachusetts in 2021. This is the first year that BWM has been recognized by the Boston Globe for this award. “On behalf of the entire team at Boston Web Marketing, we …
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Long-form content is a great SEO tactic to implement keywords and direct traffic to your website. However, is all that information visibly appealing and easy to read? Long-form content can mean a lot of information, and if it is not organized correctly, it can do more harm than good. Implementing header tags is beneficial for …
What is a Header Tag, and Why is it Important for SEO? Read More »
To keep traffic flowing on your website, it is important to have a constant flow of relevant and original content that engages your audience. Running a business involves performing several tasks that require your attention every day, sometimes all at once. With so much to do, you must be able to use your time accordingly …
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