Month: January 2022

unique seo tactics

How Can I Utilize Unique SEO Tactics For Better Optimization?

Do you feel like you’re receiving the same results no matter what you do to work on your search engine optimization? Continue reading if you’re tired of using the same skills for every website task. Achieve your goals faster and more efficiently with unique SEO tactics for better link building, keyword research, and content optimization. …

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person using smartphone to access a website online

Why Your Website Needs to be Mobile Friendly

If your website looks fantastic on a desktop but lacks on a smartphone, that may be why you are experiencing SEO troubles. Having a mobile-friendly website is key to great SEO because almost all searchers are using their phones. Smartphones make searching on the internet easier and accessible; their small size gives you access to …

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How Do I Build Brand Awareness Using Social Media?

Are you looking to utilize social media in order to improve the visibility and brand awareness of your business? Keeping up with the latest social media trends is a great way to build a strong social media following which will translate to website traffic. We’ve curated a list of some social media tools that you …

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Google My Business reviews and testimonials

How To Get More Google My Business Reviews

Google My Business is a crucial tool for every business, especially those with brick-and-mortar locations. Google My Business, or “GMB” for short, acts as a modern-day Yellow Pages for users who are searching for a specific type of business on the Google search engine or Google Maps. GMB provides easy access to your business’s location …

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Google Analytics 4 Setup Guide

How Do I Set Up Google Analytics 4 On My Website?

Google Analytics 4 is the latest analytics reporting tool from the media giant that will soon phase out Universal Analytics, the current version that most website owners are used to using. While many features of Google Analytics 4 are very similar to those on Universal Analytics like the ability to track traffic, users, conversions, locations, …

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How Can I Drive Traffic To My Website in 2022?

Decreases in website traffic after the holiday season are inevitable. People were spending time with family and friends, and are no longer in the market for services and products. This means less time spent browsing the web, and less need for services during this time. There are a few key ways to combat this traffic …

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An illustration of a laptop with a window open. Displayed on the window is a speed gage ranging from green to red with "loading" written on the bottom. This is meant to represent page speed.

The Importance of Page Speed

When constructing your business’s SEO strategy, there are tons of little things that you’ll need to take into consideration. This isn’t just because the small things add up; each of them has their own importance to your strategy. Would you have considered your website’s page speed to be a core element of your strategy? If …

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facebook ads with meta in 2022

How Will “Meta” Change Social Media Advertisements in 2022?

Meta, a company whose goal is to “help bring the metaverse to life”, announced that they would be changing the way advertisements work in 2022. On January 19th, they will implement the removal of Facebook Ads audience targeting options across four categories. Personalized Facebook advertisements allowed for a better user experience for most, although some …

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The Boston Globe Names Boston Web Marketing a Top Place to Work for 2021

Boston, MA – Boston Web Marketing LLC (BWM), has been recognized by the Boston Globe as one of the Top Places to Work in Massachusetts in 2021.  This is the first year that BWM has been recognized by the Boston Globe for this award. “On behalf of the entire team at Boston Web Marketing, we …

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What is a Header Tag, and Why is it Important for SEO?

Long-form content is a great SEO tactic to implement keywords and direct traffic to your website. However, is all that information visibly appealing and easy to read? Long-form content can mean a lot of information, and if it is not organized correctly, it can do more harm than good. Implementing header tags is beneficial for …

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How to Create Several Pieces of SEO Content from One Topic

To keep traffic flowing on your website, it is important to have a constant flow of relevant and original content that engages your audience. Running a business involves performing several tasks that require your attention every day, sometimes all at once. With so much to do, you must be able to use your time accordingly …

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