Voice Search first became introduced to the world in 2011 when Apple released their new iPhone that came equipped with Siri. Siri became very popular quickly. Soon after, Amazon developed a smart home device, Alexa, the first mainstream smart speaker. Now, over 118 million people in the US own a smart home device, and 100 …
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In order for your business to get the most return on your SEO strategy, you’ll need to utilize as many of its components as possible! Social media marketing is a big part of driving your audience to your website, but many people tend to think of the most basic platforms for sharing content. Did you …
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Conversions are an important analytics metric for any business website, as they are a way to track how many leads your website is bringing to your business. Some common conversions, or “goal completions”, are click-to-calls, contact forms, newsletter sign ups, thank you pages, and more. With this being said, you can create a goal for …
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Adding blog posts to your website is great for SEO for multiple reasons–it gives you more search results, it is an easy way to add more keywords and phrases to your website, and it provides relevant and interesting content to keep users engaged. Although posting blog posts to your website can improve your SEO, doing …
To put it simply, Google is much more than just a search engine these days. Over the years, the Google brand has evolved and now wears many different hats, hats that can help you achieve success in your SEO strategy, among other things. In today’s blog, we’ll be taking a look at the SEO resources …
What is E-commerce SEO? Ecommerce SEO is the ongoing process of increasing organic traffic to your online store from search engines like Google and Bing. SEO allows for ecommerce sites to rank higher on search engines. Ranking higher on search engines such as Google will create more visibility to the online store, increase traffic to …
More than 80% of online shoppers say that they won’t revisit a website after a bad user experience. With that being said, many people believe that having a functional website is synonymous with having a visually appealing website, but this isn’t always the case. If you have an aesthetically pleasing website but still wondering why …
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Regular search results aren’t the only thing your business should be aiming to appear on! Having your business featured on any of Google’s widgets dramatically increases your chances for good visibility. One of the most influential widgets is Google Maps! Google Maps tends to appear before most results on a search engine results page. If …
An infographic allows you to tell a visual story that summarizes data and shares information more appealingly. Continue reading to learn how infographics can benefit your content, as visuals can go a long way in creating an unforgettable image. 1. Increase Your Content’s Exposure By publishing infographics that include valuable and meaningful information, you will …
It is a new year and link building is still a vital part of search engine optimization. White Hat link-building methods can help your website build up domain authority and rank higher on specific search engine result pages. Done right, link building in the SEO world can serve as a vote of confidence for Google …
Keyword research is the process of using SEO tools and popular trends to identify and track the search terms related to your business or field that are most used by your target audience. By using these terms in your website’s metadata, header tags, and written content, you can increase the likelihood that your page will …
How Do I Find the Most Popular Keywords for Searching My Business? Read More »
Content is king in the world of SEO, and if you aren’t producing high-quality content, it will impact your site. Thankfully, there are a few tips and tricks to try and improve your content to see success. The experts at Boston Web Marketing know all of the up-to-date changes with algorithms and content to help your …
Are you looking for a local audience to find your company online? In order to get started, it’s time to understand more about local SEO and why it’s essential. Local SEO is a more specific type of SEO that focuses mainly on how businesses will appear on local search results pages of those nearby. Continue …
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A website footer is found at the bottom of every website past the body of each page. The footer is sometimes an underrated aspect of a site that website owners often overlook. However, this is an excellent area of a site to provide additional information and links that users can find easily. If you are …
When you make a website for your business, there are tons of little details to keep an eye on that could make or break your success. At the end of the day, the ultimate goal is to get business and conversions with it. But there are a ton of things that can go wrong along …
When looking to build your brand awareness, increase your number of conversions, or strategize your digital marketing, Instagram has become a staple platform. Similar to other social media websites, your content is ranked through data collected from content-rich posts relevant to your services and customer interests. When optimizing your page, it is important to shift …
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What Are Instagram Reels? For those of you who are not familiar with Instagram reels, Instagram reels were first introduced in August of 2020 and are rapidly growing in popularity. If Instagram reels look familiar to you but you cannot quite place it, Instagram reels were designed to counteract Tiktok. Instagram reels are similar to …
Data breaches and cyberattacks causing personal information leaks happen all the time across the web. Luckily, there is a way for websites to secure their sites and protect their users’ information with an SSL certificate. Keep reading to learn more: What Is an SSL Certificate? A Secure Socket Layer (SSL) is a certificate that can …
When it comes to designing your website, you’ll want to make it look as pristine and professional as possible. Putting a lot of thought and effort into your website’s design will go a long way to accomplishing that goal. However, there’s an important component you may be overlooking in the process; mobile accessibility! While it’s …
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Your homepage is the first thing that visitors will see when they visit your website. Within the first glance, they will use several different factors to determine if they want to continue using your site and learn more about your business. It is important to optimize your homepage with visual and verbal content that will …
