Month: January 2022

Voice search icon and phone

How Can I Optimize My Website for Voice Searches?

Voice Search first became introduced to the world in 2011 when Apple released their new iPhone that came equipped with Siri. Siri became very popular quickly. Soon after, Amazon developed a smart home device, Alexa, the first mainstream smart speaker. Now, over 118 million people in the US own a smart home device, and 100 …

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A closeup of a video camera recording a man in a suit and tie sitting at a brown desk. The man and desk are blurred in the background, so only the camera can be seen. This is supposed to represent recording a YouTube video.

The Importance of Keywords For YouTube Video Optimization

In order for your business to get the most return on your SEO strategy, you’ll need to utilize as many of its components as possible! Social media marketing is a big part of driving your audience to your website, but many people tend to think of the most basic platforms for sharing content. Did you …

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How To Set Up Conversion Tracking On Your Website

Conversions are an important analytics metric for any business website, as they are a way to track how many leads your website is bringing to your business. Some common conversions, or “goal completions”, are click-to-calls, contact forms, newsletter sign ups, thank you pages, and more. With this being said, you can create a goal for …

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A Guide to E-commerce SEO

What is E-commerce SEO? Ecommerce SEO is the ongoing process of increasing organic traffic to your online store from search engines like Google and Bing. SEO allows for ecommerce sites to rank higher on search engines. Ranking higher on search engines such as Google will create more visibility to the online store, increase traffic to …

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How Can You Improve Your Website’s User Experience? 

More than 80% of online shoppers say that they won’t revisit a website after a bad user experience. With that being said, many people believe that having a functional website is synonymous with having a visually appealing website, but this isn’t always the case.  If you have an aesthetically pleasing website but still wondering why …

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A visual illustration of five arms holding up smartphones. Each one has a maps application open set to the location of Paris, France. This is meant to represent Google Maps.

The Top Ranking Factors For Google Maps

Regular search results aren’t the only thing your business should be aiming to appear on! Having your business featured on any of Google’s widgets dramatically increases your chances for good visibility. One of the most influential widgets is Google Maps! Google Maps tends to appear before most results on a search engine results page. If …

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infographic concept for SEO

5 Tips For Optimizing Content With Infographics

An infographic allows you to tell a visual story that summarizes data and shares information more appealingly. Continue reading to learn how infographics can benefit your content, as visuals can go a long way in creating an unforgettable image. 1. Increase Your Content’s Exposure By publishing infographics that include valuable and meaningful information, you will …

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A person performing keyword research using a laptop with their phone next to them

How Do I Find the Most Popular Keywords for Searching My Business?

Keyword research is the process of using SEO tools and popular trends to identify and track the search terms related to your business or field that are most used by your target audience. By using these terms in your website’s metadata, header tags, and written content, you can increase the likelihood that your page will …

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local seo boston web marketing

What Is Local SEO & Why Are Local Search Results Important?

Are you looking for a local audience to find your company online? In order to get started, it’s time to understand more about local SEO and why it’s essential. Local SEO is a more specific type of SEO that focuses mainly on how businesses will appear on local search results pages of those nearby. Continue …

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How To Optimize Your Website For Mobile Devices

In today’s day and age, almost everyone has a smartphone that they use on a regular basis. We use our smartphones for texting, phone calls, social media, video streaming, and much more. Among all these things, browsing the web may be the most used feature for a lot of people on their smartphones. Because of …

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designing website layout

What Should I Include in My Website’s Footer?

A website footer is found at the bottom of every website past the body of each page. The footer is sometimes an underrated aspect of a site that website owners often overlook. However, this is an excellent area of a site to provide additional information and links that users can find easily. If you are …

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Viewing Instagram stories on a smartphone

How to Rank Higher on Instagram in 2022 Using Stories

When looking to build your brand awareness, increase your number of conversions, or strategize your digital marketing, Instagram has become a staple platform. Similar to other social media websites, your content is ranked through data collected from content-rich posts relevant to your services and customer interests. When optimizing your page, it is important to shift …

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Can Instagram Reels Help My Website’s SEO?

What Are Instagram Reels? For those of you who are not familiar with Instagram reels, Instagram reels were first introduced in August of 2020 and are rapidly growing in popularity. If Instagram reels look familiar to you but you cannot quite place it, Instagram reels were designed to counteract Tiktok. Instagram reels are similar to …

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SSL certificate padlock on url

What is an SSL Certificate, and Do I Need One?

Data breaches and cyberattacks causing personal information leaks happen all the time across the web. Luckily, there is a way for websites to secure their sites and protect their users’ information with an SSL certificate. Keep reading to learn more: What Is an SSL Certificate? A Secure Socket Layer (SSL) is a certificate that can …

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A male uses his right hand to scroll through a page on a smartphone. You can see city lights and streets blurred in the background.

How Important Is Mobile Accessibility on Your Website?

When it comes to designing your website, you’ll want to make it look as pristine and professional as possible. Putting a lot of thought and effort into your website’s design will go a long way to accomplishing that goal. However, there’s an important component you may be overlooking in the process; mobile accessibility! While it’s …

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