Month: December 2021

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What are the types of technical data that can enhance your SEO into 2022?

Businesses of all sizes are preparing to find new ways to enhance their SEO, and the end of the year is a great time to look for innovative solutions. Content, keyword building, and website management are all crucial for every successful SEO campaign, but there are more advanced techniques and technical optimizations businesses could benefit …

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What are Elements of Successful SEO Content?

High-quality content is imperative to a successful SEO content strategy. It is meant to be written with the audience in mind and must effectively convey the message to them. Low-quality content simply will not rank or might even be taken down by Google if it includes any blackhat SEO tactics.  Learn more about high-quality content, and …

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How To Promote New Product or Service Effectively

If your business has recently launched a new product or is offering new services, it is important that you take the essential steps to promote properly in order to reach your target audience and generate sales. There are many different outlets and ways to effectively and quickly promote your new product/service throughout the digital world. …

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What Are The Different Benefits of PPC and SEO?

Choosing between SEO and PPC and which method to employ for your business can be a difficult decision. Both methods use different strategies that bring different benefits. The right one to choose for your business all depends on your goals for the business, long-term and short-term. In simple terms, organic traffic comes into your website …

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How Do I Make My Business Stand Out on Twitter?

Twitter may need no introduction. It has become a social media juggernaut populated by hundreds of millions of users, which includes personalities, businesses, and even political organizations. With such ubiquity, like many other social media platforms, Twitter has become a suitable place for one to advertise their business, whether small or large. In today’s blog, …

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A Guide to Facebook Ads for Small Businesses

Step 1: Develop a Strategy Developing a strategy for your Facebook Ad campaign is a key initial step to being successful. If you are creating ads without a well thought out plan, you will be wasting your time and money without seeing the results you want. While you build your ad strategy, you should ask …

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What’s the Difference Between a 301 and a 302 Redirect?

Have you ever seen one, or both, of these errors on a website and weren’t sure what it meant? This FAQ is designed to help you understand the differences between a 301 and a 302 redirect.  What is a 301 Redirect? A 301 redirect is a permanent redirect from one URL to another. 301 redirects …

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How To Improve Your Website’s Page Speed

The speed at which your website loads significantly impacts two important things: user experience and search engine optimization. Page speed is especially important for eCommerce websites because studies have shown that the faster the page speed of your website, the more conversions and transactions will occur. However, improving your website’s page speed is easier said …

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Your Guide to Understanding Website Metrics

At Boston Web Marketing, we provide our clients with monthly and annual reports with data on the website and how it is performing. On top of this, we also provide a digital dashboard that can be accessed around the clock with live data. We understand that some of this data and information can be confusing …

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