Month: December 2021

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How Can I Increase My Audience Engagement on Instagram?

By entering your business into the world of social media, you are opening a wide range of opportunities to connect with your customers on a more personal level and increase your brand awareness. Although many people’s main goal is to gain as many followers as possible, it is just as important to humanize your brand …

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A visual graphic with a computer window displaying generic ads. A mouse can be seen at the bottom right corner and cash can be seen at the bottom left. This graphic is meant to visualize paid advertisements on search engines.

How Do Google Ads and Facebook Ads Differ?

When you’re constructing your SEO strategy, there are several measures that you can take to improve your website’s visibility. If you want to get results quickly, setting up a campaign on Google Ads or Facebook Ads is a great way of making that happen! In order to have success on both of these platforms, however, …

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How Can I Use Google Sheets to Build My Email Audiences?

If your business wants to send out a newsletter or email blast to your clients, entering their data onto Google Sheets can help you stay organized. The majority of email marketing platforms allow you to upload data from Google Sheets, so you can prepare your client list beforehand and upload it with the click of …

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What Factors Effects A Website’s Google Ranking?

Are you trying to get your website to show up on the first page of Google’s search results page but are having trouble? Here are some of the key factors that will affect your search rankings and some strategies on how to improve your search visibility: Content  Google’s Panda algorithm filters out websites with thin, …

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How To Optimize Your Website’s Landing Pages

Landing pages are one of the most important aspects of your website when it comes to gaining traffic and getting conversions. The better your landing pages are built and optimized for SEO, the more traffic and conversions your website will gain. While this may seem easier said than done, there are a few different variables …

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How Can I Increase Awareness For My Brand?

Brand awareness is when customers and visitors not only come across your business, but they remember it. The greater the brand awareness, the more people who are remembering your logo, services, and/or products. Brand awareness is a broad term, but it encompasses everything from social media views to website conversions. It refers to how aware …

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How Do I Optimize My Business’ Instagram Account?

Instagram is one of the most used social media platforms by both businesses and consumers today. That is why it is so important that your business takes all the steps to optimize your business account to reach your target audience, improve business, and increase brand awareness. Here are some of the essential steps you should …

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3 Examples of Off-Page SEO and Why They’re Important for Website Optimization

On-Page vs. Off-Page SEO–What’s the Difference? Both on-page and off-page SEO is essential for website optimization. On-page SEO deals with everything on your website–your content, internal linking, page titles, meta descriptions, etc. It shows what your company or brand is all about when users click on your website. On-page SEO gives you more control over …

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A man with his hands outstretched in anger sits at a desk with a laptop open. On the screen, the computer displays an error message for a broken website.

What Can I Do If My Website Is Down?

As trustworthy and secure as your business’s website is, sometimes you will run into problems. Your website could be working completely fine one day, only for unforeseen issues to arise when you boot it up the next day. It may sound easier to hit the panic button once these situations present themselves, but don’t fret! …

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Understanding Your Website’s Analytics

Understanding your website’s data and analytics is imperative for your Search Engine Optimization plans and goals. Having a website for your business is great, but without understanding and analyzing user intent and traffic on your website, you can quickly fall behind your competitors. Taking interest in your website’s analytics and data will help your website …

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How Can I Use Google Search Console To Improve My Website’s SEO?

Google Search Console is a tool provided by the media giant that, in the simplest terms, acts as a way for websites and their owners to communicate with Google. If you’re looking to improve your website’s search engine optimization, it’s essential to utilize all of the features that Google Search Console offers. In this article, …

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How Can I Generate Online Interest in my Brand?

Whether it’s through social media campaigns, email campaigns, or website traffic, there’s no doubt that digital marketing has helped countless businesses increase public awareness for their brand. Now, as 2021 comes to a close, it seems that this trend will only continue to get bigger in size, and a strong online presence will prove to …

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Google Ads Beta Features Promote Audience Forecasting, New Behavioral Insights

Google Ads and PCC are the largest-used resource for Search Engine Marketing. Google PPC campaigns complement SEO and drive a significant return on investment.  Throughout the last two years, Google has rolled out several features to help enhance the return on campaigns for PPC managers with more dynamic campaign builds and consumer-focused placement of Ads. Rollouts …

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How Newsletters can Supplement Your Events

Newsletters can be an excellent tool for helping to keep your customers or clients updated on what’s happening with your business. They’re more important to some businesses than others, but most organizations should be sending some type of newsletter out at least a couple of times a year. It’s especially important if you’re involved with …

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