Month: November 2021

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What Social Media Platforms Should I Be Using For My Business?

In today’s digital world, it is essential that your business has a solid social presence and social media strategy. Social media is one of the best ways for your business to build brand awareness, connect with potential customers, communicate with existing customers, and increase overall business. However, so many social media platforms have been developed …

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What To Do If Your Website Reverts To An Old Format

As much as you don’t want to have them, website problems are unavoidable. You could have a near perfect SEO strategy and still have to deal with them! When problems arise, it’s important that you know how to handle them quickly so you don’t jeopardize your ranking status. One such problem is when your website …

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How Can I Grow My Business’s Social Media Following?

Social media has become one of the best ways to reach recurring and potential customers of your business. According to Statista, 82% of Americans ages 12 and older have at least one social media account, making it a great way to connect and communicate with the masses. The key to having a successful business social …

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Everything You Need To Know About Email Marketing

What is Email Marketing? Email marketing is an excellent strategy that small businesses should implement to build customer loyalty and sales. This marketing strategy involves sending out email campaigns to different target audiences. Many companies use email marketing to send out different specials or sales to customers, which is known as a promotional email. The …

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Is Google Analytics a Search Ranking Factor?

A commonly asked question: does a Google search result favorably for your site if you’re using Google Analytics? Discover the underlying assumptions of this question and how you can improve your site to rank higher. What Influence Does Google Analytics Have On My Site? Google Analytics is not a ranking factor. GA is a tool …

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Can Customer Reviews Help My SEO?

We all know the benefit of good customer reviews. They can be the difference between a new customer making a purchase or not. But did you know that customer testimonials can also be beneficial to SEO? Continue reading to learn more about the SEO benefits of customer reviews.  Utilize More Keywords Google looks at your customer …

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How To Optimize Google Maps For Your Business

Google Maps is one of Google’s most commonly used products, with millions of people using it to navigate traffic or find businesses near them every single day. Whether someone is trying to determine how much traffic is along their commute or find restaurants in their area, Google Maps offers an effective way to get live …

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Why You Should Optimize Your GMB Profile

In every business owner’s quest to get to the top of Google search results, there will tend to be some gaps in your SEO strategy. Maybe you haven’t taken page titles and meta descriptions into account, or you aren’t properly utilizing social media. Google My Business is another example of these things that tends to …

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How Can I Optimize My Ecommerce Site For The Holidays?

Everyone knows that the pandemic made online shopping the most popular way for loved ones to purchase gifts for the holidays. This method has become increasingly more helpful over time. Now that many people have adjusted their lifestyles to online shopping, it is inevitable that it will be used this holiday season avidly. If you …

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Guide to Developing a Successful Paid Search Strategy

PPC is a marketing strategy that many businesses use that use pay-per-click ads. If your business is looking for immediate results, then creating and running a PPC campaign is a great idea. While creating and developing your paid search campaign, it is critical that you follow the following steps listed below to ensure that your …

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What Are The Key Metrics to Measure for SEO?

When starting an SEO campaign there can be a lot of expectations going in that your traffic and business are instantly going to skyrocket. Unfortunately, this isn’t usually how SEO works. SEO takes time and patience to get going. There are a lot of factors to consider when beginning any SEO campaign, and the metrics …

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