Have you ever heard of a sitemap? Well, in case you haven’t, a sitemap is simply a user-friendly map, or guide, of your website. It aids and directs visitors to where they want to go. There are differences between HTML and XML sitemaps, so continue reading to discover the differences and learn why sitemaps can …
In today’s digital world, it is essential that your business has a solid social presence and social media strategy. Social media is one of the best ways for your business to build brand awareness, connect with potential customers, communicate with existing customers, and increase overall business. However, so many social media platforms have been developed …
What Social Media Platforms Should I Be Using For My Business? Read More »
As much as you don’t want to have them, website problems are unavoidable. You could have a near perfect SEO strategy and still have to deal with them! When problems arise, it’s important that you know how to handle them quickly so you don’t jeopardize your ranking status. One such problem is when your website …
What To Do If Your Website Reverts To An Old Format Read More »
Social media has become one of the best ways to reach recurring and potential customers of your business. According to Statista, 82% of Americans ages 12 and older have at least one social media account, making it a great way to connect and communicate with the masses. The key to having a successful business social …
How Can I Grow My Business’s Social Media Following? Read More »
What is Email Marketing? Email marketing is an excellent strategy that small businesses should implement to build customer loyalty and sales. This marketing strategy involves sending out email campaigns to different target audiences. Many companies use email marketing to send out different specials or sales to customers, which is known as a promotional email. The …
Everything You Need To Know About Email Marketing Read More »
When it comes to SEO, social media can be an incredibly powerful tool for boosting your website’s rankings. But, did you know that social media apps update as frequently as Google’s algorithms? Some of these updates are small and only meant to fix certain issues with the app, but others blow the door open for …
If you own or manage a website, you know that Google Analytics can have a positive impact. Google provides so much information, but it’s up to you to understand how to interpret it. When your site receives organic traffic, but your other metrics are low, you likely aren’t receiving quality traffic. At Boston Web Marketing, we …
The written content on each page is largely responsible for how Google will rank each page of your site. When your web page has more high quality content, you give Google more to grab onto, and allow for higher rankings on search engine results pages. What is Thin Content? Thin content can mean a few …
What is Thin Content & Why Does it Matter for SEO? Read More »
Though Pinterest may not be a household name of a social media platform – like Facebook, Twitter, or Instagram, for example, that doesn’t mean it’s not worthy of your attention, especially if you’re a business owner or social media marketer. In fact, in recent years, many have turned to Pinterest to further promote their brand, …
A commonly asked question: does a Google search result favorably for your site if you’re using Google Analytics? Discover the underlying assumptions of this question and how you can improve your site to rank higher. What Influence Does Google Analytics Have On My Site? Google Analytics is not a ranking factor. GA is a tool …
We all know the benefit of good customer reviews. They can be the difference between a new customer making a purchase or not. But did you know that customer testimonials can also be beneficial to SEO? Continue reading to learn more about the SEO benefits of customer reviews. Utilize More Keywords Google looks at your customer …
One of the many goals a website owner has is for his or her website to rank highly on a particular search engine result query on a search engine like Google. The higher a website ranks on a search engine page, the more likely it is to generate significant traffic from users. Music to every …
Why Is Google Ranking The Wrong Page With My Keywords? Read More »
In every business owner’s quest to get to the top of Google search results, there will tend to be some gaps in your SEO strategy. Maybe you haven’t taken page titles and meta descriptions into account, or you aren’t properly utilizing social media. Google My Business is another example of these things that tends to …
Rich text, also known as schema, is a common SEO tool that helps search engines identify what a web page is about. When schema markup is absent from a webpage, it makes it difficult for all search engine bots to understand the content on that page. Presenting useful information in a neat and organized way …
Everyone knows that the pandemic made online shopping the most popular way for loved ones to purchase gifts for the holidays. This method has become increasingly more helpful over time. Now that many people have adjusted their lifestyles to online shopping, it is inevitable that it will be used this holiday season avidly. If you …
How Can I Optimize My Ecommerce Site For The Holidays? Read More »
With digital marketing continuously on the rise, new methods of organic and paid marketing are always popping up. Two of the most popular are PPC, pay-per-click, and SEO, search engine optimization. It can be a difficult decision to make choosing which strategy is right for you, but in most scenarios, a combination of both can …
Along with the likes of Facebook and Instagram, Twitter has rose to become a social media heavyweight of the digital age. It has also become a great platform for businesses to broadcast themselves to both customers and the public alike. Of course the chances are high that you’ve already heard of Twitter, but in today’s …
PPC is a marketing strategy that many businesses use that use pay-per-click ads. If your business is looking for immediate results, then creating and running a PPC campaign is a great idea. While creating and developing your paid search campaign, it is critical that you follow the following steps listed below to ensure that your …
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When starting an SEO campaign there can be a lot of expectations going in that your traffic and business are instantly going to skyrocket. Unfortunately, this isn’t usually how SEO works. SEO takes time and patience to get going. There are a lot of factors to consider when beginning any SEO campaign, and the metrics …
Long-form content continues to be just as important as the “flashier” content you may want to focus on. Not only does it help drive traffic, but it also builds authority on search engines, generates links and brand awareness, and adds value to your website as a whole. The experts at Boston Web Marketing are here …
