Month: October 2021

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Website Updates That Will Help You Rank Higher

Website improvements and upgrades can be a huge help when it comes to boosting your ranking. Minor and easy additions help your business stand out for more keyword searches and will position you as an expert in the industry. Different techniques such as publishing strong content, keyword optimization, and backlinking are all great ways to …

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What SEO Tools Should You Be Using?

What is an SEO Tool? SEO tools are different websites or software that help compile a list of valuable insights that can help you improve SEO for your website. These tools can provide a complete website audit, help with keyword research, find broken links, and more! There are so many different SEO tools out there, …

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How Can I Improve My Ads for the Holidays?

Inventory-driven ads can help bring extra sales to your business this holiday season. With COVID-19 completely changing how brands operated in the last 18-months, it’s more important than ever to have a solid digital strategy. Inventory-driven ads allow your inventory to be updated in real-time and provide an accurate shopping experience for your customers.  Learn more …

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Two people stand next to a computer monitor with a red caution triangle displayed in the middle. This graphic is meant to represent a website error.

Website Audit Warnings That You Can Safely Ignore

One of the most important things that you can do to improve your website’s SEO is to consistently be looking for flaws in your current strategy. There are plenty of helpful tools that can help you identify these, such as Screaming Frog, Ahrefs, and Google Search Console. These programs tend to return a good amount …

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How Can I Create More Compelling Content?

Where there’s a website, there’s content, but where there’s a successful website, there’s compelling content. When constructing a website, it can be quite easy to write content just for the sake of, well, writing content. While this approach is certainly easier and requires far less maintenance, it’s not necessarily ideal. If you’re looking to reach …

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What are Organic Search Opportunities for Local Businesses?

Local marketing for small businesses is a key opportunity when developing a plan for your marketing journey. To obtain authority on search engines, you need to take some key beginning steps. The COVID pandemic placed more of an emphasis on digital marketing since most businesses were no longer receiving foot traffic. Continue reading to learn …

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Best Website Platforms to Use for an Ecommerce Site

One of the keys to being a successful online store is to have a user-friendly, enjoyable, well-designed e-commerce platform for your website. There are so many different content management systems for e-commerce websites, so we put together a list of some of the best platforms for e-commerce. Read each of the following to determine which …

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How to Use SEO to Increase Conversions

Most businesses prioritize increasing conversion rates when hiring an SEO consultant. This is understandable, as the conversions that occur on-page and off-page are most likely going to bring in the most revenue. Conversions can be seen as any action taken that converts visitors to customers, and/or taking any sort of action on the website – …

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Why You Should Include SEO as part of Your Marketing Strategy

In the world of digital marketing there are so many ways to get the word out about your business and build your brand, with new platforms and methods emerging every day. While it’s definitely important to keep your eye on the future of digital marketing, there are certain aspects that have certainly stood the test …

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UTM Tracking on GMB: What It Is & How It Works

If you work closely alongside the world of digital marketing and SEO, then you may have heard the acronyms “UTM” or “GMB” before. Perhaps you do not know what they stand for, or maybe you have never gotten around to utilizing them. UTM and GMB can be applied to anyone with a website for their …

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