Month: October 2021

SEO Mistakes That Can Negatively Affect Your Rankings

Website owners know that it’s essential to have an SEO strategy in order for their site to do well in search results rankings. However, when your SEO strategy is misguided or poorly executed, you can accidentally send your website further down the search rankings rather than bumping it up. Below are some common mistakes that …

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laptop screen with keywords on it

Tips on How to Avoid Keyword Stuffing

What Is Keyword Stuffing? Keyword stuffing is just what it sounds like; a website stuffs its content with a particular keyword. This oftentimes feels unnatural to read because a word is repeated too many times; it’s out of context and not relevant to the webpage. Another example of keyword stuffing that websites sometimes do is …

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graphic of google bot crawling globe for info

What Is Search Engine Indexing & How Does It Work?

Many business owners who have an online presence probably don’t know the term indexing in reference to search engines. Before the time of search engines, we would use dictionaries and encyclopedias to find our new information. Now, with the help of the three primary functions of search engines, we can type a query into the …

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landing page seo

Driving Traffic Towards Interior Pages of Your Website

Do you find yourself struggling to get users to navigate to different pages throughout your website? Although you may be getting new visitors to your website, you may find that you have a high bounce rate or low average session duration and pages/session, meaning people aren’t finding the content they’re looking for quickly enough. The …

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Why Are Local Listings Important For Your Business? 

At Boston Web Marketing, we prioritize local listings for your business. Local listings can be a difficult and time-consuming task, but the results speak for themselves. A local listing refers to an online mention of your business name, address, and contact information – typically a phone number – on any platform that potential customers may …

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seo vs ppc

Should I Invest in SEO or PPC?

Both SEO and paid advertising will help your business grow by increasing your visibility on Google, and other platforms. While they are both great investments, they actually work in very different ways and have different long-term impacts. Ideally, you should invest in both services for optimal growth of your business, but if you have a …

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man clicking increase sales

3 Ways SEO Can Improve a Business’s Performance

Every business wants to improve its’ performance by gaining more customers, developing brand awareness, and increasing revenue. An excellent way for companies to do all three of these things without spending money on advertisements is to focus on search engine optimization. If your business is not seeing immediate results, don’t worry. SEO is a long-term …

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Search Result labeled Competition

What Are The Best Ways To Outperform My Competitors On Google?

Competition occurs in almost every aspect of life. In the digital world, there is certainly no shortage of competition; Take Search Engine Optimization for example. Search Engine Optimization has become an ultra-competitive space in 2021, with everyone trying to get ranked as high as possible on search engines like Google or Bing. It takes patience, …

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social media

How Can Social Media Help My Business?

Although social media has flourished significantly over the past decade, many business users do not know how social media can help their business. Whether it be posting to share your products, services, or ideas, each post creates the chance for expansion and growth in your business. To learn more about how social media can do …

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