Website owners know that it’s essential to have an SEO strategy in order for their site to do well in search results rankings. However, when your SEO strategy is misguided or poorly executed, you can accidentally send your website further down the search rankings rather than bumping it up. Below are some common mistakes that …
SEO Mistakes That Can Negatively Affect Your Rankings Read More »
The holidays tend to sneak up on us every year before we know it. We are just days away from Halloween, and not long after that, it will be time for Thanksgiving, Christmas, and the holiday season. This is a busy time of year for many businesses and the best time to start marketing your …
What Is Keyword Stuffing? Keyword stuffing is just what it sounds like; a website stuffs its content with a particular keyword. This oftentimes feels unnatural to read because a word is repeated too many times; it’s out of context and not relevant to the webpage. Another example of keyword stuffing that websites sometimes do is …
Many business owners who have an online presence probably don’t know the term indexing in reference to search engines. Before the time of search engines, we would use dictionaries and encyclopedias to find our new information. Now, with the help of the three primary functions of search engines, we can type a query into the …
What Is Search Engine Indexing & How Does It Work? Read More »
When you’re setting up a new page, there are plenty of little things that you need to do to make sure it’s optimized for SEO. Making sure you include the proper keywords, images, and alt text are some of the most important things that you can do. However, there’s another vital element that often flies …
Do you find yourself struggling to get users to navigate to different pages throughout your website? Although you may be getting new visitors to your website, you may find that you have a high bounce rate or low average session duration and pages/session, meaning people aren’t finding the content they’re looking for quickly enough. The …
Driving Traffic Towards Interior Pages of Your Website Read More »
One way to make your website more approachable is to make it more accessible. In this article, we’ll be referring to the term “accessibility” as it connotes to something (in this case, websites) being universally accessible by the widest variety of people – particularly those with disabilities. Not all tech users are created equal. In …
Copywriting is the key to a high conversion rate, sales, and getting users to download your content. You don’t have to be the most advanced writer in the world to write successful copy for your business. There are a few tips and tricks to implement when planning your next social post or website blog. Continue reading …
Email marketing is an extremely powerful tool for any type of business, whether you are serving a wide consumer base or other businesses. It allows you to build up a relationship with your customers and clients and can be used to spread the word about your product or service, especially new offerings or releases. While …
At Boston Web Marketing, we prioritize local listings for your business. Local listings can be a difficult and time-consuming task, but the results speak for themselves. A local listing refers to an online mention of your business name, address, and contact information – typically a phone number – on any platform that potential customers may …
Why Are Local Listings Important For Your Business? Read More »
Email marketing may seem like a thing of the past, with social media taking over. However, email marketing is still just as effective today as it was ten years ago. It’s essential to know how to utilize email marketing and to understand the benefits it can bring you. Continue reading to learn more about why you should …
If you’ve been trying to get your business to rank well on Google search results, you most likely know that there are a variety of algorithms that play into creating those rankings. Did you know that page speed is a factor in Google Search Results? One of their algorithms favors websites with greater page speeds …
Sometimes, showing – not telling – is the ideal way to getting your point across. As a business owner, you may not always have the time to use written words to explain the ins-and-outs of your company, and that’s where the use of media comes in. Using the likes of pictures, videos, and other forms …
Both SEO and paid advertising will help your business grow by increasing your visibility on Google, and other platforms. While they are both great investments, they actually work in very different ways and have different long-term impacts. Ideally, you should invest in both services for optimal growth of your business, but if you have a …
This is a common occurrence for many people that do not know how to keep up with SEO best practices. If you have a website for your business or organization, keep reading to discover why your website traffic has lowered and what you can do to improve it. How Come People Can’t Find My Site? …
Every business wants to improve its’ performance by gaining more customers, developing brand awareness, and increasing revenue. An excellent way for companies to do all three of these things without spending money on advertisements is to focus on search engine optimization. If your business is not seeing immediate results, don’t worry. SEO is a long-term …
Competition occurs in almost every aspect of life. In the digital world, there is certainly no shortage of competition; Take Search Engine Optimization for example. Search Engine Optimization has become an ultra-competitive space in 2021, with everyone trying to get ranked as high as possible on search engines like Google or Bing. It takes patience, …
What Are The Best Ways To Outperform My Competitors On Google? Read More »
Although social media has flourished significantly over the past decade, many business users do not know how social media can help their business. Whether it be posting to share your products, services, or ideas, each post creates the chance for expansion and growth in your business. To learn more about how social media can do …
While they may not alway announce it, Google is alway making slight adjustments to its algorithm with the goal of serving higher quality, and more relevant content to its users. SEO specialists are always keeping an eye on these changes so they can gear their content to better fit the specifications of the new algorithm …
Video SEO is something that is constantly evolving. It is essential to stay up to date to optimize best practices for video search engine optimization! If you are not staying current with the best practices, you may be getting poor video performance. Today, YouTube’s algorithm works for each person to deliver what they would be …
