Month: September 2021

Mobile friendly

How Do You Create Mobile-Friendly Content?

Having mobile-friendly content on your website is essential as it helps stand out from competitors and deliver a great user experience. Mobile-friendly content is not only important for enhancing user experience but also SEO strategies! Providing users with mobile-friendly content offers many benefits and should be the primary focus of your website. There are a lot of …

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What are Breadcrumbs and How Do They Help SEO?

Breadcrumbs are a simple tool you can implement throughout your website that help both users and search engines navigate through your website. In recent years, Google has been stressing how breadcrumbs can help your search rankings, but what are breadcrumbs? And how do they work? What are SEO Breadcrumbs? Simply put, breadcrumbs are tiny links …

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team working on computer on local seo

How Do You Improve Local SEO for Your Small Business?

Optimizing local SEO helps smaller businesses increase their visibility on a search engine results page in specific locations. Taking steps to improve your local SEO is crucial to increase traffic to your website, gain more leads, and enhance brand awareness. Here are four ways to improve your local SEO today: Google My Business Creating and …

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An illustration of five hands with smartphones in them. Each one is displaying the same location on a map. In the background of the image is a city skyline.

How Can I Rank Higher On Google Maps?

When it comes to your business’s SEO strategy, the ultimate goal should be to rank as high as possible on search result pages while using that status to obtain leads. There’s a pretty important factor that often gets overlooked for this strategy: Google Maps? Especially for location based searches, the results on Google Maps will …

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How Can Social Media Help Me Boost Leads and Sales?

Social media marketing must be included in an overall marketing strategy in order to expand the number of leads your business receives. It’s key to increasing sales conversion and maintaining long-term relationships with your customers. Social media ROI is best measured in long-term successes, including customer loyalty, relationship management, and an improved understanding of the …

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A Guide to Social Media Platforms: Which One Should You Use?

In 2021, it seems that a new social media platform is rising to fame every day. As a business owner, it can be frustrating to constantly have to analyze which platform is best for your business. Below is a guide to the most valuable and common social media platforms out there. Each platform can be …

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Can I Add Products to my GMB Listing?

We all know the importance of an optimized GMB listing. It’s the most utilized source by your customers to help them get ahold of your business or visit a location. As Google keeps adapting to keep up with the user’s needs, they are implementing new ways to help gain exposure for your business. This is where …

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A man holds his hands to the side in frustration after seeing an error on the laptop screen in front of him. The screen shows a yellow triangle with an exclamation point inside and text under it that reads "Page not found".

Which Website Errors Can Most Hurt My Website?

If you’ve ever used any third party websites to check on the status of your website, you’ll generally be hit with a lot of types of “problems” that the site identifies. While these are all things that you could fix on your website, they don’t take into account the severity of the issue and how …

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schema spelled out with blocks

The Different Types of Schema Markup That Can Benefit Your Business

Schema is a very beneficial addition that every website can and should utilize. Schema is a specific type of code that can be placed on the backend of a website or webpage. This particular code helps Google and other search engines understand the kind of content that is on a webpage. Because Google and other …

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The ROI of SEO: Is It Worth It For Your Business?

Many still wonder if investing in SEO is worth it for their business. Our answer is simple: yes, but be patient. SEO is a slow-moving machine that works to build long-term results for your company. This results in higher conversion rates and more leads. Without using SEO tactics properly, it can quickly negatively affect your …

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A close up of a person's hand holding a smartphone. Several thought bubbles with social media numbers can be seen above the phone screen. These are meant to symbolize social media impressions.

How To Build A Social Media Page From The Ground Up

If you’re looking to improve your website’s SEO, it’s not just about the things you do on the website. In fact, off-page SEO is just as important as on-page SEO! One of the most effective off-page SEO tactics is to increase your website’s traffic through your business’s social media pages. If you’ve just created your …

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How Do I Know My Content Strategy Still Works?

Having an effective content strategy can determine the organic success of your website. If you have been doing the same things for months upon years, how do you know if your strategy is still effective? The experts at Boston Web Marketing can help provide a variety of content strategies to help elevate your website.  Learn more about …

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