Producing new content for your website on a regular basis is an important part of search engine optimization, but it can be challenging to come up with new, fresh ideas. One great way to add fresh content to your website without totally changing your main pages all the time is by creating a blog. A …
Having mobile-friendly content on your website is essential as it helps stand out from competitors and deliver a great user experience. Mobile-friendly content is not only important for enhancing user experience but also SEO strategies! Providing users with mobile-friendly content offers many benefits and should be the primary focus of your website. There are a lot of …
Breadcrumbs are a simple tool you can implement throughout your website that help both users and search engines navigate through your website. In recent years, Google has been stressing how breadcrumbs can help your search rankings, but what are breadcrumbs? And how do they work? What are SEO Breadcrumbs? Simply put, breadcrumbs are tiny links …
Optimizing local SEO helps smaller businesses increase their visibility on a search engine results page in specific locations. Taking steps to improve your local SEO is crucial to increase traffic to your website, gain more leads, and enhance brand awareness. Here are four ways to improve your local SEO today: Google My Business Creating and …
How Do You Improve Local SEO for Your Small Business? Read More »
Understanding SEO best practices for your business is a great way to stand out among your competitors. Utilizing off-page and on-page tactics can help get your business ranked higher so that you are more likely to get traffic to your website. When it comes to planning your SEO strategy, looking at what works best for …
When it comes to your business’s SEO strategy, the ultimate goal should be to rank as high as possible on search result pages while using that status to obtain leads. There’s a pretty important factor that often gets overlooked for this strategy: Google Maps? Especially for location based searches, the results on Google Maps will …
Social media marketing must be included in an overall marketing strategy in order to expand the number of leads your business receives. It’s key to increasing sales conversion and maintaining long-term relationships with your customers. Social media ROI is best measured in long-term successes, including customer loyalty, relationship management, and an improved understanding of the …
How Can Social Media Help Me Boost Leads and Sales? Read More »
Looking to take your social media presence to the next level? There are a number of things you can do to attract more attention from your followers and the general public alike. One action to take? Using hashtags. Introduction to Hashtags Let’s be clear – not just using hashtags – but rather optimizing them, and …
For so long, all the internet knew was .com, .net, and .org. Sure you’d see the occasional .edu or .gov, but those were reserved for particular websites. Nowadays, domain registries, and the internet in general has exploded with new URL endings. You can register anything from a .bible to a .beer. Even certain tech companies …
The first step to understanding Bing Webmaster Tools is to understand what Bing is: the second most used search engine, after Google of course. While many SEO strategies are directed toward optimizing your website’s success on Google, it’s also important to optimize for Bing. The simplest way to explain Bing Webmaster is by comparing it …
In 2021, it seems that a new social media platform is rising to fame every day. As a business owner, it can be frustrating to constantly have to analyze which platform is best for your business. Below is a guide to the most valuable and common social media platforms out there. Each platform can be …
A Guide to Social Media Platforms: Which One Should You Use? Read More »
Google Analytics 4 has been in the world of SEO for roughly one year now and is eventually going to be the only source of Google Analytics. As opposed to Universal Analytics, which many people utilize now, GA4 will soon take the place of Universal Analytics as Google Analytics migrates its platform. Want to learn …
As you are probably are aware by now, how your website performs in a typical search engine result page query has to do with ranking factors. How you optimize your website or how you choose to optimize your website plays a significant role in how it will fare on search engines. Here are the most …
What Are The Most Important On-Site SEO Factors? Read More »
We all know the importance of an optimized GMB listing. It’s the most utilized source by your customers to help them get ahold of your business or visit a location. As Google keeps adapting to keep up with the user’s needs, they are implementing new ways to help gain exposure for your business. This is where …
If you’ve ever used any third party websites to check on the status of your website, you’ll generally be hit with a lot of types of “problems” that the site identifies. While these are all things that you could fix on your website, they don’t take into account the severity of the issue and how …
Schema is a very beneficial addition that every website can and should utilize. Schema is a specific type of code that can be placed on the backend of a website or webpage. This particular code helps Google and other search engines understand the kind of content that is on a webpage. Because Google and other …
The Different Types of Schema Markup That Can Benefit Your Business Read More »
Many still wonder if investing in SEO is worth it for their business. Our answer is simple: yes, but be patient. SEO is a slow-moving machine that works to build long-term results for your company. This results in higher conversion rates and more leads. Without using SEO tactics properly, it can quickly negatively affect your …
The ROI of SEO: Is It Worth It For Your Business? Read More »
The number of businesses, and therefore websites, in America, grows steadily each year, and a website’s SEO strategies are integral to getting your business found in the Search Engine Result Pages (SERPS). In order for your website to thrive in the digital world, checking off the proper SEO boxes is vital. Many SEO fundamentals and …
If you’re looking to improve your website’s SEO, it’s not just about the things you do on the website. In fact, off-page SEO is just as important as on-page SEO! One of the most effective off-page SEO tactics is to increase your website’s traffic through your business’s social media pages. If you’ve just created your …
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Having an effective content strategy can determine the organic success of your website. If you have been doing the same things for months upon years, how do you know if your strategy is still effective? The experts at Boston Web Marketing can help provide a variety of content strategies to help elevate your website. Learn more about …
