Month: August 2021

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How To Respond To Negative Reviews on Google My Business

It’s bound to happen to your business at some point. Unfortunately, negative reviews are all part of the business process. Your goal should be to get as few of them as possible to increase your chances of success, but what happens when one comes in? In order to increase the trust between you and your …

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SEO Practices

What Are White Hat SEO Techniques?

White hat SEO is all of the best practices and techniques that are considered ethical and function within search engines’ rules to best optimize your site. Using white hat SEO techniques is essential to help improve your site’s rankings on search engines. There is a significant difference between white hat and black hat SEO; it is necessary to …

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A close up of a typewriter with a white sheet of paper sticking out. On the paper is printed three words: "new blog post".

How Can I Come Up With New Blog Topics For My Website?

Creating blogs regularly for your website is a great way to help increase its traffic. You can use them to rank for keywords related to your services while answering common industry questions. They can help build trust between you and your audience, too! Unfortunately, sometimes you can hit a wall when it comes to generating …

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web hosting

How Does Web Hosting Impact my SEO?

Does your website’s hosting impact the search performance of the site? Which hosting services are the best? You’ve probably seen ads all over Youtube and other parts of the internet which left you with questions all about web hosting.  With hosting necessary for every website, there is no shortage of marketers out there making claims …

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lockers in a school

How to Incorporate ‘Back to School’ into Your Marketing Strategy

While some students will still be learning remotely or in a hybrid learning environment this fall, we can all agree that there’s been a renewed buzz about back to school compared to last year. A recent study by KPMG even estimates that back to school spending will see a 9% increase this year, which means …

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Hashtag symbol

Why Are Hashtags Important For Social Media Success?

Aside from content, hashtags are one of the most important ingredients of social media success. Behind every strong social media post is an even stronger set of hashtags. Generally speaking, hashtags serve a number of purposes, many of which you and your business can benefit from. As such, it is important to fully grasp how …

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Computer showing Google Search Console

Four Ways Google Search Console Can Help Improve SEO for Your Business.

There are many different tools out there that can help a business improve SEO and optimize an overall website. One of the most popular and helpful tools is Google Search Console. Unlike many search engine optimization tools out there, Google Search Console is free to use. It also provides a variety of different information that …

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how to track conversions

How to Use Your Website to Track Conversions

While getting high monthly traffic with the right audience is an important part of any marketing strategy, turning that traffic into actionable leads is even more important to growing your business. Depending on what type of business you’re running, there are many different ways to track leads and conversions. For instance, if you’re a service …

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Content Management Systems

The Difference Between Content Management Systems

A CMS platform stands for content management system. CMS is a platform that allows you to create and manage a website easily. If you don’t use a CMS platform, you will need to know, understand, and write code that can be very difficult to learn, time-consuming, and leaves room for mistakes. CMS systems are made …

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A close up image of a keyboard with a blue key on it. On the key it reads: "FAQ".

What Information Should I Include On An FAQ Page?

There are a lot of different ways that you can build trust between you and your audience through your website. Testimonials are a great example of this! Perhaps one of the most important things that you can do to accomplish this is to create an FAQ page. It’s a great way to build that trust, …

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social media seo

Social Media Strategies That Optimize Your SEO

It’s evident that social media plays a significant role in spreading messages to a mass audience. Whether you’re looking to advertise or promote your product, business, or self, social media is the gateway to reaching a target market that you may not have been able to reach on your own. Continue reading below to discover …

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Google Algorithm

What are Google’s Search Algorithms?

If the internet is an unknown, foreign land – search algorithms are a map. Day in and day out, Google’s search algorithms help guide countless internet users to their desired search results. With such an immense amount of information soliciting the internet, Google search algorithms lend a hand; to help declutter, and pinpoint the best …

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Alt Text graphic

What Is The Difference Between Alt-Text And Title Text?

Optimizing everything on your website from content, to images, to metadata, and beyond is a good idea for Search-Engine-Optimization purposes. For website owners, optimizing alt-text on photos and title text goes a long way for SEO and should never be neglected. If you’re new to writing alt text and title text, you may be wondering …

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