Month: July 2021

metadata seo optimization

Why is Metadata Important?

Metadata is utilized to give more information about your site and what it entails to search engines and their users. It offers extensive details about your site to search engines and website visitors who encounter your site when they search for something relative to it. Metadata can also be optimized to increase and expand the …

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Wordpress and Wix Apps on a Phone

Comparing and Contrasting Wix and WordPress

When it comes to content management systems for a website, Wix and WordPress are two of the most common ones website owners use. Wix and WordPress are responsible for servicing well over millions of websites across the world. When it comes to Search-Engine-Optimization (SEO), these two content management systems have their similarities and differences. We …

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An illustration of a smartphone with Instagram open. The picture on Instagram is of a gray screen, and the phone has two gray boxes on each side. It's mean to visualize social media scrolling.

How To Optimize Your Instagram Content For SEO

Social media is an incredibly powerful tool when it comes to getting traffic for your business. You can use it to visualize your services, connect with your audience, and convince them of what you can offer them. Perhaps one of the most influential social media platforms on the Internet is Instagram. Of course, different social …

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Homepage layout design

What Should I Include on My Homepage?

 The homepage is a crucial aspect of a website. This page is typically the landing page, which is where users get their first impression of a website. Many factors should be considered while building a homepage, including design, color scheme, images, and content. The homepage should also be giving users a summary of the rest …

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hands holding phone on mobile-friendly website

How to Make Your Website Mobile-Friendly

Nowadays, it is absolutely imperative for your website to be mobile-friendly. The number of people using their mobile devices to search the web rather than a desktop drastically increases every year. Not only does it make it a user-friendly experience for consumers, but mobile-friendliness is now a ranking factor for Google’s SERP algorithm. There is …

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What Features Should I Use on Facebook Ads?

With Facebook updating its business settings all the time, it can be difficult to keep up with the best features to use. Some tools are not as well-known, but they can make a huge difference in your campaign. When it comes to Facebook ads, it’s critical to get all of the details right the first time.  …

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Google on a Phone screen

What is Google’s Panda Algorithm?

What is Google’s Panda Algorithm? Google has created many algorithms over the years to help user search results be more relevant and valuable. These algorithms also help Google reward high-quality websites, and it also gives penalties to websites of low quality. Websites that are of good quality will be rewarded over time by ranking higher …

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A person's hands are shown scrolling through a smartphone screen on a wooden table. The screen includes a customer reviews page with several five star reviews on it.

3 Ways To Increase Your Business’s Reviews

Improving your business’s SEO isn’t always going to be a straightforward process. There are a lot of little nuances that you need to address in order to rise through the ranks. The importance of positive reviews for your business can’t be stressed enough, but did you know that they can actually help improve your business’s …

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youtube SEO content strategy

How to Create a Youtube Content Strategy

When it comes to putting content on Youtube, you want to create content that will be both informative and entertaining. Many people go on Youtube to learn new skills and new information. Youtube is also an opportunity to showcase your unique personality as a brand. Because you are a real person sharing real information, there’s …

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Restaurant search online

How to Boost SEO For Restaurant Clients

There are many factors that put pressure on restaurants to improve their online presence. These factors may include increasing competition, disruptions due to the pandemic, etc. Restaurants improving their visibility locally is essential for their business. Consumers are always looking for new restaurants, and restaurants are always looking for new customers. Continue reading to learn …

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long tail keywords

What Are Long-Tail Keywords?

Long-tail keywords are phrases used by those on search engines that are highly targeted and specific to the searcher’s intent. For example, the phrase “Adidas Yeezy Shoe Women’s” would be a long-tail keyword, as the searcher is looking specifically for Women’s Yeezys. These keywords are unique, as they have a fairly low search volume, along …

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SEO Solutions on Post it note

What is the difference between Whitehat and Blackhat SEO?

There are many practices to optimize a website in order to rank higher within a search engine results page. Google has in place different algorithms that help websites rank higher if the rules are followed. When these algorithms are followed, websites are more user-friendly, informative and will be rewarded by Google. However, some unethical websites …

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