YouTube is the second largest search engine, just behind Google, with over 2 billion logged-in users on the platform. With such a large amount of people using YouTube, there are many opportunities and benefits that come along with this. By using SEO tools on YouTube, this allows brands, businesses, people, etc. to reach a wider …
An abbreviation of ‘alternative text’, alt text may not seem to have much of an impact on your website’s SEO. While it may not be as impactful as other elements, like the performance of your website’s content, or internal links, for example, alt text should not be counted out in helping your website achieve SEO …
Frequently asked questions (FAQ) pages are valuable to users interacting with your website and looking for more information. These pages are helpful for businesses within all industries, from a shoe store to a law firm. The ultimate reason FAQ pages are necessary is to create a smooth and easy consumer experience. If they have a …
Metadata is utilized to give more information about your site and what it entails to search engines and their users. It offers extensive details about your site to search engines and website visitors who encounter your site when they search for something relative to it. Metadata can also be optimized to increase and expand the …
You know what they say, good help is hard to come by, and now more than ever, the process of finding the right candidate and hiring has become quite competitive. With so many tools out there, from Indeed, to LinkedIn, Monster and even Facebook now, you might be feeling like your job postings have become …
Google My Business is a Google product that acts as a modern day Yellow Pages. Much like an old phonebook, a Google My Business page provides search engine users easy access to your company’s information such as address, phone number, hours of operation, as well as, your website. Leads through Google My Business, such as …
When it comes to content management systems for a website, Wix and WordPress are two of the most common ones website owners use. Wix and WordPress are responsible for servicing well over millions of websites across the world. When it comes to Search-Engine-Optimization (SEO), these two content management systems have their similarities and differences. We …
Social media is an incredibly powerful tool when it comes to getting traffic for your business. You can use it to visualize your services, connect with your audience, and convince them of what you can offer them. Perhaps one of the most influential social media platforms on the Internet is Instagram. Of course, different social …
The homepage is a crucial aspect of a website. This page is typically the landing page, which is where users get their first impression of a website. Many factors should be considered while building a homepage, including design, color scheme, images, and content. The homepage should also be giving users a summary of the rest …
Nowadays, it is absolutely imperative for your website to be mobile-friendly. The number of people using their mobile devices to search the web rather than a desktop drastically increases every year. Not only does it make it a user-friendly experience for consumers, but mobile-friendliness is now a ranking factor for Google’s SERP algorithm. There is …
With Facebook updating its business settings all the time, it can be difficult to keep up with the best features to use. Some tools are not as well-known, but they can make a huge difference in your campaign. When it comes to Facebook ads, it’s critical to get all of the details right the first time. …
What is Google’s Panda Algorithm? Google has created many algorithms over the years to help user search results be more relevant and valuable. These algorithms also help Google reward high-quality websites, and it also gives penalties to websites of low quality. Websites that are of good quality will be rewarded over time by ranking higher …
It is 2021 and how your business is presented in the digital world is as important as ever. Competition exists in every industry, and competing against others in The SEO world is as tough as it gets. Ranking for certain keywords in your respective industry is essential to getting more business and traffic to your …
Improving your business’s SEO isn’t always going to be a straightforward process. There are a lot of little nuances that you need to address in order to rise through the ranks. The importance of positive reviews for your business can’t be stressed enough, but did you know that they can actually help improve your business’s …
When it comes to putting content on Youtube, you want to create content that will be both informative and entertaining. Many people go on Youtube to learn new skills and new information. Youtube is also an opportunity to showcase your unique personality as a brand. Because you are a real person sharing real information, there’s …
There are many factors that put pressure on restaurants to improve their online presence. These factors may include increasing competition, disruptions due to the pandemic, etc. Restaurants improving their visibility locally is essential for their business. Consumers are always looking for new restaurants, and restaurants are always looking for new customers. Continue reading to learn …
Long-tail keywords are phrases used by those on search engines that are highly targeted and specific to the searcher’s intent. For example, the phrase “Adidas Yeezy Shoe Women’s” would be a long-tail keyword, as the searcher is looking specifically for Women’s Yeezys. These keywords are unique, as they have a fairly low search volume, along …
Meta descriptions are important for SEO, as they tell Google and users what they can expect to find on any given page. They’re meant to be a short 160-character description of the page’s content. You may think that all pages on a website need to have meta descriptions because that’s a part of SEO best …
You can write the most informative and topical blog post on a subject, but it won’t get any attention if it doesn’t have a catchy headline. Headlines help gain clicks and clicks are the only ways to gain readers. So in this blog, we’re going to explore how you can write attractive headlines without crossing …
There are many practices to optimize a website in order to rank higher within a search engine results page. Google has in place different algorithms that help websites rank higher if the rules are followed. When these algorithms are followed, websites are more user-friendly, informative and will be rewarded by Google. However, some unethical websites …
What is the difference between Whitehat and Blackhat SEO? Read More »
