Month: June 2021

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Why Good Testimonials Are Vital For Website SEO

The process of mastering SEO is always ongoing. There are lots of little nuances that you need to master, and Google’s algorithm is always changing. However, this doesn’t mean that there aren’t constants to good SEO! One of these constants isn’t the first thing you would think about when pondering SEO: testimonials. The importance of …

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google page experience

FAQ: What is Google’s Page Experience Update?

Google is rolling out a new update to its algorithm that will prioritize websites that provide a superior page experience, especially when it comes to responsive design and mobile usability. Keep reading to learn more about the update and how it might affect your site. When Will Google Roll Out The Page Experience Update? The …

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Content SEO Crossword

Content is Key to Successful SEO

Google has over 6.7 billion searches a day, so Google worked to set in place certain algorithms to provide users the most useful and relevant content in seconds. To provide these 6.7 billion searches a day the most useful data, Google’s Panda algorithm will rank websites higher based on the quality, quantity, and relevance of …

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Why Is My Website’s Traffic Dropping?

Don’t worry – most of the time traffic drops are normal and to be expected, but that doesn’t mean you shouldn’t try to do something about it. A decline in traffic is something that happens to almost every website at one time or another. It can happen for many reasons, whether it be a seasonality …

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Google Images on iPhone

Why is Alt Text so important for my site’s SEO?

Uploading images without inputting Alt Text can have a negative impact on a website’s SEO. This is because, search engines such as Google and Bing, crawl the web and won’t be able to understand the image files if there is no alt text that has been set. Therefore, alt text is vital for websites and …

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Elements of SEO

Understanding a Proposed SEO Campaign

SEO is often misunderstood. Many people do not understand its importance to the overall growth of a company. SEO contributes to additional visibility in organic searches, driving more website traffic, and eventually, more leads and conversions. With digital marketing being more important than ever, these factors can contribute to company growth significantly. As a business …

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FAQ: Google’s Upcoming Core Algorithm Updates

Google is planning multiple core algorithm updates this summer. This is unprecedented from Google. Usually, core updates are few and far between. Google frequently makes small tweaks to their algorithm throughout the year, but large core updates happen infrequently and with a decent amount of lead-up time. However, this summer, Google is pulling out all …

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Schema Markup XML

How Can Schema Markup Boost Site Growth?

Schema Markup is a powerful tool that can be used to prioritize important information that is embedded within your site that helps search engines provide the most relevant data based on a user’s search. First things first, what is SM & XML? Schema Markup is a programming language designed to help search engines crawl websites …

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A closeup image of a Macbook keyboard. The white enter key can be seen above a blue key labeled "search", with a magnifying glass next to it.

How Will Google’s Core Algorithm Update Affect My Website?

In case you haven’t heard the news, Google has launched a new core algorithm update effective June 2nd. They have plans to release another one in July, too! If you’re unfamiliar with how a core update works, these are changes that Google makes to its search algorithm that improves the way it ranks websites. With …

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Are you Making These Mistakes on your Business’s Facebook Page?

Facebook has been around for years, and to have a successful social media strategy, you will need to have a presence on Facebook. That being said, certain techniques are beneficial, and others can hinder your page’s performance. Learn more about the practices you should avoid when it comes to your business’s Facebook page to have …

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How to Combine Email Marketing & SEO to Boost Your Search Results

Search Engine Optimization (SEO) does not only require optimizing your website but can help improve your search results. While on-page SEO and technical SEO are essential, off-page SEO can significantly impact your online presence, specifically, Email marketing. Emails are great for engaging with your target audience and, when done correctly, can increase your reach. By combining …

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