Keyword research is an ongoing process for SEO. It is absolutely crucial for the success of a website, which is why it should be thought about often. You should not choose keywords once and call it a day. There are plenty of tools that can be used for conducting keyword research, but what is really …
One of the best things that you can do to improve your website’s SEO for a given location is to create a service area page for it. In a typical service area page, you’ll want to give the reader a brief overview of the services that you provide to the area. However, there’s a fine …
A website’s appearance is important on many fronts. How your website looks is pivotal to keeping users engaged and interested in your material. Users form impressions quickly and getting them to stay on your website as long as possible is important. A website’s appearance is only scratching the surface when it comes to pleasing an …
Recently, Google has introduced Core Web Vitals to the world of SEO. Although it sounds intricate, it’s really broken down into three main areas of improving your website. The three focuses of Core Web Vitals, which are centered largely around user experience, include loading, interactivity, and visual stability. These focuses are measured by three metrics: …
93% of online users searched for a local business in the last year. This means that all companies with a brick-and-mortar store or online businesses that serve specific areas should have a local SEO strategy. It’s important to have a proper system in place to help your results rank higher than your competitors. Use these tips …
Internal linking is an SEO tactic that links one page to another page on the same domain. These links are simple to implement on your sites and are crucial for your SEO success. Adding internal links will drive more traffic through your entire website and will lead to customers spending more time on your site. …
Not only are the keywords and phrases in a meta description important to search engine’s ranking algorithms, they are also a critical element of the users decision making process. These descriptions help users decide which page to click out of the hundreds and hundreds of results that appear after searching a query. The more detailed …
Every page on a website is important for SEO. Each page should be unique and present relevant content that includes SEO practices such as internal links and keywords. However, there are a few essential pages that every website should have that will benefit the company from an SEO perspective. Home Page: The Home Page is …
There are many different ranking factors that can affect where your website shows up in the search engine results page. Ranking factors are the criteria that can be applied by search engines when evaluating a search results page. Different factors may have different effects on how you rank on a web page. The end goal …
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By now, we all understand the importance of ranking on the first page of Google. Although ranking factors and algorithm changes have updated the methods we use to get there, the end goal for all SEO is to be within the top ten results. In 2020, research found that the 10th result on Google often …
Having a fully optimized website and staying on the top of the search results pages is always the goal for businesses. Using keywords used to be the sole priority of SEO, as this would lead to your website consistently driving traffic. However, before there were algorithms in place, companies took advantage of this SEO tool …
The straightforward answer to this question is NO. Formulating a complete SEO strategy, adding fresh content, and fixing technical issues may have gotten you to a good ranking position. However, in order to stay in your desired place, you must maintain the website’s SEO. The SEO industry is constantly evolving, and competition is fierce. Continue …
No matter what industry your company falls under, whether you offer a service or product, customer reviews are important. Reviews have the ability to completely change a consumer’s mind; over 90% of shoppers say they are influenced by them! Though it is not up to you whether or not a customer or client chooses to …
Service area pages can be an incredibly beneficial tool for your website and its SEO. It’s a great way for businesses with a central location to advertise their services to the surrounding areas! They can also help you improve your rank on Google, as they can be an effective way to rank for keywords and …
Those familiar with Search Engine Optimization (SEO) know website content is king. A common misconception with the “content is king” ideology is that any content is good. Unfortunately, that is simply not true. Original and unique content is what website owners should always be striving for. Too often, websites are filled with duplicate content, whether …
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For quite some time, when we thought about SEO and search engine marketing, user experience, or UX wasn’t even on the list with what came to our top priorities. But as SEO evolves both as a field and a practice, it’s clear that many of the targets we aim for already revolve around the core …
If you’re a home remodeling contractor without a website in 2021, it’s time to get online. A high-quality website is a necessity today to build trust and relevancy for your business. With a website, you can show off your work, reviews from people you’ve worked with and you have a place to collect leads. Plus …
Paid ads are a valuable way to get traffic to your website and build a reputation with your audience. Once you have designed your ad, created an image, chosen your parameters, and set your budget, you are ready to begin. However, you may find that ad space is crowded, and you want to guarantee that …
The first step in formulating a successful SEO strategy is to complete an in-depth evaluation of your site by performing a website audit. A website audit is a way to dive into the technical aspects of a website by identifying issues and areas of opportunity. This process assesses factors such as engagement, experience, traffic sources, …
We all know first impressions in any context are important. First impressions are always important because they can leave a mark on anyone in a good or bad way. When a user comes across your “About Us” page on your website, first impressions still apply and it is no different. A good about us page …
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