Month: June 2021

Google Search Engine Query

Does My Websites Appearance Affect My Rankings?

A website’s appearance is important on many fronts. How your website looks is pivotal to keeping users engaged and interested in your material. Users form impressions quickly and getting them to stay on your website as long as possible is important.  A website’s appearance is only scratching the surface when it comes to pleasing an …

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core web vitals

What are Google’s Core Web Vitals?

Recently, Google has introduced Core Web Vitals to the world of SEO. Although it sounds intricate, it’s really broken down into three main areas of improving your website. The three focuses of Core Web Vitals, which are centered largely around user experience, include loading, interactivity, and visual stability. These focuses are measured by three metrics: …

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Why are Meta Descriptions Important To SEO?

Not only are the keywords and phrases in a meta description important to search engine’s ranking algorithms, they are also a critical element of the users decision making process. These descriptions help users decide which page to click out of the hundreds and hundreds of results that appear after searching a query. The more detailed …

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website pages

Essential Website Pages for Effective SEO

Every page on a website is important for SEO. Each page should be unique and present relevant content that includes SEO practices such as internal links and keywords. However, there are a few essential pages that every website should have that will benefit the company from an SEO perspective. Home Page: The Home Page is …

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Ranking Factors SEO

The Importance of Enhancing Your Ranking Factors

There are many different ranking factors that can affect where your website shows up in the search engine results page. Ranking factors are the criteria that can be applied by search engines when evaluating a search results page. Different factors may have different effects on how you rank on a web page. The end goal …

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Search engine optimization tools

Tips for Optimizing Your Business’s SEO in 2021

Having a fully optimized website and staying on the top of the search results pages is always the goal for businesses. Using keywords used to be the sole priority of SEO, as this would lead to your website consistently driving traffic. However, before there were algorithms in place, companies took advantage of this SEO tool …

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search bar

Now That my Rankings are Good, Can I Stop SEO?

The straightforward answer to this question is NO. Formulating a complete SEO strategy, adding fresh content, and fixing technical issues may have gotten you to a good ranking position. However, in order to stay in your desired place, you must maintain the website’s SEO. The SEO industry is constantly evolving, and competition is fierce. Continue …

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leaving a review on a cell phone

How Do You Increase Positive Customer Reviews?

No matter what industry your company falls under, whether you offer a service or product, customer reviews are important. Reviews have the ability to completely change a consumer’s mind; over 90% of shoppers say they are influenced by them! Though it is not up to you whether or not a customer or client chooses to …

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Image with Duplicate Letters and Numbers

The Best Ways To Avoid Duplicate Content on a Website

Those familiar with Search Engine Optimization (SEO) know website content is king. A common misconception with the “content is king” ideology is that any content is good. Unfortunately, that is simply not true. Original and unique content is what website owners should always be striving for. Too often, websites are filled with duplicate content, whether …

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construction web logos

Why Do Remodeling Contractors Need Websites?

If you’re a home remodeling contractor without a website in 2021, it’s time to get online. A high-quality website is a necessity today to build trust and relevancy for your business. With a website, you can show off your work, reviews from people you’ve worked with and you have a place to collect leads. Plus …

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