Month: May 2021

Avoid These SEO Content Mistakes

We are all familiar with the blackhat SEO tactics that are sometimes used to quickly gain rankings- keyword stuffing, manipulative links, etc. With Google constantly updating its algorithm, other tactics that once worked may no longer be as effective. It’s important to produce content that supports Google’s mission of creating a high-quality user search experience. …

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Graphic showing content, video, email marketing, to increase conversions

What are the best types of conversions, KPIs to track on my website?

In a previous Boston Web Marketing blog, we discussed the importance of conversion optimization and making sure that your ideal conversions are placed in the most optimal spots on your website. The difference between a high-converting and low-converting website is sometimes as simple as conversion placement and design. However, the next filtering between good and …

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A downward view of a laptop can be seen, with an iPhone and two hands above the keyboard. Two cups of coffee surround the laptop.

What Is Alt Text – And Why Is It Important?

Keeping your website at the highest SEO standard involves knowing all of the little things you can be doing to improve your website’s rankings. Alt Text – or alternative text – might seem like a small detail to add to the images on your website. However, its importance to your website’s ranking cannot be stressed …

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video optimization

Google Web Stories Offers Repurposable Video Content Platform

Google Web Stories provides an opportunity to repurpose video content in a way that engages users and also leverages search engine optimization, according to a new primer from The Keyword blog. Google has been encouraging the use of the platform which is likely to be a great way to create video content that generates organic search …

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Google Search Engine page

What Should I know about Google Algorithms?

Google Algorithms are complex formulas Google implements to retrieve valuable data. Google’s algorithms index and scan websites to deliver the best possible results for search engine queries. Google algorithms will use the information and content on your website(s) as a criterion for its search engine result ranking factor. The main google algorithms are google penguin, …

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