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May 2021

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How Can I Increase Social Media Engagement Organically?

The world of social media consists of an assortment of free platforms for brands to spread their message and interact with the public. Brands have the choice of doing this visually through pictures and videos, through text, or linking directly back to their sites. The key to success as a brand on social media is …

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An illustration of an abandoned cart on an eCommerce site. You can see a woman with a big credit card walking away from an open browser window. The window has a shopping cart with a sad face and a big X mark over it.

How to Prevent Abandoned Carts on Your eCommerce Site

When you’re running an eCommerce business, the most important goal you can set for your website is to get the highest possible purchase amounts you can get. You might have fantastic SEO and are doing all the right things, but somehow people are still abandoning their carts before checkout. Don’t worry; there are still plenty …

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linkedin marketing

LinkedIn Marketing Do’s & Don’ts

Owned by Microsoft, LinkedIn has become a powerful tool for both companies and individuals to grow their networks and their business opportunities. However, as the most popular professional platform out there, LinkedIn definitely has different rules than other social networking platforms that might have a more casual tone.  DO: Post Blogs and Links to Your …

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How To Get Your MedSpa Website Higher On Google

Medical spas rely on a steady flow of new clients every month. With many non-surgical procedures boasting that their effects last for months to years after treatment, it can be difficult to rely purely on returning visitors. On top of that, the medspa industry is extremely competitive. With so many businesses offering the same products, …

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A white hat for white hat SEO

Why is following White Hat SEO methods important in 2021? 

In 2021, Search Engine Optimization (SEO) strategies are essential for dominating the digital side of your business. A good SEO plan such as incorporating “white hat” SEO tactics will pay off for your business in the long run. White Hat SEO can be defined as ethical and commendable SEO practices, while Black Hat SEO is …

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What Are Long-Tail Keywords and Why Should I Use Them?

Simply put, long-tail keywords are keywords that are longer than three words. For example, a search for “red boots” vs. “red leather cowboy boots”.  Long-tail keywords are much more specific. These keywords tend to have lower search volumes and much less competition. After learning that you may be asking, well why would I use them? …

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Reasons Why Your Traffic is Down After a Site Migration

Reasons Why Your Traffic is Down After a Site Migration

A site migration can be overwhelming especially if you have a large website with a heap load of content, links, images, etc, but the most significant benefit of a site migration has a new visually appealing website that is user-friendly, responsive, and organized that really represents your business. However, migration can have its cons if …

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Topic Clusters & How You Can Use Them To Boost Your Site’s SEO

Improving your website’s SEO is a long & arduous process. Depending on your industry & how broad or specific your site’s keywords & services are, breaking onto the first page of the SERP’s could be a breeze! However, for most businesses, the journey to the top of the search engine results page is a difficult …

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