Month: May 2021

social media notifications on laptop

How Can I Increase Social Media Engagement Organically?

The world of social media consists of an assortment of free platforms for brands to spread their message and interact with the public. Brands have the choice of doing this visually through pictures and videos, through text, or linking directly back to their sites. The key to success as a brand on social media is …

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An illustration of an abandoned cart on an eCommerce site. You can see a woman with a big credit card walking away from an open browser window. The window has a shopping cart with a sad face and a big X mark over it.

How to Prevent Abandoned Carts on Your eCommerce Site

When you’re running an eCommerce business, the most important goal you can set for your website is to get the highest possible purchase amounts you can get. You might have fantastic SEO and are doing all the right things, but somehow people are still abandoning their carts before checkout. Don’t worry; there are still plenty …

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Helpful SEO Insights on Google Analytics

Google Analytics offers many different insights into your website, your customers, and their behavior. With this entire wealth of information, how do we know what is most beneficial to SEO? By understanding certain key performance indicators, or KPIs, you can then make the best decisions for your website to improve your overall metrics and the …

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a woman receiving lip filler injections

How To Get Your MedSpa Website Higher On Google

Medical spas rely on a steady flow of new clients every month. With many non-surgical procedures boasting that their effects last for months to years after treatment, it can be difficult to rely purely on returning visitors. On top of that, the medspa industry is extremely competitive. With so many businesses offering the same products, …

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Important Elements of Good SEO Content

The purpose of content has shifted throughout the years to provide more value to the person searching. Google has adapted its algorithm to favor the audience rather than the website producing the content. Some key elements can help websites produce the most effective content that is relevant and valuable to the searcher. Create good content …

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long-tail keyword infographic

What Are Long-Tail Keywords and Why Should I Use Them?

Simply put, long-tail keywords are keywords that are longer than three words. For example, a search for “red boots” vs. “red leather cowboy boots”.  Long-tail keywords are much more specific. These keywords tend to have lower search volumes and much less competition. After learning that you may be asking, well why would I use them? …

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Reasons Why Your Traffic is Down After a Site Migration

Reasons Why Your Traffic is Down After a Site Migration

A site migration can be overwhelming especially if you have a large website with a heap load of content, links, images, etc, but the most significant benefit of a site migration has a new visually appealing website that is user-friendly, responsive, and organized that really represents your business. However, migration can have its cons if …

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Flow Chart showing main topic leading to sub-topics below

Topic Clusters & How You Can Use Them To Boost Your Site’s SEO

Improving your website’s SEO is a long & arduous process. Depending on your industry & how broad or specific your site’s keywords & services are, breaking onto the first page of the SERP’s could be a breeze! However, for most businesses, the journey to the top of the search engine results page is a difficult …

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