The world of social media consists of an assortment of free platforms for brands to spread their message and interact with the public. Brands have the choice of doing this visually through pictures and videos, through text, or linking directly back to their sites. The key to success as a brand on social media is …
How Can I Increase Social Media Engagement Organically? Read More »
When you’re running an eCommerce business, the most important goal you can set for your website is to get the highest possible purchase amounts you can get. You might have fantastic SEO and are doing all the right things, but somehow people are still abandoning their carts before checkout. Don’t worry; there are still plenty …
How to Prevent Abandoned Carts on Your eCommerce Site Read More »
Owned by Microsoft, LinkedIn has become a powerful tool for both companies and individuals to grow their networks and their business opportunities. However, as the most popular professional platform out there, LinkedIn definitely has different rules than other social networking platforms that might have a more casual tone. DO: Post Blogs and Links to Your …
Google Analytics offers many different insights into your website, your customers, and their behavior. With this entire wealth of information, how do we know what is most beneficial to SEO? By understanding certain key performance indicators, or KPIs, you can then make the best decisions for your website to improve your overall metrics and the …
LinkedIn is becoming almost essential for businesses to be a part of. With over 756 million members including personal and business profiles on the platform, it would be insane not to be a part of it. Your LinkedIn presence has the ability to drive in traffic and new leads as long as you are using …
What Are Best Practices for Businesses on LinkedIn? Read More »
Email marketing is a hidden strategy that many companies forget to take advantage of. The many free or inexpensive platforms available today make email marketing one of the cheapest ways to reach a high volume of people. Even though people are spending more time on social media and google, email is still one of the …
When going through your analytics, you may notice a metric called Bounce Rate. This is the percentage of users that exit your site on the same page as they entered, without navigating to other pages and viewing more content. A healthy bounce rate is up for debate, but the average is between 20%-60%. If you …
Medical spas rely on a steady flow of new clients every month. With many non-surgical procedures boasting that their effects last for months to years after treatment, it can be difficult to rely purely on returning visitors. On top of that, the medspa industry is extremely competitive. With so many businesses offering the same products, …
In 2021, having a quality website is good in general but it is especially important for Search Engine Optimization purposes. A website of good quality and proper components is more likely to rank higher on a search engine results page. First impressions are essential when it comes to business and an easy way to win …
In 2021, Search Engine Optimization (SEO) strategies are essential for dominating the digital side of your business. A good SEO plan such as incorporating “white hat” SEO tactics will pay off for your business in the long run. White Hat SEO can be defined as ethical and commendable SEO practices, while Black Hat SEO is …
Why is following White Hat SEO methods important in 2021? Read More »
When you create a website to promote your company, you should have a few goals in mind: to have a lot of engagement, and of course, many conversions! However, there are some obstacles that could be getting in the way of that happening, and one of the biggest things to overcome is a high bounce …
The purpose of content has shifted throughout the years to provide more value to the person searching. Google has adapted its algorithm to favor the audience rather than the website producing the content. Some key elements can help websites produce the most effective content that is relevant and valuable to the searcher. Create good content …
Simply put, long-tail keywords are keywords that are longer than three words. For example, a search for “red boots” vs. “red leather cowboy boots”. Long-tail keywords are much more specific. These keywords tend to have lower search volumes and much less competition. After learning that you may be asking, well why would I use them? …
What Are Long-Tail Keywords and Why Should I Use Them? Read More »
Your website needs to be a high-quality representation of your brand to help support your sales and marketing efforts. With this blog, we’ll go over how to make the most of your marketing budget to build your web presence. Your website should have a good experience for visitors first off and an excellent resource for …
A site migration can be overwhelming especially if you have a large website with a heap load of content, links, images, etc, but the most significant benefit of a site migration has a new visually appealing website that is user-friendly, responsive, and organized that really represents your business. However, migration can have its cons if …
Reasons Why Your Traffic is Down After a Site Migration Read More »
The main goal of an SEO strategy is often to rank above competitors on search engine results pages. You cannot expect to rank above competitors if you do not have a comprehensive understanding of the SEO strategy they used to get there. Along with keyword research, competitive analysis is crucial to getting to the ranking …
What’s the number one way someone finds a new dentist? For more and more people, the answer is Google. Most young professionals and young parents turn to their favorite search engine as soon as they move. As any dentist knows, getting a new patient (especially a family) is worth its weight in gold. So what …
Social Media can be an incredibly useful tool when it comes to growing your brand and engaging with new customers. Staying active on social media can be a challenge when starting off, but having an active brand can pay off in the long run. With a growing rise in social media, a business can capitalize …
Improving your website’s SEO is a long & arduous process. Depending on your industry & how broad or specific your site’s keywords & services are, breaking onto the first page of the SERP’s could be a breeze! However, for most businesses, the journey to the top of the search engine results page is a difficult …
Topic Clusters & How You Can Use Them To Boost Your Site’s SEO Read More »
We are all familiar with the blackhat SEO tactics that are sometimes used to quickly gain rankings- keyword stuffing, manipulative links, etc. With Google constantly updating its algorithm, other tactics that once worked may no longer be as effective. It’s important to produce content that supports Google’s mission of creating a high-quality user search experience. …
